“Aaron Shapiro”的意思、由来-开放百科全书

Aaron Shapiro is an American entrepreneur, marketing executive, and investor based in New York City.

Shapiro co-founded the email marketing software company Silverpop in 1999.^[1] In 2005 he joined the experience design and digital marketing agency Huge as one of four co-founders, becoming CEO in 2010^[2]. Shapiro is also co-founder and chairman of Honey, a New York-based enterprise communications startup^[3] and the author of Users Not Customers, published by Portfolio/Penguin in 2011^[4].

Early life and education

Shapiro was born in New York City, New York and grew up on Long Island. He is the son of Stephen Shapiro, a former professor of electrical engineering at Stony Brook University and Terry Shapiro, a Long Island dentist and English literature PhD. Source Source. Shapiro learned to code on his father’s IBM personal computer XT^[5]^[6].

Shapiro attended Ward Melville High School in East Setauket and Harvard College, where he received a BA in Economics in 1994^[7]. While at Harvard, Shapiro founded S. H. Eliot Publishing Group and served as co-founder and publisher of the men’s interest magazine Inside Edge with Jonathan Hsu. Inside Edge received $2 million in investment and had a part-time staff of 30. It was distributed Time Warner’s Warner Publisher Services with an international circulation of around 200,000 copies every 2 months^[8]^[9]^[10].

Upon graduating Harvard, Shapiro was admitted to Columbia University where he received a Master of Business Administration. After graduating Columbia, Shapiro worked as a management consultant for Booz-Allen & Hamilton, specializing in Internet Strategy^[11].

Silverpop Systems

In 1996, Shapiro founded Activegrams, a popular greeting cards website that let users send greetings and animations via email^[12]. In 1999, Activegrams became part of Atlanta-based Avienda Technologies, co-founded by Shapiro and David Bloom who raised over $36 million in funding from Draper Fisher Jurvetson for the company between 1999 and 2000. Avienda specialized in email marketing and employed more than 80 people^[11]^[1]. In 2001 Avienda Technologies was renamed Silverpop Systems, Inc and named Bill Nussey as CEO^[13]. After this time, Shapiro and Bloom stepped back from the day-to-day operation of the company but remained key shareholders^[1]. In May, 2014, Silverpop Systems was acquired by IBM and is now a part of IBM Watson Marketing. At the time of the deal, Silverpop employed around 500 people. The terms of the deal were not publicized, but were estimated to be around $270M^[14].

Huge

In 2005, Shapiro joined Huge as a co-founder and partner. Initially Shapiro led strategy, client services, and Huge’s business development efforts, securing and playing an important role launching work for JetBlue, Warner Music Group, CNN, Reuters, iVillage, and Four Seasons^[2].

In 2008, Shapiro played a key role in brokering IPG’s acquisition of a stake in Huge for nearly $40 million, which was announced by Interpublic Chairman and CEO Michael Roth. At the time, Huge had 130 employees and offices in Brooklyn, Atlanta, Los Angeles, and London^[2]^[15]^[16]. Shapiro was formally named CEO in October, 2010, at which time Huge had 300 employees and $60 million in revenue^[17]^[18]^[2]. Huge was recognized as one of the 10 Agencies of the Year in 2012 by Advertising Age^[19], Most Innovative Agency by Digiday in 2016^[20], and Agency of the Year in 2017 by Mediapost^[21]. As of 2017, Huge had grown to 1500 employees^[22]

In March 2018, it was announced that after leading the agency for 13 years Shapiro would leave Huge in May to launch a new venture.^[23]^[24]

Industry Influence

In 2011, Shapiro was named one of Crain's New York's 40 Under 40^[2] and authored Users Not Customers, a book about digital business strategy published by Portfolio/Penguin^[4]. Shapiro’s campaign to promote the book included hiring laid off Borders employees and outdoor advertising that implied Amazon was putting Borders out of business.^[25]^[26]

In 2014, Shapiro was named one of The Observer’s Brooklyn Influentials^[27] and received a Made in NY award from the City of New York on behalf of Huge.^[28]

In 2014 and 2015, Shapiro served as an NYCEDC Venture Fellows mentor as part of the NYC Venture Fellowship program.^[29]^[30].

