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词条 Ty
释义

  1. Internet

     First business-to-consumer Website 

  2. Fundraising

  3. References

  4. External links

{{Other uses}}{{advert|date=January 2019}}{{Infobox company
| name = Ty|
| logo = Ty Company Logo.png
| caption =
| type =
| traded_as =
| fate =
| predecessor =
| successor =
| founded = {{Start date and age|1986|12|5}}
| founder = Ty Warner
| defunct =
| location_city = Oak Brook, Illinois
| location_country = U.S.
| locations =
| area_served =
| key_people =
| industry =
| products = Beanie Babies, Beanie Boos, Frizzys, Disney, My Little Pony, Hello Kitty, TMNT, SpongeBob SquarePants, MLB, NBA, NHL, NFL, Rush Zone, Paw Patrol, Despicable Me, Tsum Tsum
| production =
| services =
| revenue =
| operating_income =
| net_income =
| assets =
| equity =
| owner = Ty Warner
| num_employees =
| parent =
| divisions =
| subsid =
| homepage = {{URL|ty.com}}
| footnotes =
}}

Ty is an American multinational corporation headquartered in Oak Brook, Illinois, a suburb of Chicago. Founded by Ty Warner in 1986, Ty is now the largest manufacturer of stuffed plush toys in the world.{{citation needed|date = October 2017}} It designs, develops and sells products exclusively to specialty markets worldwide.

Internet

First business-to-consumer Website

Ty was the first business to produce a business to consumer Website designed to engage their market. This is a major contributing factor to the early and rapidly growing popularity of Beanie Babies. By the time the first iteration of the Ty Web site was published in late 1995, only 1.4% of Americans were using the Internet.[1] In tandem with the launch of the Ty Website, all Beanie Baby hangtags had the Ty Website URL and a call to action printed underneath the poems and birthdays that commanded audiences to visit the company Web site with text that read: Visit our web page!!! As a result, hordes of consumers were visiting the Ty Web site by the thousands to gain information about Beanie Babies which was completely unprecedented at that time. Ty is the first business to leverage their Web site to connect and engage with consumers of their products. This effort evolved into the world's first Internet sensation.[2]

Fundraising

Ty has been involved in a large amount of fundraising. Some has been through the sale of certain Beanie Babies, with the proceeds have been donated to various causes. It has also been through other means, such as voting for a fee.[3]

One such fundraising Beanie Baby was Ariel, made to raise funds for the Elizabeth Glaser Pediatric AIDS Foundation. Its sales raised a total of $3.4 million for the foundation.[4] Others include Aware and Awareness, sold to raise funds for breast cancer research and awareness; and Barbaro, created in memory of Barbaro the Horse, to raise funds for the University of Pennsylvania School of Veterinary Medicine, which tried to save the horse.{{citation needed|date = October 2017}}

Ty has also raised money for the 2004 PGA Tour with a beanie called ChariTee; one, signed by Jack Nicklaus was auctioned for $455.[5]

Ty was the shirt sponsor of Portsmouth FC from 2002 to 2005, in which the club was promoted to the Premier League.{{citation needed|date = October 2017}}

A beanie baby named "Cito" was given out to school children in Montecito, California to welcome them back to school after the area was affected by the 2018 Southern California mudflows.[6]

References

1. ^{{cite web |url=http://www.pewinternet.org/2014/02/27/part-1-how-the-internet-has-woven-itself-into-american-life/ |title=How the Internet Has Woven Itself Into American Life |author=Pew Research Center |date=February 27, 2014 |access-date=June 16, 2018}}
2. ^{{cite book|last=Bissonnette|first=Zac|date=March 2015|title=The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute|url=|location=|publisher=Penguin Books|chapter=The $12-per-hour Sociology Major Who Made Ty Warner a Billionaire| pages=107–121|isbn=1591846021}}
3. ^[https://query.nytimes.com/gst/fullpage.html?res=9504E0DE1039F936A15751C1A96F958260 Ty Puts Beanie Babies' Fate Into the Hands of Consumers]. New York Times
4. ^Elizabeth Glaser Pediatric AIDS Foundation Achievements and Milestones
5. ^Ty Beanie Baby Beanies News Ty
6. ^{{cite web |last1=Palminteri |first1=John |title=Ty Warner provides mud zone kids with comforting 'Cito' beanie baby dolls |url=http://www.keyt.com/news/ty-warner-provides-mud-zone-kids-with-comforting-cito-beanie-baby-dolls/706472142 |website=KEYT |accessdate=3 July 2018 |date=23 February 2018}}

External links

  • Official Ty site
  • AboutBeanies - Beanie Baby history and information
{{Ty, Inc.}}{{Teddy Bears}}

6 : Beanie Babies|Toy companies of the United States|Companies based in DuPage County, Illinois|Companies established in 1986|Oak Brook, Illinois|1986 establishments in the United States

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