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词条 Aravind T. S.
释义

  1. Career

  2. Ph.D

  3. Publications & Books

     Books 

  4. References

  5. External links

{{Infobox person
| name = Dr. Aravind T. S.
| image = Aravind TS.jpg
| caption = Aravind at Cafe Papaya
| native_name =
| native_name_lang =
| birth_name = T S Aravind
| birth_date = {{Birth date and age|1984|5|13|df=yes}}
| birth_place = Thamarakulam, Kollam, Kerala, India
| other_names =
| alma_mater = University of Kerala
| occupation = Academician, Digital marketing trainer
| years_active = 2010–present
| children = Esha Jayam Aravind
| parents = Subhash Chandrababu, Thankamani
| relatives =
| spouse = {{marriage|Deepa|2016}}
|website = {{url|aravindts.com}}
}}

Aravind T. S. Indian academician, speaker and a digital marketing trainer from kerala.[1] He is first Indian who got Ph.D in Social media marketing of movies in Malayalam cinema. His research examines the Influence of Social Media vehicle on Intention to watch movies by the moviegoers.[2] His training in digital marketing includes latest digital certifications and newer marketing techniques.

Career

Aravind started his academic career in 2010 as a trainer in life skill, Out bound training (OBT) and Marketing. He is a good Nero Linguistic Programming (NLP) practitioner and has delivered several talks related to Nero Marketing, creative visualization and reverse innovation at different events conducted at Techno park and other institutions.

Aravind got his LL.B from Government Law College, Thiruvananthapuram in Intellectual Property Rights (IPR) and Taxation Law, later he joined MSN Institute of Management and Technology, Kollam for doing his MBA in Marketing under University of Kerala.[3] In 2012, he started doing his Ph.D on the topic of 'The Usefulness of Social Media on Intention To Watch Malayalam Movies' from Bharathiar University, Coimbatore.

Aravind's research examined how Social media can work fruitfully across social divides, with a particular emphasis on movie segment. He investigated how social media can be utilized in a professional way by the movie production companies and movie marketers.

Ph.D

On 25 September 2018, he got Ph.D in social media marketing of Malayalam movies from Bharathiar University, Coimbatore and he becomes the first person in India to took Ph.D on that topic.[4] He is currently working as an Assistant professor at LEAD College of Management, Palakkad. He had also worked at DCSMAT, Wagamon and TKM Institute, Kollam.

Publications & Books

  • A case study on ‘Behavioral change programmes through social marketing related with public health by lifebuoy soap/hand wash- A strategic perspective, National Conference on Social Marketing Role of Academics, Government, Public Sector and NGO, HLL DDRC, Trivandrum, Management Innovator ISSN 0974-6749 Vol.7 Jan 2014 page no 81. (Journal)
  • An analytical study on the effectiveness of social media advertising to tackle sustainability issue in traditional marketing methods used by political parties -A strategic perspective, TIM research conference on sustainability and management strategy, TIM-CSMS 2015, {{ISBN|9789384743567}} page no.157. (Paper)
  • The Impact of Electronic Word of Mouth (E-WOM) on Social Media for the promotion of New Movies, International journal of sales and marketing management research and development (IJSMMRISSN) (ONLINE): 22498044, ISSN (PRINT):22496939, Impact factor (JCC) (2015):5.7836, Index Copernicus Value (ICV) - (2016): 6.1, NAAS rating: 3.13; VOL - 6, Issue – 2, Edition: APR 2016. (Best Paper Award) (Journal)
  • An Analytical Study on the Effectiveness of eWOM through Social Media as a Prospect Student Recruitment tool for Higher Educational Institutions in Kerala. LEADER Journal ISSN 2348-2753 Vol.3, issue 4, Jan 2016, page no 27. (Journal)
  • A Study on the Influence of Social media on Promoting Indian Movies Development of economies through business process reengineering in Digital Era by RDIS and MSME technology development centre {{ISBN|978-93-85777-61-5}}, page.279-286 (Paper)
  • A Study on the Impact of various factors of eWOM and Visibility on Social Media for promoting Newly Released Movies. Effulgence {{ISSN|0972-8058}}, Vol.14, Issue:2, page no 87. (Journal)
  • An analytical study on the effectiveness of social media as a management tool to tackle uncertainties in recruitment process at self financing higher educational institutions in Kerala-A strategic perspective. Conference-Managing uncertainties of business A socio cultural approach {{ISBN|978-93-5254-125-6}} (paper presented)
  • At the point when Word of Mouth goes online: Evaluating the characteristics and effects of eWOM Communication Innovation and Intellectual Property Management {{ISBN|978-93-85477-03-4}} (Journal)
  • How Social Media can be used as a prospect student recruitment tool for higher educational Institutions in Kerala Conference on Sustainable Business Models for Inclusive Growth held at Kristhu Jyothi College, Changanasheri {{ISBN|978-93-5258-422-2}} (Paper presented)
  • How EWOM can be a student recruitment tool for MBA Institutions through Social Media in Kerala? In Mariayan Journal of professional Management ISSN 2456-9003 (Journal).
  • A study on movie promotion through social media (ewom) among youth in Kerala. Organisational Management PMA ISSN 0975-699X Vol.XXXIV No.3 Oct-Dec 2018. (Journal)

Books

  • A hand book on Business Environment and Entrepreneurship Development. Published by Archers & Elevators Publishing House Pvt.Ltd – {{ISBN|978-93-83241-78-1}}.[5]
  • Marketing Management II text book, published by Thakur Publications Pvt.Ltd. {{ISBN|978-93- 5163-211-5}}.[6]

References

1. ^{{cite news|title=Aravind T S|url=https://www.aravindts.com/about/|accessdate=|work=Aravindts.com|date=}}
2. ^{{cite news|author=News18|title=Aravind Ts got doctorate in social media marketing of Malayalam movies|url=https://www.malayalam.news18.com/news/buzz/aravind-ts-got-doctorate-in-social-media-vehicles-on-intention-to-watch-mlayalam-movies-41791.html|accessdate=10 March 2019|work=News18|date=25 September 2018}}
3. ^{{cite news|title=Aravind at Msnimt|url=https://www.msnimt.org|accessdate=10 March 2019|work=Msnimt|date=}}
4. ^{{cite news|author=MalayalamNews18|title=Aravind Ts got first Ph.D in social media intention to watch Malayalam movies|url=https://www.malayalam.news18.com/news/buzz/aravind-ts-got-doctorate-in-social-media-vehicles-on-intention-to-watch-mlayalam-movies-41791.html|accessdate=10 March 2019|work=MalayalamNews18|date=25 September 2018}}
5. ^{{cite news|title=A hand book on Business Environment by AravindTS|url=https://www.isbn.gov.in/Recently_Published_Books.aspx|accessdate=17 March 2019|work=Isbn|date=}}
6. ^{{cite news|title=Marketing Management II text book by Aravind TS|url=https://tppl.org.in/index.php?id_product=2586&controller=product|accessdate=18 March 2019|work=Tppl.org|date=}}

External links

  • Official website
  • {{facebook|Dr.AravindTS}}
  • {{YouTube|u=aravindcanon|{{PAGENAMEBASE}}|suffix='}}

4 : Living people|Indian academics|People from Kollam|1984 births

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