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词条 Alexandre Gama (entrepreneur)
释义

  1. Career

     Neogama 

  2. Awards

  3. Referências

  4. External links

{{Use mdy dates|date=April 2016}}{{Infobox person
| name = Alexandre Gama
| image = Alexandre Gama.jpg
| birth_date = {{Birth date and age|1958|6|1}}
| birth_place = Rio de Janeiro, Brazil
| nationality = Brazilian
| occupation = Entrepreneur, Founder, CEO of INOVNATION
}}Alexandre Gama (Rio de Janeiro – June 1, 1958) is a Brazilian entrepreneur with creative background operating in diverse fields such as the Communication, Marketing, Media, Content, Design, Innovation, Start ups, Music and Automobile Industry. He is the Founder and CEO of INOVNATION, a hub of companies from different areas, all having innovation as their core value. He was the founder, CEO and CCO of Neogama until 2017, one of the most iconic communication agencies.[1][2]

Gama was the first Brazilian to lead a global network of agencies as Global Chief Creative Officer (WCCO) of the British-based agency network, BBH.[3] He was the only Brazilian as member of the Publicis Groupe Global Creative Board, a committee made up of six worldwide creative leaders of the agencies part of the global holding company.[4]

Career

Gama received degree in Advertising and Communications from Armando Alvares Penteado Foundation (FAAP).[5]

His advertising career began in 1982 at Standard Ogilvy & Mather, where he worked as a creative and copywriter.[6]

In 1990, he moved on to DM9 as Copywriter and Creative Director where he worked for 4 years – period in which he was the most awarded copywriter of his generation in Brazil. Gama also worked at agencies such as Almap BBDO as a share holder and the Creative Executive Director, and Young & Rubicam as CEO, CCO and Member of the Global Board in 1996.[7]

Gama left Young & Rubicam in 1999 to start his own agency, Neogama.[8]

In 2008, he was the first Latin American to present a Master Class at the Cannes Festival in France.[9]

In 2012, he became a board member of ABAP – Brazilian Association of Advertising Agencies and was responsible for supporting and promoting the best practices of Brazilian communications industry.[10][11]

Abroad, Gama acted as Foreman for the International Film Jury of the British foundation D&AD in 2004, when he was the first Latin American leading the global award judging for advertising professionals. He was also a Jury Member at the same festival in 2008 and a Foreman again in 2013.[7][12][13]

In addition to his activities as a communications and advertising man, Gama is also involved with the music industry. In 2014, he officially founded and launched VIOLAB, a Brazilian acoustic guitar instrumental music project that includes a recording studio, a recording label, a radio program and a YouTube channel that promotes the music of the best acoustic guitar Brazilian players and musicians.[7][14]

Gama was invited in 2014 to show his work at the Brazilian Art Museum (MAB), in an applied art exhibition called Ideia e Forma – Alexandre Gama, the first and only exhibit of this kind ever performed in Brazil so far. The exhibition was part of the official calendar of cultural events of São Paulo, remaining open for the general public for two months.[15][16]

In 2014, he also became a share holder and investor in the British car company Briggs Automotive Company (BAC). Situated in Liverpool, the company manufactures high-end sports cars.[17][18][19][20]

By 2016, Gama had won 23 Lions from Cannes Festival and played the role of Jury Member in the Film and Press of the festival three times.[4][21]

In 2016, Gama was invited to be a member of the Global Creative Board, a Publicis Groupe committee made up of the six worldwide agency leaders responsible for creative strategy and planning of innovation and new initiatives in the creative industry for the holding company. Gama is the only Brazilian in the group.[4][21]

Neogama

Neogama was founded in 1999 by Gama, and was the fastest growing agency in Brazil in its first three years of operation. Neogama was also the first advertising agency in Brazil to win a Lion in the Cannes Festival in its first year of existence.[22]

In 2002, Gama associated Neogama to BBH, the London-based agency, creating Neogama/BBH, keeping himself as the major shareholder in the partnership.[21][23][24]

Also in 2002, Neogama/BBH was named "Agency of the Year" by Meio e Mensagem newspaper, becoming the youngest agency to ever win the Caboré award.[25]

