| 词条 | Ariel Hyatt |
| 释义 |
| name = Ariel Hyatt | image = | imagesize = | caption = | pseudonym = | birth_date = | birth_place = | occupation = Writer and digital marketer | nationality = American | period = | notableworks = | education = Clark University | spouse = | children = | awards = | website = {{url|CyberPRMusic.com}} }}Ariel Hyatt (born in Pittsfield, Massachusetts) is an American digital marketer, writer, and teacher who develops independent musicians. She is the author of Music Success in 9 Weeks (2009), Cyber PR For Musicians (2013), the crowdfunded Crowdstart (2016), among other books. She is the owner of Cyber PR,[1] a New York-based public relations firm.[2] Background and educationShe is the daughter of entrepreneur Carole Hyatt and television producer Gordon Hyatt; the former wrote The Women's Selling Game: How to Sell Yourself and Anything Else, which was a New York Times bestseller.[3] Ariel grew up in New York City attending clubs like CBGBs but also The Limelight and The Tunnel. She has said of her upbringing, "I think sitting at the dinner table was the beginning of my education, just having this amazingly dynamic mother who was creating things when women weren't really yet in the work force." Hyatt attended Clark University in Worcester, Massachusetts, where she studied theater,[3] and sang in the Clark Bars an a cappella group, graduating in 1993.[4][5] Early careerAfter college she worked at New York City's WNEW-FM, a record store, a music public relations firm, and a record label, What Are Records?. She moved with the latter, to Boulder, Colorado, was hired full-time[3] then assisted a concert promoter and managed a local funk band, Lord of Word, and handled their publicity.[3] When that band experienced success, Hyatt picked up more work.[4] She was then employed by the city's Fox Theatre, which had music nightly,[10] and has said it was her best job.[11] CareerHyatt founded Ariel Publicity[6] which she ran from her Boulder apartment. Three years into the company, she had a roster of 22 bands from across the United States.[7] She was called by Denver Live "one of the most respected and sought after artist relations representatives" in the state[3] and quoted by the alternative weekly Westword, in assessing the music scene in Colorado's capital. She told the latter, "I've come to realize that Denver is a very unique market. Things that are very, very popular in Denver don't necessarily translate once you're out of Denver.... It's the same thing for national acts. I've seen shows that have sold out nationwide take a bath in Denver. Colorado audiences don't care what's hot or in or trendy. They just want to have a good time." She also noted that bands in the north-central city held a geographic disadvantage for touring compared to music groups from cities on the East Coast which were located within more tolerable driving distances of each other.[6] She opened Ariel Publicity's office in New York City in 2000,[6] before moving there permanently. The company went completely digital in January 2007.[8] Her clients included the Toasters (whose shows she used to attend avidly as a teen), Cherry Poppin' Daddies, and George Clinton. She credits her time at What Are Records? for allowing her to "really [watch] what everyone in every department did." At this small scale, the employees also all knew every aspect of the business and their positions were interchangeable.[4] In 2012 Hyatt started to represent authors, apps, and thought leaders.[11] Hyatt wrote her first book, Music Success in 9 Weeks, in 2008.[11] Now in its third edition, it helps artists at all stages of their careers navigate social media sites like Facebook, YouTube, and Twitter, teaching them how to be profitable. Hoopla Digital has written "her tactics have actualized exponential success for her most proactive readers by giving them a solid business strategy."[21] There were further online accolades for the book.[9][10] Her second book, Cyber PR for Musicians: Tools, Tricks, & Tactics for Building Your Social Media House, published in 2012 was called by MEIEA Journal "the most complete book of its kind" and described Hyatt as "a renowned New York publicist who has leaped into the internet as a promotional tool with alacrity and resolve."[24] In 2013, she crowdfunded to produce her next two books, aiming for $50,000 and receiving $61,000.[11] A resulting 2016 book, Crowdstart which used her experiences, was called by TuneCore's Kevin Cornell as "a must-have" for independent musicians looking to grow those skills and recommended as a holiday gift idea by Bobby Owsinski.