“XM Gravity Indonesia”的意思、由来-开放百科全书

XM Gravity, First established in 2008 as PT. Magnivite Group, is a full service digital advertising agency based in South Jakarta, Indonesia.^[4] It was then acquired by the WPP Group in 2012 with the collaboration from JWT global advertising and marketing company.^[5] This acquisition is the continuation of the many companies that were acquired by WPP Group in the past years, such as Ogilvy & Mather, Young & Rubicam, Taylor Nelson Sofres, and many others.

Currently,{{when|date=May 2018}} XM Gravity is headed by Kevin Mintaraga as the CEO and Co-founder. The company has more than 120 employees that handles and manages the digital marketing efforts of clients such as XL Axiata,^[6] HokaHokaBento, Nestlé.^[7]^[8]

References

1. ^{{cite web |url=http://www.wpp.com/NR/rdonlyres/10676501-6E37-42A0-B601-5DB2C2583A58/0/wpp_company_profile_sep12.pdf |title=WPP Company profile |work=wpp.com |year=2014 |accessdate=12 July 2014}}
2. ^{{cite web|title=WPP's Sorrell says Europe a sideshow ahead of U.S|url=http://uk.reuters.com/article/2011/11/28/uk-media-summit-wpp-idUKTRE7AR20I20111128|work=Reuters|accessdate=28 November 2011}}
3. ^{{cite web|title=WPP's Asian Domination|url=http://www.wpp.com/wpp/press/interviews/wpps-asian-domination/|publisher=Media Asia|accessdate=4 December 2013}}
4. ^{{cite web |url= http://www.xmgravity.com/ |title=XM Gravity is the largest integrated digital agency in Indonesia, with a real-time digital core. |work=xmgravity.com |year=2014 |accessdate=12 July 2014}}
5. ^{{cite web|last=McEwan|first=Feona|title=XM Asia to acquire a stake in PT Magnivate Group, a digital agency in Indonesia|url=http://www.wpp.com/wpp/investor/financialnews/2012/feb/09/xm-asia-to-acquire-a-stake-in/|publisher=WPP Plc|accessdate=4 December 2013}}
6. ^{{cite web|last=Writer|first=Staff|title=XM Gravity acquires first client in Indonesia|url=http://www.digitalmarket.asia/2012/04/xm-gravity-acquires-first-client-in-indonesia/|accessdate=5 December 2013}}
7. ^{{cite web|title=XM Gravity named AOR for HokaHokaBento and Nestle Indonesia|url=http://www.campaignasia.com/Article/317739,xm-gravity-named-aor-for-hokahokabento-and-nestl233-indonesia.aspx|accessdate=5 December 2013}}
8. ^{{cite web|title=XM Gravity named digital agency of record for Hokahokabento and Nestle Indonesia|url=http://www.campaignbrief.com/asia/2012/10/xm-gravity-named-digital-agenc-1.html|accessdate=5 December 2013}}

History

References