In 2003, Neogama was the first Brazilian agency to win two Golden Lions in the same year in Cannes two main categories: Press and Film.[4][26]

In 2012, Publicis Groupe acquired both Neogama and BBH.[27]

In 2016, after completing the earn out period related to the agency deal, Gama and Neogama left the BBH network and Gama started a new phase focused on the agency in Brazil only, taking back the name Neogama and operating more independently.[19][28]

Awards

In 2006, Alexandre Gama was nominated one of the 7 most important professionals in the history of Brazilian publicity by a group of 250 professionals of the national publicity market. The research was coordinated and published by About magazine.[22]

Also in 2006, he was elected "Agency Director of the Year" at the 10th Professional Contribution Award from the Propaganda Professionals Association (APP).[29]

In 2007, Gama won the Caboré Award by being voted "Entrepreneur of the Year in the Communications Industry".[30]

Also in 2007, he was voted by advertising professionals as one of the top 3 advertising man in Brazil – for his influence and relevance – in a research done by Grupo Consultore – a marketing consulting company based in Europe.[31]

Gama was elected one of the 10 most important leaders of the communications industry by Meio & Mensagem newspaper, in 2009.[30]

In 2013, Gama created the Rock Giant campaign about Brazil for Johnnie Walker. The campaign became nationally and internationally famous and won the "Company or the Year" award by Diageo.[32]

In 2015, Gama's agency won a Golden Lion at Cannes for the campaign created for the Mix Brasil Festival for Cultural and Sexual Diversity.[33]

