| 词条 | AlphaTauri |
| 释义 |
| logo = | name = AlphaTauri | image = | type =Clothing | currentowner = Salzburg Sport GmbH | founded = 2016 | discontinued = | related = | markets = World | ambassador = | tagline = | website = AlphaTauri Official Website }} AlphaTauri is a fashion brand that was founded in 2016 as a brand extension of Red Bull into the fashion industry.[1] The name is taken from Alpha Tauri, the giant red star of the Taurus constellation, and pays tribute to the founding company, Red Bull. Its headquarters are based in Salzburg, Austria. Fashion innovations and proprietary textile technologiesSince launching, the brand has been present at international industry showcases, for example at FashionTech[2] and at Premium fair during Berlin Fashion Week,[3] where the brand demonstrated its use of 3D Garment technology, with a 3D Knitlab from Japanese company Shima Seiki on show.[4] AlphaTauri develops its own proprietary textile technologies, such as Taurex,[5] developed in collaboration with Schoeller Textil AG.[6] AlphaTauri launched its first campaign for the Autumn/Winter 2018 season.[7] The collection currently includes parkas, coats, shirts, sweaters, T-shirts, caps and bags. The brand has two flagship stores, one in Graz and one in Salzburg.[8] References1. ^{{cite web|url=https://hypebeast.com/2018/9/red-bull-alphatauri-fall-winter-2018-collection-lookbook|title=Get a First Look at the Debut Collection From AlphaTauri, Red Bull's New Fashion Brand|website=HYPEBEAST}} {{Red Bull}}2. ^{{cite web|url=https://fashionunited.de/nachrichten/mode/fashiontech-vortrag-von-alphatauri-wie-catcht-man-gen-z/2018070325839|title=#FashionTech-Vortrag von Alphatauri: Wie catcht man Gen Z?|first=|last=Sponsor|date=3 July 2018|website=fashionunited.de}} 3. ^{{cite web|url=https://fashion-week-berlin.com/blog/single-news/fashiontech-januar-2018-experten-diskutieren-ueber-die-digitalisierung-der-modebranche.html|title=#FASHIONTECH Januar 2018: Experten diskutieren über die Digitalisierung der Modebranche|website=fashion-week-berlin.com}} 4. ^{{cite web|url=https://www.fashiontoday.de/2018/09/eine-neue-aera-hat-begonnen/|title=Eine neue Ära hat begonnen - FASHIONTODAY|website=www.fashiontoday.de}} 5. ^{{cite web|url=https://www.hungertv.com/editorial/hunger-wants-alphatauris-women-kaav-taurex-trench-coat/|title=Hunger Wants: AlphaTauri’s Women KAAV Taurex® Trench Coat|website=HUNGER TV}} 6. ^{{cite web|url=https://www.wuv.de/marketing/so_startet_die_red_bull_marke_alphatauri_in_den_herbst|title=Red Bull Modemarke startet Kampagne - W&V|first=Werben &|last=Verkaufen|website=www.wuv.de}} 7. ^{{cite web|url=https://www.complex.com/style/2018/09/alphatauri|title=Red Bull's AlphaTauri Delivers a Future-Ready AW18 Campaign|website=Complex}} 8. ^{{cite web|url=https://www.instyle.de/fashion/alpha-tauri|title=Echt unglaublich, aber wahr: Dieser Trenchcoat macht dich fit!|date=17 October 2018|website=InStyle}} 5 : Red Bull|Clothing brands|Luxury brands|High fashion brands|Clothing manufacturers |
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