In 2015, Shapiro coined the term Anticipatory Design for the practice of eliminating decision making in interaction design in an op-ed published by Fast Company.^[31]^[32]^[33].

In 2017, Shapiro was named a Creative All Star by Mediapost^[34], ranked 42 on PR Week’s Power List^[35] and was named one of the 100 People Who Make Advertising Great by the American Association of Advertising Agencies.^[36]

References

1. ^¹²{{Cite news|url=https://www.bizjournals.com/atlanta/stories/2001/04/23/newscolumn5.html|title=Silverpop co-founder leaves to find next venture|last=Moran|first=Brian|date=April 23, 2001|work=Atlanta Business Chronicle|access-date=|archive-url=|archive-date=|dead-url=}}
2. ^¹²³⁴{{Cite news|url=http://www.crainsnewyork.com/40under40/2011/Shapiro|title=40 Under 40: Class of 2011 - Aaron Shapiro, 39|last=Spencer|first=Benjamin|date=|work=Crain's New York Business|access-date=|archive-url=|archive-date=|dead-url=}}
3. ^{{Cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=292115694|title=Company Overview of Front & Main, Inc|last=|first=|date=|website=Bloomberg|archive-url=|archive-date=|dead-url=|access-date=}}
4. ^¹{{Cite web|url=https://www.penguinrandomhouse.com/books/308611/users-not-customers-by-aaron-shapiro/9781591846314/|title=Users, Not Customers: Who Really Determines The Success of Your Business|last=|first=|date=|website=PenguinRandomHouse.com|archive-url=|archive-date=|dead-url=|access-date=}}
5. ^{{Cite news|url=http://adage.com/article/agencies/dad-s-screen-rule-beginning-a-firm/309432/|title=What Dad's No-Video Games Rule Taught This CEO About the Ad Business|last=Graham|first=Megan|date=June 16, 2017|work=Advertising Age|access-date=|archive-url=|archive-date=|dead-url=}}
6. ^{{Cite news|url=https://psmag.com/social-justice/why-are-you-so-smart-aaron-shapiro-58262|title=Why Are You So Smart, Aaron Shapiro?|last=Davis|first=Noah|date=May 22, 2013|work=Pacific Standard|access-date=|archive-url=|archive-date=|dead-url=}}
7. ^{{Cite news|url=http://files.usgwarchives.net/la/orleans/vitals/marriages/paper/tp-s.txt|title=Marriage Announcements|last=|first=|date=|work=Times Picayune|access-date=|archive-url=|archive-date=|dead-url=}}
8. ^{{Cite news|url=https://www.nytimes.com/1993/05/23/style/the-sexes-a-niche-for-the-90-s.html?src=pm|title=THE SEXES; A Niche For the 90's|last=Kaye|first=Elizabeeth|date=May 23, 1993|work=The New York Times|access-date=|archive-url=|archive-date=|dead-url=}}
9. ^{{Cite news|url=https://www.csmonitor.com/1993/0427/27131.html|title=Insiders Develop `Inside Edge'|last=Walters|first=David|date=April 27, 1993|work=Christian Science Monitor|access-date=|archive-url=|archive-date=|dead-url=}}
10. ^{{Cite news|url=http://articles.baltimoresun.com/1993-06-02/features/1993153121_1_sassy-magazine-teen-age-boys|title='Inside Edge': The last word for young males?|last=|first=|date=|work=McClatchy News Service|access-date=|archive-url=|archive-date=|dead-url=}}
11. ^¹{{Cite news|url=https://www.twst.com/interview/aaron-shapiro-avienda-technologies|title=CEO Interviews: Aaron Shapiro – Avienda Technologies|last=|first=|date=November 13, 2000|work=The Wall Street Transcript|access-date=|archive-url=|archive-date=|dead-url=}}