Referências

1. ^{{cite web|url=http://exame.abril.com.br/marketing/noticias/as-50-maiores-agencias-de-publicidade-do-brasil-em-2014|title=As 50 maiores agências de publicidade do Brasil, pelo Ibope|publisher= Exame|accessdate= April 20, 2016}}
2. ^{{cite web|url=http://www.meioemensagem.com.br/home/comunicacao/noticias/2016/01/26/O-voo-solo-de-Alexandre-Gama.html|title=O voo solo de Alexandre Gama|publisher= Meio e Mensagem|accessdate= April 20, 2016}}
3. ^{{cite web|url=http://voxnews.com.br/publicis-adquire-100-da-neogama-alexandre-gama-sera-cco-da-bbh-no-mundo/ |title=Publicis adquire 100% da Neogama. Alexandre Gama será CCO da BBH no mundo|publisher= VoxNews|accessdate= April 20, 2016}}
4. ^{{cite web|url=http://voxnews.com.br/publicis-adquire-100-da-neogama-alexandre-gama-sera-cco-da-bbh-no-mundo/ |title=Publicis Groupe cria board criativo global|publisher= Meio e Mensagem|accessdate= April 20, 2016}}
5. ^{{cite web|url= http://epocanegocios.globo.com/Revista/Common/0,,ERT192884-16366,00.html/|title= Papo de publicitário|publisher= Época Negócios|accessdate= April 20, 2016|archive-url= https://web.archive.org/web/20170630132139/http://epocanegocios.globo.com/Revista/Common/0,,ERT192884-16366,00.html|archive-date= June 30, 2017|dead-url= yes|df= mdy-all}}
6. ^{{cite web|url=https://books.google.com/books?id=nF1URZB4nEkC&pg=PA106&lpg=PA106&dq=historia+do+publicit%C3%A1rio+alexandre+gama&source=bl&ots=lEJMYf5pxj&sig=Xdk_C3Kx3q86T84HZhIccu1WA9M&hl=pt-BR&sa=X&ved=0ahUKEwirv_CB5O3KAhXnvYMKHfUqCjwQ6AEIOjAH#v=onepage&q=historia%20do%20publicit%C3%A1rio%20alexandre%20gama&f=false|title=Dicionário histórico-biográfico da propaganda no Brasil|publisher= Ed. FGV, 1ª Edição 2007 – pág. 106|accessdate= April 20, 2016}}
7. ^{{cite web|url=http://appbrasil.org.br/agenda/calendario-de-eventos/foruns/forum-de-debates-3/|title= 32ª edição do Fórum de Debates, realizado pela APP|publisher= APP Brasil|accessdate= April 20, 2016}}
8. ^{{cite web|url=http://www.terra.com.br/istoedinheiro-temp/edicoes/601/imprime131249.htm|title=A agência que gosta de crise|publisher=Terra|accessdate=April 20, 2016|archive-url=https://web.archive.org/web/20160513105121/http://www.terra.com.br/istoedinheiro-temp/edicoes/601/imprime131249.htm|archive-date=May 13, 2016|dead-url=yes|df=mdy-all}}
9. ^{{cite web|url=http://propmark.com.br/premios/alexandre-gama-da-aula-magna-no-festival-de-cannes|title=Alexandre Gama dá aula-magna no Festival de Canne|publisher= PropMark|accessdate= April 20, 2016}}
10. ^{{cite web|url=http://www.clubedecriacao.com.br/ultimas/abap-23|title=Lara encabeça chapa. Pastore assume Conselho|publisher= Clube de Criação|accessdate= April 20, 2016}}
11. ^{{cite web|url=http://www.abapnacional.com.br/institucional-conselhosuperior.cfm|title=Conselho Superior|publisher= ABAP Nacional|accessdate= April 20, 2016}}
12. ^{{cite web|url=http://www.adobomagazine.com/win-one-die-happy-last-chance-enter-dad-2013|title=Win One, Die Happy: Last chance to enter D&AD 2013!|publisher= Adobo Magazine|accessdate= April 20, 2016}}
13. ^{{cite web|url=http://propmark.com.br/premios/alexandre-gama-sera-jurado-no-dad|title=Alexandre Gama será jurado no D&AD|publisher= PropMark|accessdate= April 20, 2016}}
14. ^{{cite web|url=http://cultura.estadao.com.br/noticias/geral,alexandre-gama-mostra-suas-criacoes-em-exposicao,1142739 |title=Alexandre Gama mostra suas criações em exposição|publisher= Estadão|accessdate= April 20, 2016}}
15. ^{{cite web|url=http://adage.com/article/global-news/alexandre-gama-relinquishes-global-cco-role-bbh/302016|title=Alexandre Gama Relinquishes Global CCO Role at BBH|publisher= AdAge|accessdate= April 20, 2016}}
16. ^{{cite web|url=http://cultura.estadao.com.br/noticias/musica,violoes-do-brasil-e-do-mundo-estao-na-mira-de-portal-selo-e-festival,1588466|title=Violões do Brasil e do mundo estão na mira de portal, selo e festival|publisher= Estadão|accessdate= April 20, 2016}}
17. ^{{cite web|url=http://us.bac-mono.com/who-we-are.php|title=Who we are|publisher= BAC-MONO|accessdate= April 20, 2016}}
18. ^{{cite web|url=http://www.estadao.com.br/jornal-do-carro/noticias/carros,bac-mono-2016-tem-novo-motor-de-305-cv,25089,0.htm|title=BAC Mono 2016 tem novo motor de 305 cv|publisher= Estadão |accessdate= April 20, 2016}}
