| 词条 | Adtile Technologies |
| 释义 |
| name = Adtile Technologies | logo = Adtile_Technologies_logo.svg | industry = Motion-sensing technology | founded = 2010 | founder = Nils Forsblom | hq_location = San Diego | website = {{URL|adtile.me}} }}Adtile Technologies is an American company that develops and markets motion-sensing technology. The company’s headquarter is in San Diego, California. It is best known for its motion ads, which employs phone's sensors that supports motion as input to make advertisements interactive.[1] In October 2014, Adtile was selected to receive the 2014 North America Frost & Sullivan Award for Enabling Technology Leadership.[2] HistoryNils Forsblom, a Finnish-American technology entrepreneur founded Adtile Technologies in 2010. The company's first product was Photopoll, an application that allowed users to share photos, tell stories around those photos, and ask friends for opinions. In 2013, the company raised $2.7 million in funding from undisclosed angel investors.[3] The funds were used to launch a new product called Adtile, which makes mobile advertisements interactive based on physical motion-inputs.[4][5] In July 2014, the company announced a $4.5 million Series A funding round led by private venture capitalists.[6][7] In March 2015, Adtile created Adtile VR, a technology that lets users experience virtual reality environments on smartphone's browser.[1][8] In October 2015, the company announced partnering with LG Uplus, which would use Adtile to power its entire mobile network and Wi-Fi stations.[9] In April 2017, Adtile raised additional $2 million in funding which is an extension of the $4.5 million Series A raised back in 2014.[10][11] Technology and applicationsThe Adtile Motion Technology employs algorithms identify motion interactions to offer dynamic visual feedback and make ads interactive.[12][13] The Adtile Motion Technology taps into a smartphone’s native micro-electro-mechanical systems (MEMS) — namely the accelerometer and gyroscope.[14] Adtile VR creates a 3D rendering on a mobile device that moves as the user moves.[15][16] Movements like tilting, pitching, rotating, or walking in any direction reflect changes on-screen allowing the user to interact with the virtual world.[17] The Adtile Motion Store is a cloud-based creative platform that allows designers to develop their own interactive sensor-enabled ads using Adtile-designed templates.[18][19] In November 2015, the company launched Air Pencil, a lightweight Web app that makes it possible to capture free-form motion with an iPhone. Adtile’s Air Pencil was inspired by Picasso’s electric light used in Gjon Mili’s photograph series featured in LIFE Magazine in 1949.[20][21] The application allows users to capture motion in 3D, as lines, curves, and shapes.[22] Adtile launched Adtile 360 in May 2016. Adtile 360 allows creators to develop 360-degree videos that are viewed using a mobile device and can track movement and adjust viewpoints based on how the device is being held.[23] The product combines outputs from three mobile sensors to control the video: the accelerometer, the gyroscope, and the magnetometer. Adtile 360 adds the ability to overlay emojis and other interactive graphic elements on the video.[24][25] References1. ^1 {{cite web|title=Mobile ad startup Adtile unveils 3D VR for any smartphone|first=Barry|last=Levine|date=March 17, 2015|url=https://venturebeat.com/2015/03/17/mobile-ad-startup-adtile-unveils-3d-vr-for-any-smartphone/}} 2. ^{{cite web|url=http://ww2.frost.com/news/press-releases/frost-sullivan-recognizes-superior-innovation-adtile-advertising-platform-aids-integration-context-aware-ads-mobile-applications/|title=Frost & Sullivan Recognizes the Superior Innovation in Adtile, an Advertising Platform that Aids the Integration of Context-Aware Ads into Mobile Applications|work=Frost & Sullivan}} 3. ^{{cite web|title=TenFarms Raises $2.7M To Launch Adtile, A New Approach To Mobile Ads|date= May 7, 2013|first= Anthony|last= Ha |url=https://techcrunch.com/2013/05/07/tenfarms-adtile-funding/}} 4. ^{{cite web|title=Can Mobile Ads Be Done Right? Adtile Thinks So|first= Dmitri|last= Sarle |date= January 9, 2014|url=http://www.arcticstartup.com/article/can-mobile-ads-be-done-right-adtile-thinks-so|publisher=Arctic Startup}} 5. ^{{cite web|title=With Its New Motion Ads, Adtile Is Betting Users Want To Play With Their Ads|date=January 27, 2014|first=Anthony|last=Ha|url=https://techcrunch.com/2014/01/27/adtile-motion-ads/|publisher=TechCrunch}} 6. ^{{cite web|title=Adtile raises $4.5 million in Series A round of funding|first=Krystle|last=Vermes|date=July 3, 2014|url=https://venturebeat.com/2014/07/03/adtile-raises-4-5-million-in-series-a-round-of-funding/|publisher=Venture Beat}} 7. ^{{cite web|title=Adtile is using phone physics to reimagine mobile