| 词条 | Womo |
| 释义 |
|name = Word of Mouth |logo = |screenshot = |caption = |url = wordofmouth.com.au | alexa = 28,084 ({{as of|2014|8|9|alt=August 2014}})[1] |commercial = |type = review site |language = English |registration = available |owner = Word Of Mouth Online Pty. Ltd. |author = |launch date = 2007 |current status = active |revenue = |slogan = }}Word of Mouth (previously WOMO - Word Of Mouth Online) is an Australian based business review site containing crowd-sourced reviews of local businesses.[2][3][4] The site is entirely based on user-generated content and, in 2013, it was ranked as top Australian business review website with 400,000 reviews for businesses based in Australia.[5] HistoryWord of Mouth was founded in 2007 as WOMOW Pty Ltd by Fiona Adler and Brad Bond.[6][7] They conceived the initial idea for Word of Mouth from Adler's difficulty in locating good local tradespeople in the Melbourne area.[8] Initially the site was focused on businesses in Melbourne, later, in 2008, it expanded to the whole of Australia. The website is solely built on user-generated confined content, and a business listing is added when members first review a business on the website.[9] In 2011, the 'W' was dropped from the acronym and launched as womo.com.au. The company was bought by Oneflare Pty Ltd in early 2015 and have since relocated to Sydney working in the offices with Oneflare.{{Cn|date=June 2018}} As of 2014, Word of Mouth has 400,000 reviews for 160,000 local businesses operating in Australia.[10] In 2016, it underwent a brand refresh and was re-launched as Word of Mouth.{{Cn|date=June 2018}} FeaturesWord of Mouth's website, wordofmouth.com.au, is a crowd-sourced local business review and social networking site.[11][12] The site has pages devoted to individual locations, such as hotels or professional services, where website users can submit a review on their products or services. Word of Mouth developed a TrustFactor methodology which incorporates how much the website knows about the individual reviewers and how much history and contributions they have with the site. Each review on the site is weighted by the member's TrustFactor. Reviews from members with a high TrustFactor count for more than reviews from those with a low TrustFactor. Some reviews from new members are not live until they gain a reputation by reviewing other businesses.[13] It also runs a point based rewards program based on member's reviews, referrals and other actions. The gained points are exhibited on a leadership board and are later claimed for shopping vouchers.[14] RevenueWord of Mouth's revenues come from businesses upgrading their listing to join a premium program called the Happy Customers Program. This provides tools for businesses to encourage customer reviews and showcase their reviews through physical and digital means. It also allows businesses to display additional information on their page and be given priority placement with sponsored tags in the search results. References1. ^{{cite web|url= http://www.alexa.com/siteinfo/womo.com.au |title= Womo.com.au Site Info | publisher= Alexa Internet |accessdate= 2014-08-22 }} 2. ^{{cite news|url=https://www.theage.com.au/small-business/finance/fight-back-against-fake-online-reviews-20131002-2urff.html|title=Fight back against fake online reviews|author=Jones|first=Kate|date=2 October 2013|work=The Age|accessdate=21 August 2014}} 3. ^{{cite web|url=http://www.startupdaily.net/2013/11/opportunity-aspiring-startup-founders-disrupt-failing-industries/|title=Opportunity for aspiring startup founders to disrupt failing industries|date=13 November 2013|website=Startup Daily|accessdate=22 August 2014}} 4. ^{{cite news|url=https://www.smh.com.au/small-business/our-biggest-hang-up-20140523-38tag.html|title=Our biggest hang up|last=James|first=Caroline|date=10 June 2014|work=The Sydney Morning Herald|accessdate=22 August 2014}} 5. ^{{cite news|url=https://au.smallbusiness.yahoo.com/news/a/-/19792514/best-and-worst-online-reviewed-industries/|title=Best And Worst Online Reviewed Industries|date=12 November 2013|work=Yahoo News|archive-url=https://web.archive.org/web/20131113130136/https://au.smallbusiness.yahoo.com/news/a/-/19792514/best-and-worst-online-reviewed-industries/|archive-date=13 November 2013|accessdate=22 August 2014}} 6. ^{{cite news|url=http://www.news.com.au/finance/small-business/handle-social-media-critics-well/story-fn9evb64-1226711187078|title=Manage your business reputation online|last=Larkin|first=Nhada|date=5 September 2013|work=News Corp Australia|accessdate=22 August 2014|archive-url=https://web.archive.org/web/20140101053802/http://www.news.com.au/finance/small-business/handle-social-media-critics-well/story-fn9evb64-1226711187078|archive-date=1 January 2014}} 7. ^{{cite news|url=http://www.smh.com.au/digital-life/digital-life-news/3d-cameras-motion-sensors-gaming-gym-exercise-goes-seriously-techie-20140817-104hc6.html|title=3D cameras, motion sensors, gaming: gym exercise goes seriously techie|last=Redrup|first=Yolanda|date=18 August 2014|work=The Sydney Morning Herald|accessdate=21 August 2014}} 8. ^{{cite news|url=http://www.couriermail.com.au/news/queensland/new-survey-by-business-review-site-reveals-what-makes-customers-lose-their-cool/story-e6freoof-1226647562834?nk=a9c25a327b260ace434e534e54c3fe05|title=New survey by business review site reveals what makes customers lose their cool|author=Sinnerton|first=Jackie|date=21 May 2013|work=The Courier Mail|accessdate=22 August 2014|archive-url=https://web.archive.org/web/20140826125113/https://www.couriermail.com.au/news/queensland/new-survey-by-business-review-site-reveals-what-makes-customers-lose-their-cool/story-e6freoof-1226647562834?nk=a9c25a327b260ace434e534e54c3fe05|archive-date=26 August 2014}} 9. ^{{cite news|url=http://finance.ninemsn.com.au/smallbusiness/sellingonline/8815962/avoid-fines-the-right-way-to-get-reviews|title=Avoid fines: The right way to get reviews|author=White|first=Matthew|date=18 March 2014|work=MSN|accessdate=22 August 2014|archive-url=https://web.archive.org/web/20140418050345/http://finance.ninemsn.com.au/smallbusiness/sellingonline/8815962/avoid-fines-the-right-way-to-get-reviews|archive-date=18 April 2014}} 10. ^{{cite news|url=http://www.smh.com.au/digital-life/digital-life-news/accc-cracks-down-on-fake-reviews-sues-electrodry-20140702-zstij.html|title=ACCC cracks down on fake reviews, sues Electrodry|last=|first=|date=2 July 2014|work=The Sydney Morning Herald|accessdate=22 August 2014}} 11. ^{{cite web | url=http://www.businesses.com.au/business-updates/flying-solo/149886-avoid-fines-the-right-way-to-get-reviews | title=Avoid fines: The right way to get reviews | publisher=Businesses.com.au | date=12 March 2014 | accessdate=22 August 2014}} 12. ^{{cite web | url=http://www.dynamicbusiness.com.au/news/what-to-do-after-a-negative-online-review-22072013.html | title=What to do after a negative online review | accessdate=22 August 2014}} 13. ^{{cite web | url=http://www.womo.com.au/about.php?opt=What%20is%20WOMO? | title=What is WOMO? | accessdate=22 August 2014}} 14. ^{{cite web | url=http://www.instantmarqueesmelbourne.com.au/instant-marquees-win-2012-womo-service-award | title=Instant Marquees Win 2012 WoMo Service Award | accessdate=22 August 2014}} External links
1 : Companies based in Melbourne |
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