19. ^{{cite web|url=http://www.meioemensagem.com.br/home/comunicacao/noticias/2016/01/07/Alexandre-Gama-deixa-cargo-global-na-BBH.html|title=Alexandre Gama deixa cargo global na BBH|publisher= Meio e Mensagem |accessdate= April 20, 2016}}
20. ^{{cite web|url=http://www.liverpoolvision.co.uk/news/latest-news/supercar-developer-bac-look-suppliers-liverpool/ |title=SUPERCAR DEVELOPER BAC LOOK FOR MORE SUPPLIERS IN LIVERPOOL |publisher= Liverpool Vision |accessdate= April 20, 2016}}
21. ^{{cite web|url=http://www.vitaminauff.com.br/gigantes-da-publicidade-alexandre-gama/|title=GIGANTES DA PUBLICIDADE – ALEXANDRE GAMA|publisher= Vitamina |accessdate= April 20, 2016}}
22. ^{{cite web|url=http://www.revistapublicitta.com.br/free/alexandre-gama-e-a-ovelha-negra/|title=Alexandre Gama e a ovelha negra|publisher= Revista Publicittà |accessdate= April 20, 2016}}
23. ^{{cite web|url=http://economia.estadao.com.br/noticias/geral,fundador-da-neogama-assume-a-inglesa-bbh,118386e|title=Fundador da Neogama assume a inglesa BBH|publisher= Estadão |accessdate= April 20, 2016}}
24. ^{{cite web|url=http://exame.abril.com.br/marketing/noticias/nao-e-hora-de-sair-do-brasil-diz-alexandre-gama|title=Não é hora de sair do Brasil, diz Alexandre Gama|publisher= Exame |accessdate= April 20, 2016}}
25. ^{{cite web|url=https://books.google.com/books?id=nF1URZB4nEkC&pg=PA175&lpg=PA175&dq=mais+jovem+ag%C3%AAncia+a+vencer+o+Pr%C3%AAmio+Cabor%C3%A9&source=bl&ots=lEJN3j3mGh&sig=k0LV66Ih5JHr5WewbZZdnPG7AGg&hl=pt-BR&sa=X&ved=0ahUKEwil_q_jraDLAhVMbT4KHdHyAmAQ6AEIHTAA#v=onepage&q=mais%20jovem%20ag%C3%AAncia%20a%20vencer%20o%20Pr%C3%AAmio%20Cabor%C3%A9&f=false |title=Dicionário histórico-biográfico da propaganda no Brasil|publisher= Ed. FGV, 1ª Edição 2007 – pág. 175 |accessdate= April 20, 2016}}
26. ^{{cite web|url=http://www.almanaquedacomunicacao.com.br/alexandre-gama/|title=Alexandre Gama|publisher=Almanaque da Comunicação|accessdate=April 20, 2016|archive-url=https://web.archive.org/web/20160602215226/http://www.almanaquedacomunicacao.com.br/alexandre-gama/|archive-date=June 2, 2016|dead-url=yes|df=mdy-all}}
27. ^{{cite web|url=http://propmark.com.br/agencias/alexandre-gama-sai-da-bbh-global|title=lexandre Gama sai da BBH global|publisher= PropMark|accessdate= April 20, 2016}}
28. ^{{cite web|url=http://www.campaignlive.co.uk/article/bbh-global-cco-alexandre-gama-steps-down-declining-chairman-role/1378611 |title=BBH global CCO Alexandre Gama steps down after declining chairman role|publisher= Campaign|accessdate= April 20, 2016}}
29. ^{{cite web|url=http://propmark.com.br/premios/app-entrega-10o-premio-contribuicao-profissional-2006 |title=APP entrega 10º Prêmio Contribuição Profissional 2006|publisher= PropMark|accessdate= April 20, 2016}}
30. ^{{cite web|url= http://www.agenciacor.com.br/blog/blog/comerciais-geniais/jhonnie-walker|title= GIGANTE – JOHNNIE WALKER|publisher= Agência Cor|accessdate= April 20, 2016|archive-url= https://web.archive.org/web/20160514034141/http://www.agenciacor.com.br/blog/blog/comerciais-geniais/jhonnie-walker|archive-date= May 14, 2016|dead-url= yes|df= mdy-all}}
31. ^{{cite web|url=http://www.clubedecriacao.com.br/ultimas/grupo-consultores-3/ |title=Grupo Consultores |publisher= Clube de Criação|accessdate= April 20, 2016}}
32. ^{{cite web|url=http://www.meioemensagem.com.br/home/comunicacao/noticias/2013/02/28/Diageo-premia-Neogama-por-Gigante.html |title=Diageo premia Neogama por Gigante |publisher= Meio e Mensagem|accessdate= April 20, 2016}}
33. ^{{cite web|url=http://www.canneslionsarchive.com/winners/entry/593209/everyone-is-gay |title=Winners|publisher= Cannes Lion|accessdate= April 20, 2016}}

External links

  • [https://web.archive.org/web/20160423105236/http://neogama.com.br/ Neogama Website]
  • Violab Website
  • BAC Website
{{DEFAULTSORT:Gama, Alexandre}}

7 : Businesspeople in advertising|Brazilian media executives|Brazilian chief executives|Chief operating officers|1958 births|Living people|Businesspeople from Rio de Janeiro (city)

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