| 词条 | Anastasia Beverly Hills |
| 释义 |
{{Infobox company | name = Anastasia Beverly Hills | type = Private | logo = Anastasia Beverly Hills Logo.svg | products = Cosmetics | owner = Anastasia Soare | key_people = Claudia Soare (president) | location = United States | founded = {{start date and age|1997}} | area_served = Worldwide | website = {{URL|anastasiabeverlyhills.com}} }}Anastasia Beverly Hills, also known as ABH, is an American cosmetics company best known for its eyebrow products. The company was founded by its chief executive officer (CEO), Anastasia Soare. Soare's daughter Claudia Soare is the president of the company.[1] In 2018, the company was reported to be worth $3 billion and have over $200 million in operating income.[2] BackgroundAnastasia Beverly Hills was founded in 1997 by Anastasia Soare when she opened her flagship salon in Beverly Hills.[3] The company's first product line was released in 2000. The brand has became known for its eyebrow products and for introducing a new brow-shaping service to customers, the "Golden Ratio Eyebrow Shaping Method." The Method aims to finding balance, symmetry, and beauty through the creation of arches that perfectly frame any face shape.[3][4] Since its launch, Anastasia Beverly Hills has grown to sell over 485 products in over 2,000 stores worldwide, including Dillard’s, Macy’s, Nordstrom, Sephora and ULTA. Their products are also sold in over 25 countries.[3][4] ControversyIn July 2017, ABH released the Subculture eyeshadow palette. Online reviewers criticized the poor blendability and excessive fallout of the eyeshadows, leading the company to apologize on social media.[5] CollaborationsABH has collaborated with a few social media beauty influencers to create and promote new products. In 2016, ABH collaborated with "Makeup by Mario" to create a master eyeshadow palette. The palette was announced through Kim Kardashian’s Snapchat account, and Mario named two of the eyeshadows after her. Mario has been Kardashian's make-up artist for many years.[6] In 2017, ABH collaborated with Nicole Guerriero to create a glow kit containing six highlighters. Guerriero and ABH both promoted the product on Instagram.[7] In 2018, ABH collaborated with AmRezy to create an individual highlighter. The highlight/illuminator is sparkly, with a gold finish. It is suitable for all skin types.[8] References1. ^{{cite web |title=Update: Anastasia Beverly Hills About Us Page. |url=https://www.anastasiabeverlyhills.com/about-us.html |website=Anastasia Beverly Hills |publisher=Anastasia Beverly Hills |accessdate=4 March 2019}} 2. ^{{cite web |url=https://www.cnbc.com/2018/05/08/tpg-capital-nears-stake-in-anastasia-beverly-hills.html |title=TPG Capital nears stake in Anastasia Beverly Hills that could value company at $3 billion |author=Hirsch, Lauren |date=8 May 2018 |website=CNBC |publisher=NBCUniversal |access-date=2 March 2019}} 3. ^1 2 {{cite web |url=https://www.anastasiabeverlyhills.com/about-us.html |title=About Anastasia Beverly Hills |author= |date=n.d. |website=Anastasia Beverly Hills |publisher=Anastasia Beverly Hills |access-date=2 March 2019}} 4. ^1 {{cite web |last1=Berg |first1=Madeline |title=America's Newest Beauty Billionaire Built An Empire Targeting Women's Eyebrows. |url=https://www.forbes.com/sites/maddieberg/2018/05/11/americas-newest-beauty-billionaire-built-an-empire-targeting-womens-eyebrows/#568045b060d9 |website=Forbes |publisher=Forbes Magazine |accessdate=12 November 2018}} 5. ^{{cite web |last1=Stiegman |first1=Kelsey |title=Anastasia Beverly Hills Apologizes After Subculture Backlash: ‘We Have the Best Intentions |url=http://www.seventeen.com/beauty/makeup-skincare/a12014627/anastasia-beverly-hills-apologizes-for-subculture-palette/ |website=Seventeen |publisher=Seventeen |accessdate=12 November 2018}} 6. ^{{cite web |last1=Jacques |first1=Renee |title=Update: The Mario Dedivanovic x Anastasia Beverly Hills Master Palette Is Out Tomorrow. |url=http://www.allure.com/story/mario-dedivanovic-anastasia-beverly-hills-eyeshadow-palette?verso=true |website=Allure |publisher=Allure Magazine |accessdate=12 November 2018}} 7. ^{{cite web |last1=Simmons |first1=Shea |title=ABH x Nicole Guerriero Is Coming Soon |url=http://www.bustle.com/p/when-does-the-anastasia-beverly-hills-x-nicole-guerriero-glow-kit-come-out-mark-your-calendars-fans-39296 |website=Bustle |publisher=Bustle |accessdate=12 November 2018}} 8. ^{{cite web |last1=Messina |first1=Victoria |title=Warning: Anastasia Beverly Hills's New Highlighter Is So Effing Shiny, It May Blind You. |url=http://www.popsugar.com/beauty/Anastasia-Beverly-Hills-AmRezy-Highlighter-44536026 |website=POPSUGAR Tech |accessdate=12 November 2018}} External links{{official|https://www.anastasiabeverlyhills.com}} 4 : American brands|American companies established in 2000|Cosmetics companies of the United States|Privately held companies based in California |
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