12. ^{{Cite news|url=https://www.entrepreneur.com/article/17396|title=Pushing The Envelope: Entrepreneurs get their messages across with specialty greeting cards.|last=Rohland|first=Pamela|date=March 1, 1999|work=Entrepreneur's Startups|access-date=|archive-url=|archive-date=|dead-url=}}
13. ^{{Cite news|url=https://www.bizjournals.com/atlanta/stories/2001/02/05/daily49.html|title=Avienda changes name to Silverpop Systems|last=|first=|date=February 9, 2001|work=Atlanta Business Chronicle|access-date=|archive-url=|archive-date=|dead-url=}}
14. ^{{Cite news|url=https://www.bizjournals.com/atlanta/blog/atlantech/2014/04/ibm-confirms-it-will-acquire-atlantas-silverpop.html|title=IBM confirms it will acquire Atlanta's Silverpop, two weeks after deal report|last=Karkaria|first=Urvaksh|date=April 10, 2014|work=Atlanta Business Chronicle|access-date=|archive-url=|archive-date=|dead-url=}}
15. ^{{Cite news|url=http://www.adweek.com/digital/ipg-buys-digital-shop-huge-96520/|title=IPG Buys Digital Shop Huge|last=Morrissey|first=Brian|date=July 30, 2008|work=Adweek|access-date=|archive-url=|archive-date=|dead-url=}}
16. ^{{Cite news|url=http://adage.com/article/agency-news/interpublic-buys-huge/130004/|title=Interpublic Buys Into Huge|last=Parekh|first=Rupal|date=July 30, 2008|work=Advertising Age|access-date=|archive-url=|archive-date=|dead-url=}}
17. ^{{Cite news|url=http://adage.com/article/agency-news/founders-digital-shop-huge-depart/146431/|title=Two Founders of Digital Shop Huge to Depart|last=Patel|first=Kunur|date=October 13, 2010|work=Advertising Age|access-date=|archive-url=|archive-date=|dead-url=}}
18. ^{{Cite news|url=http://www.adweek.com/agencyspy/huge-announces-new-leadership-departures/9508?red=as|title=Huge Announces New Leadership, Departures|last=Aditham|first=Kiran|date=October 13, 2010|work=Adweek|access-date=|archive-url=|archive-date=|dead-url=}}
19. ^{{Cite news|url=http://adage.com/article/special-report-agency-alist/huge-9-ad-age-agency-a-list/232241/|title=Huge is No. 9 on the Ad Age Agency A-List|last=Patel|first=Kunur|date=January 23, 2012|work=Advertising Age|access-date=|archive-url=|archive-date=|dead-url=}}
20. ^{{Cite news|url=https://digiday.com/awards/huge-casper-and-refinery29-most-innovative-2016-digiday-awards/|title=Casper is this year’s Most Innovative Brand at the 2016 Digiday Awards|last=|first=|date=November 17, 2016|work=Digiday|access-date=|archive-url=|archive-date=|dead-url=}}
21. ^{{Cite news|url=https://www.mediapost.com/publications/article/292882/|title=OMMA Agency of the Year: Huge|last=Mandese|first=Joe|date=January 13, 2017|work=Mediapost Magazine|access-date=|archive-url=|archive-date=|dead-url=}}
22. ^{{Cite news|url=https://www.wsj.com/articles/can-you-keep-your-meeting-to-five-minutes-1510069931?tesla=y|title=Can You Keep Your Meeting to Five Minutes?|last=Shellenbarger|first=Sue|date=November 7, 2017|work=The Wall Street Journal|access-date=|archive-url=|archive-date=|dead-url=}}
23. ^{{Cite news|url=http://adage.com/article/agency-news/huge-global-ceo-founder-aaron-shapiro/312916/|title=Huge Global CEO and co-founder Aaron Shapiro out after 13 years|last=Stein|first=Lindsay|date=March 29, 2018|work=Ad Age|access-date=|archive-url=|archive-date=|dead-url=}}