ads|first=Byrne|last=Reilly|url=https://venturebeat.com/2014/07/10/adtile-is-using-phone-physics-re-imagine-mobile-ads/|publisher=Venture Beat}} 8. ^{{cite web|title=Adtile Raises $4.5 million To Create A Marketplace For Interactive Mobile Ads|publisher=TechCrunch|date= July 7, 2014|first= Anthony|last= Ha |url=https://techcrunch.com/2014/07/07/adtile-series-a/}} 9. ^{{cite web|title=LG Uplus taps Adtile to offer motion ads to publishers|url=http://www.telecompaper.com/news/lg-uplus-taps-adtile-to-offer-motion-ads-to-publishers--1109964|publisher=Telecom Paper}} 10. ^{{Cite web|url=https://www.techandgamingnews.com/adtile-raises-2m-to-rethink-mobile-ads/4123|title=Adtile raises $2M to rethink mobile ads – Tech & Gaming News|website=www.techandgamingnews.com|language=en|access-date=2017-11-14}} 11. ^{{Cite news|url=https://techcrunch.com/2016/04/18/adtile-series-a-extension/|title=Adtile raises $2M to rethink mobile ads|last=Ha|first=Anthony|work=TechCrunch|access-date=2017-11-14|language=en}} 12. ^{{cite web|title=Adtile is disrupting mobile ad technology. Here’s why you should care|first=Richard|last=Byrne Reilly|date=September 12, 2014|url=https://venturebeat.com/2014/09/12/adtile-is-disrupting-mobile-ad-technology-heres-why-you-should-care/|publisher=VentureBeat}} 13. ^{{cite web|title=Ads in the future will get IN your face|first=Julia |last=Boorstin|date= October 2, 2014|url=https://www.cnbc.com/2014/10/02/ads-in-the-future-will-get-in-your-face.html|publisher=CNBC}} 14. ^{{cite web|title=Is This The Future of Advertising?|first=Dmitri|last=Sarle|url=http://arcticstartup.com/article/is-this-the-future-of-advertising|publisher=Article Startup}} 15. ^{{cite web|title=You Don’t Need to Wear VR Goggles to Do VR, Says Ad Tech Startup|first=Eric|last=Johnson|date=February 26, 2015|url=http://recode.net/2015/02/26/you-dont-need-to-wear-vr-goggles-to-do-vr-says-ad-tech-startup/|publisher=Recode}} 16. ^{{cite web|url= http://mobileadvertisingwatch.com/will-adtile-technologies-firemotion-hot-stuff-mobile-ad-industry-15367#sthash.98xpipnG.dpuf|title=Will Adtile Technologies’ ‘FireMotion’ Be Hot Stuff for the Mobile Ad Industry?|first= Scott |last=Parkhouse|date= February 13, 2015|publisher=Mobile Advertising Watch}} 17. ^{{cite web|title=How Virtual Reality Is Leading the Way for a New Wave of Mobile Advertising Much higher engagement rates By Adtile|publisher=AdWeek|date=April 21, 2015|url=http://www.adweek.com/brandshare/how-virtual-reality-leading-way-new-wave-mobile-advertising-164091}} 18. ^{{cite web|title=Adtile opens Motion Store where you can build your own shakeable, twistable, or movable mobile ad|first=Barry|last=Levine|date=June 16, 2015|url=https://venturebeat.com/2015/06/16/adtile-opens-motion-store-where-you-can-build-your-own-shakeable-twistable-or-movable-mobile-ad/|publisher=Venture Beat}} 19. ^{{cite web|title=Adtile Creates ‘Motion Store’ Tech for Mobile Ad Developers|first=Kendall|last= Briar|date= June 18, 2015|publisher=Mobile Advertising Watch|url=http://mobileadvertisingwatch.com/adtile-creates-motion-store-tech-for-mobile-ad-developers-18452#sthash.LeSmZZeG.dpuf}} 20. ^{{cite web|url=http://www.vizworld.com/2015/11/adtile-launches-new-mobile-creative-tool-the-air-pencil/#sthash.qXjz3AV3.dpuf|title= Adtile Launches New Mobile Creative Tool-The Air Pencil|publisher=VizWorld|date=November 24, 2015}} 21. ^{{cite web|title=Amazing App Turns Your Phone Into Picasso’s 3-D Pen|url=http://www.fastcodesign.com/3053720/amazing-app-turns-your-phone-into-picassos-3-d-pen|first=Mark|last=Wilson|publisher=Fast Company}} 22. ^{{cite web|title=Adtile uses motion sensor technology to create 3D art with iPhone|first=Gulli|last=Arnason|date=November 24, 2015|url=http://www.financial-news.co.uk/31903/2015/11/adtile-uses-motion-sensor-technology-to-create-3d-art-w/|publisher=Financial News}} 23. ^{{cite web|url=http://www.mediapost.com/publications/article/276913/adtile-gets-360-degree-ads-puts-user-at-center-of.html |title=Adtile Gets 360-Degree Ads, Puts User At Center Of Action|publisher=Media Post|date=27 May 2016}} 24. ^{{cite web|url=https://venturebeat.com/2016/05/26/adtile-launches-an-interactive-360-degree-video-platform-that-works-everywhere/ |title=Adtile launches an interactive 360-degree video platform that works everywhere|publisher=Venture Beat|date= May 26, 2016}} 25. ^{{cite web|url=http://www.mobyaffiliates.com/blog/adtile-rolls-out-new-immersive-mobile-video-advertising-technology-that-lets-user-navigate-through-space/ |title=Adtile rolls out new immersive mobile video advertising technology that lets user navigate through space Adtile Gets 360-Degree Ads, Puts User At Center Of Action |date= May 27, 2016}} 3 : Technology companies based in San Diego|Technology companies based in California|Privately held companies based in California |
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