| 词条 | A. Parasuraman |
| 释义 |
EducationParasuraman got his bachelor's degree in Mechanical Engineering from IIT Madras and MBA in Marketing from Indian Institute of Management Ahmedabad in 1970 and 1972 respectively.[1][2] He then proceeded to the United States where he gained a doctorate in Business Administration from Indiana University in 1975.[1] CareerParasuraman was one of the co-authors of the classic study on Services marketing,[3] which developed the concept of SERVQUAL. The SERVQUAL model has become fundamental in the analysis of marketing in the services sector and one of the highest cited marketing papers ever. He has also been involved in developing the Technology Readiness Index (TRI), which measures the degree of technological adoption in businesses.[4] External links
References1. ^1 2 {{cite web|url=https://www.ama.org/academics/Pages/Marketing-Legends-Parsu-Parasuraman.aspx|website=ama.org|title=Marketing Legends: A. Parsu Parasuraman|accessdate=February 8, 2018}} {{DEFAULTSORT:Parasuraman, A.}}2. ^1 {{cite web|title= A. Parasuraman|url= https://www.bus.miami.edu/thought-leadership/faculty/marketing/parasuraman.html|dead-url=no|access-date= February 8, 2017}} 3. ^{{cite journal|author1= Parasuraman, A.|author2= Valarie Zeithaml|author3= Leonard Berry|year= 1988|title= SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality|journal= Journal of Retailing|volume= 64|issue= 1|pages= 12–40|ref=harv|postscript=.}} 4. ^{{cite web|title= Professor A. Parasuraman|url= https://rockresearch.com/staff/professor-a-parasuraman|dead-url=no|access-date= February 8, 2018}} 10 : Living people|American business theorists|Marketing people|Marketing theorists|Indian Institute of Technology Madras alumni|Indian Institute of Management Ahmedabad alumni|Indiana University alumni|University of Miami faculty|Fellows of the American Marketing Association|Year of birth missing (living people) |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。