24. ^{{Cite news|url=https://www.wsj.com/articles/huge-ceo-aaron-shapiro-to-leave-the-ipg-digital-agency-1522327801|title=Huge CEO Aaron Shapiro to Leave the IPG Digital Agency|last=Bruell|first=Alex|date=March 29, 2018|work=The Wall Street Journal|access-date=|archive-url=|archive-date=|dead-url=}}
25. ^{{Cite news|url=https://techcrunch.com/2011/12/05/keen-on-aaron-shapiro-innovating-customers-into-users-tctv/|title=Keen On… Aaron Shapiro: Innovating Customers Into Users|last=Keen|first=Andrew|date=December 5, 2011|work=TechCrunch|access-date=|archive-url=|archive-date=|dead-url=}}
26. ^{{Cite news|url=http://www.adweek.com/creativity/agency-ceo-hires-laid-borders-workers-sell-his-book-136311/|title=Agency CEO Hires Laid-Off Borders Workers to Sell His Book|last=Griner|first=David|date=November 2, 2011|work=Adweek|access-date=|archive-url=|archive-date=|dead-url=}}
27. ^{{Cite news|url=http://observer.com/2014/05/brooklyn-influencers/#axzz31XYUPACJ|title=The Brooklyn Influentials: 128 People Who Matter Right Now|last=The Editors|first=|date=May 14, 2014|work=The New York Observer|access-date=|archive-url=|archive-date=|dead-url=}}
28. ^{{Cite news|url=https://www.hollywoodreporter.com/news/neil-patrick-harris-louis-ck-746659|title=Neil Patrick Harris, Louis C.K., Steve Buscemi to Receive 'Made in NY' Award|last=Siegel|first=Tatiana|date=November 5, 2014|work=The Hollywood Reporter|access-date=|archive-url=|archive-date=|dead-url=}}
29. ^{{Cite web|url=http://nycventurefellows.org/2014-mentors/|title=NYC Venture Fellows: 2014 Mentors|last=|first=|date=|website=NYC Venture Fellows|archive-url=|archive-date=|dead-url=|access-date=}}
30. ^{{Cite web|url=http://nycventurefellows.org/current-mentors-2015/|title=NYC Venture Fellows: 2015 Mentors|last=|first=|date=|website=NYC Venture Fellows|archive-url=|archive-date=|dead-url=|access-date=}}
31. ^{{Cite news|url=https://qz.com/429929/the-next-design-trend-is-one-that-eliminates-all-choices/|title=The next design trend is one that eliminates all choices|last=Quito|first=Anne|date=June 18, 2015|work=Quartz|access-date=|archive-url=|archive-date=|dead-url=}}
32. ^{{Cite news|url=https://www.forbes.com/sites/forbestechcouncil/2017/06/19/designing-products-that-choose-for-you/#6d7d83c11383|title=Designing Products that Choose for You|last=Wilde|first=Heather|date=June 19, 2017|work=Forbes|access-date=|archive-url=|archive-date=|dead-url=}}
33. ^{{Cite news|url=https://www.fastcodesign.com/3045039/the-next-big-thing-in-design-fewer-choices|title=The Next Big Thing In Design? Less Choice|last=Shapiro|first=Aaron|date=April 15, 2014|work=Fast Company|access-date=|archive-url=|archive-date=|dead-url=}}
34. ^{{Cite news|url=https://www.mediapost.com/publications/article/292428/creative-all-star-aaron-shapiro.html|title=Creative All Star: Aaron Shapiro|last=Mandese|first=Joe|date=January 8, 2017|work=Mediapost|access-date=|archive-url=|archive-date=|dead-url=}}
35. ^{{Cite news|url=https://www.prweek.com/article/1436949/aaron-shapiro-ceo-huge-power-list-2017|title=Aaron Shapiro, CEO, Huge: Power List 2017|last=|first=|date=July 5, 2017|work=PR Week|access-date=|archive-url=|archive-date=|dead-url=}}
36. ^{{Cite web|url=https://www.aaaa.org/wp-content/uploads/2017/08/4As_PART3-2.pdf|title=100 People Who Make Advertising Great|last=|first=|date=August 21, 2017|website=Adweek/4As|archive-url=|archive-date=|dead-url=|access-date=}}