“Work Club”的意思、由来-开放百科全书

Work Club is a full service ^[1] Digital and Social Marketing Agency based near Borough Market in London SE1. Work Club helps its clients understand and leverage the impact of digital and social media on their brands and businesses.

Its work addresses a wide range of business and brand challenges for global, regional and UK clients, most of which are No.1 or No.2 in their sectors.

Their clients include: Adidas, Asda, Coca-Cola, Heineken International, Pernod Ricard, McLaren, General Mills, PZ Cussons and Sony.

History

Work Club was founded in August 2007 by Martin Brooks (CEO), Paddy Griffith (Strategy Partner) Andy Sandoz (Creative Partner) and Jon Claydon (Chairman)^[2]

Two additional partners joined in December 2007, Ben Mooge (Creative Partner) and Lisa de Bonis (Strategy Partner). Jane McNeill (COO) joined in February 2013.

On April 1, 2013 Work Cub acquired the clients and assets of Pirata London Ltd, a digital design and production studio led by Eduardo de Felipe and Stuart Peddie.

Brooks, Griffith, Sandoz, Claydon and McNeill had previously worked together at Agency Republic and won Digital Agency of the Year accolades from Campaign and Marketing four times. Mooge and de Bonis had previously worked together at Mother Advertising.

Clients

Notable campaigns

Carte Noire Readers

McLaren 'The Race'

To accompany and augment live TV broadcasts Work Club designed The Race 1.0b. A software app unique to McLaren, live only when the car is on the track, delivering real-time updates and raw data from the car, the drivers and the pit. This project won ‘best website' at the One Show awards, NYC 2010.^[4]

Sharp FanLabs

To promote Sharp's sponsorship of UEFA Euro 2012 Work Club built laboratories filled with Sharp technology to monitor fans' behaviour – not just what they were saying, but what they were thinking while watching matches. The FanLabs laboratory is also accompanied by an online survey to further monitor fans.^[5]^[6]

Ballantine's Human API

Work Club created an app called "Human API" to illustrate Ballantine's strap line "leave an impression". The app accessed via Ballantine's Facebook page allowed users to comment and advise artists live as they worked on a series of projects.^[7]^[8] This project won the IAB creative showcase award 2011.

References

1. ^{{cite web|last=Campaign|first=Staff|title=School reports 2012|url=http://www.campaignlive.co.uk/analysis/1122302/|publisher=Haymarket|accessdate=16 April 2012}}
2. ^{{cite web|last=Warren|first=Matthew|title=Jon Claydon joins Work Club|url=http://www.campaignlive.co.uk/news/769571|work=Campaign Magazine|publisher=Haymarket|accessdate=21 March 2012}}
3. ^{{cite news|last=Orr|first=Gillian|title=Observations: Joseph Fiennes is the new face of Carte Noire Readers|url=https://www.independent.co.uk/arts-entertainment/books/features/observations-joseph-fiennes-is-the-new-face-of-carte-noire-readers-1923469.html?pageToolsFontSize=200%25|publisher=Independent|accessdate=16 April 2012|location=London|date=19 March 2010}}
4. ^{{cite web|url=http://www.oneclub.org/#olb=/_ajax/archive/?action=arc_work%26value=12277|title = one show |work=The One show|publisher=The One show|accessdate=21 March 2012}}
5. ^{{cite web|last=Fawbert|first=Dave|title=Culture FanLabs crunches data to find out how much of a fan you are|url=https://www.wired.co.uk/news/archive/2011-10/24/sharp-fanlabs-2012|work=Wired|publisher=CondeNast|accessdate=21 March 2012}}
6. ^{{cite news|title=Inside the mind of a fan|url=http://www.metro.co.uk|accessdate=21 March 2012|newspaper=Metro|date=February 21, 2012}}
7. ^{{cite web|title=Ballantine's Human API|url=http://creativity-online.com/work/ballantines-human-api/23550|work=creativity online|publisher=creativity online|accessdate=21 March 2012}}
8. ^{{cite web|title=Ballantine's 'human api'|url=http://www.campaignlive.co.uk/thework/gated/1075350/|work=Campaign Magazine|publisher=Haymarket publishing|accessdate=21 March 2012}}