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词条 Acxiom
释义

  1. History

  2. Business

  3. Products

  4. Locations

  5. References

  6. External links

{{about|the former Acxiom Marketing Services division of Acxiom Corporation|the former company known as Axciom Corporation|LiveRamp}}{{other uses|Acxiom (disambiguation)}}{{Infobox company
| name = Acxiom
| logo = Acxiom_company_logo.png
| type = Division
| industry = Database marketing
| foundation = Conway, Arkansas, U.S. (2018)
| location = Conway, Arkansas, U.S.
| key_people = Dennis Self, CEO
| products = Audience Cloud
Global Data Navigator
InfoBase
Personicx
Unified Data Layer
| parent = Interpublic Group of Companies
| revenue =
| num_employees = 2,100+ (2018)[1]
| homepage = Official website}}Acxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns.[2] The company was formed in 2018 when Acxiom Corporation (since renamed LiveRamp) spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies.[3]

The company has offices in the United States, Europe and Asia.

History

{{main|LiveRamp#History}}

The business that became Acxiom was founded in 1969 as Demographics, Inc. by Charles D. Ward in Conway, Arkansas.[4] In 1988 it became Acxiom Corporation, and by 2012, the NY Times reported that the company had the world’s largest commercial database on consumers.[5][4]

On May 14, 2014, Acxiom Corporation announced that it had acquired LiveRamp, a data onboarding company, for $310 million.[6]

In January 2017, Acxiom Corporation launched Audience Cloud, an anonymous targeting tool that allowed demographic segmentation of customers without revealing their actual identities.[7]

In February 2018, Acxiom Corporation announced a reorganization into two divisions - Acxiom Marketing Solutions (AMS) and LiveRamp.[8] In July, advertising company Interpublic Group of Companies (IPG) announced they were buying Acxiom Corporation's AMS business for $USD2.3 billion.[1] In September, Acxiom Corporation officially changed its name to LiveRamp, allowing the AMS business owned by IPG to keep the Acxiom name.[3][9] Also in September, the company introduced an open data framework allowing clients to combine online and offline data sources.[10]

Business

Acxiom provides anonymized customer data to marketers, allowing the delivery of more relevant ads to consumers, with more effective measurement.[11]

Acxiom's client base in the United States consists primarily of companies in the financial, insurance and investment services, automotive, retail, telecommunications, healthcare, travel, entertainment, non-profit and government sectors.[12]

Products

  • Audience Cloud identifies anonymous audience segments, and matches them with publications to display targeted ads when a member of the audience visits a particular site.[7]
  • Global Data Navigator service allows agencies to select global data elements by country.[13]
  • InfoBase is the company's brokered warehouse of consumer data.[14]
  • Personicx is a customer segmentation tool.[15]
  • Unified Data Layer (UDL) uses cloud architecture to help firms connect online and offline data, to better identify consumers' identities, with a goal of complying with GDPR privacy laws.[10]

Locations

Acxiom's headquarters is located in Conway, Arkansas, United States.[5] The company has additional U.S. offices in Austin, Texas, Downer's Grove, Illinois and New York, New York. International offices are located in the United Kingdom, Germany, Poland, and China.[16]

References

1. ^1 {{cite web|url=https://www.adweek.com/agencies/ipg-confirms-2-3-billion-deal-to-acquire-data-marketing-company-acxiom/|title=IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom |website=adweek.com |date=2018-07-02 |accessdate=2019-02-05}}
2. ^{{cite web|url=http://www.clickz.com/clickz/news/2097642/acxiom-names-scott-howe-ceo |title=Acxiom Names Scott Howe CEO |website=clickz.com |date=2011-07-28 |accessdate=2019-02-05}}
3. ^1 {{cite web|url= http://www.mrweb.com/drno/news26864.htm|title=IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom |website=mrweb.com |date=2018-09-21 |accessdate=2019-02-05}}
4. ^1 {{cite web|url=https://www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html |title=Mapping, and Sharing, the Consumer Genome |website=nytimes.com |date=2012-06-16 |accessdate=2018-05-09}}
5. ^1 {{cite web|url=http://www.fundinguniverse.com/company-histories/Acxiom-Corporation-Company-History.html |title=Acxiom Corporation History |website=fundinguniverse.com |date=|accessdate=2019-02-05}}
6. ^{{cite web|url=http://adage.com/article/datadriven-marketing/acxiom-buys-liveramp-offline-online-data-capability/293212/ |title=Acxiom Acquires LiveRamp to Boost Offline-to-Online Data Capability|website=adage.com |date=2014-05-14 |accessdate=2019-02-05}}
7. ^1 {{cite web|url=https://martechtoday.com/acxiom-launches-audience-cloud-unified-generation-audience-segments-targeting-194011|title=Acxiom launches Audience Cloud for unified audience segmentation and targeting |website=martechtoday.com |date=2018-12-04 |accessdate=2018-05-09}}
8. ^{{cite web|url=https://adexchanger.com/online-advertising/investors-perk-acxiom-announces-strategic-review-potential-asset-sale/ |title=Investors Perk Up As Acxiom Announces Strategic Review, Potential Asset Sale |website=adexchanger.com |date=2018-02-07 |accessdate=2019-02-05}}
9. ^{{Cite news|url=https://www.nasdaq.com/article/acxiom-to-divest-ams-to-interpublic-group-for-23-billion-cm986864|title=Acxiom to Divest AMS to Interpublic Group for $2.3 Billion|date=2018-07-03|work=NASDAQ.com|access-date=2019-02-05|language=en-us}}
10. ^1 {{cite web|url=https://www.mediapost.com/publications/article/325012/acxiom-launches-tool-for-linking-martech-and-ad-te.html |title=Acxiom Launches Tool For Linking Martech And Ad Tech|website=mediapost.com |date=2018-09-12 |accessdate=2019-02-05}}
11. ^{{cite web|url=https://www.fastcompany.com/90179732/ad-giant-ipg-bets-big-on-consumer-data-with-2-3-billion-acxiom-deal |title=Ad giant IPG bets big on consumer data with $2.3 billion Acxiom deal |website=fastcompany.com |date=2018-07-03 |accessdate=2019-01-14}}
12. ^{{cite web|url=https://www.reuters.com/finance/stocks/companyProfile/ACXM.O |title=Profile: Acxiom Corp (ACXM.O) |website=reuters.com|date=2018-12-04 |accessdate=2018-05-09}}
13. ^{{cite web|url=https://www.mediapost.com/publications/article/319009/acxiom-expands-its-global-data-services-adds-thre.html |title=Acxiom Expands Its Global Data Services, Adds Three Countries|website=mediapost.com |date=2018-09-12 |accessdate=2019-02-06}}
14. ^{{cite web|url=https://www.dmnews.com/data/news/13103713/acxiom-offers-infobase-database-as-a-list |title=Acxiom Offers InfoBase Database as a List|website=dmnews.com |date=1998-03-10 |accessdate=2019-02-06}}
15. ^{{cite web|url=https://www.dmnews.com/data/news/13075956/acxiom-launches-personicx-international |title=Acxiom Launches Personicx International|website=dmnews.com |date=2005-02-23 |accessdate=2019-02-06}}
16. ^{{cite web|url=https://www.acxiom.com/about-us/locations/|title=Locations|website=acxiom.com |date= |accessdate=2018-05-09}}

External links

  • {{Official website|http://www.acxiom.com/}}

7 : Business intelligence companies|Data collection|Information privacy|Technology companies of the United States|Companies based in Arkansas|Technology companies established in 2018|2018 establishments in Arkansas
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