[26][12] In 2018 she was interviewed by Sallie Krawcheck on the Ellevate podcast about personal branding.[11] Hyatt has spoken about marketing and social media on the Internet at such conferences as the New Music Seminar,[13][14] SXSW,[15][16] CMJ, Vivid Sydney,[17][18] Hubspot Ignite, Campus Party London, The 140 Conference, You Are in Control (Reykjavik),[11][19] and MIDEM.[20] She has toured Australia, teaching artists across the continent her day-long marketing master class.[21] She has over 90,000 followers on Twitter.[22] LegacyIn 2011, Middle Tennessee State University started offering a Cyber PR Class based on Hyatt's principles. The university is recognized by Rolling Stone as having "one of the preeminent music business programs in the country,"[23] Books
References1. ^{{cite news|url=https://www.entrepreneur.com/article/313623|title=If You Want to Be a Successful Entrepreneur, Get Comfortable With Your Vulnerability|publisher=Entrepreneur.com|access-date=February 8, 2019|last=Wallace|first=Kristy}} 2. ^{{cite web|url=https://cyberprmusic.com/clients-and-case-studies/|title=Clients and Case Studies|publisher=CyberPRmusic.com}} 3. ^1 2 Turner, Kai, "You Can Take The Girl Out of New York, But You Can't Take New York Out of the Girl," Denver Live 4. ^1 2 Rogovoy, Seth, "This Rock Girl Gets Bands Covered," Berkshire Eagle, March 20, 2003 5. ^{{cite web|url=http://web.clarku.edu/students/clarkbars/about.html|title=The Clark Bars: About|website=web.clarku.edu}} 6. ^1 2 {{cite news|url=http://www.westword.com/music/breaking-up-is-easy-to-do-5058613|title=Breaking Up Is Easy to Do|last=Roberts|first=Michael|publisher=Westword|date=April 30, 1998}} 7. ^1 2 Sheeler, Jim, "Dancing in the Trenches," Boulder Planet 8. ^{{cite news|url=https://www.ascap.com/music-career/articles-advice/industryNotes/200812.aspx|publisher=ascap.com|date=December 2008|title=Delegating The Heavy Lifting: A Musicians Guide for Getting Help & Support}} 9. ^{{cite news|url=https://www.ascap.com/eventsawards/events/expo/news/2010/04/9-weeks-to-songwriting-success-ariel-hyatt-says-yes|title=9 Weeks to Songwriting Success? Ariel Hyatt Says "Yes!"|date=April 24, 2010|publisher=ascap.com}} 10. ^{{cite news|url=http://www.agendared.com/music-success-in-nine-weeks|title=Music Success in Nine Weeks|date=October 11, 2010|publisher=AgendaRed.com}} 11. ^1 {{cite web|url=https://www.ellevatenetwork.com/articles/8863-your-personal-brand-with-ariel-hyatt|title=Your Personal Brand, with Ariel Hyatt|website=www.ellevatenetwork.com}} 12. ^{{cite web|url=https://music3point0.com/2016/12/19/6-music-business-gift-ideas/|title=Music 3.0 Music Industry Blog|publisher=}} 13. ^{{cite news|url=https://www.chicagoreader.com/chicago/new-music-seminar/Event?oid=1209477|title=Best of Chicago: New Music Seminar|publisher=Chicago Reader}} 14. ^{{cite news|url=http://www.berkleegroove.com/2012/07/17/the-best-of-the-best-top-insight-from-the-2012-new-music-seminar/|title=The Best of the Best: Top Insight from the 2012 New Music Seminar|publisher=The Berklee Groove|last1=Mill|first1=Kayleigh|last2=Occincho|first2=Lisa|date=July 17, 2012}} 15. ^{{cite news|url=https://soundcloud.com/abovethenoise/59-atn-interview-with-ariel-hyatt-author-of-crowdstart|title= #59 ATN Interview with Ariel Hyatt Author of Crowdstart|publisher=Above the Noise: Music Industry Podcast with Aaron Bethune (Soundcloud)|last=Bethune|first=Aaron|date=March 2018}} 16. ^{{cite news|url=https://www.wired.com/2009/03/sxsw-bands-spli/|title=SXSW: Social Networking Rocks — But Only for Some Bands|last=Van Buskirk|first=Eliot|date=March 21, 2009|work=Wired}} 17. ^{{cite web|url=http://www.theaureview.com/sydney/vivid-music-song-summit-conference-sydney-convention-centre-19-21-06-10|title=Vivid Music: Song Summit - Sydney Convention Centre (19 - 21.06.10)|website=the AU review}} 18. ^{{cite news|url=http://www.musicnsw.com/2013/05/three-wise-monkeys/#more-7447|title=Three Wise Monkeys|date=May 14, 2013|publisher=Music NSW}} 19. ^1 2 {{cite news|url=https://www.hoopladigital.com/title/11729939|publisher= Hoopla Digital|title=Music Success in Nine Weeks 2012}} 20. ^{{cite web|url=https://www.youtube.com/watch?v=npso-0OCdw8|title=Interview with Ariel Publicity's Ariel Hyatt: Helping Artists Leverage Social Media|publisher=MIDEM (YouTube)|date=January 22, 2011}} 21. ^{{cite web|url=https://arts.sa.gov.au/articles/fuse-presents-brings-industry-opportunities-to-sa-musos|title=Fuse Presents Brings Industry Opportunities to SA Musos - Arts South Australia|website=arts.sa.gov.au}} 22. ^{{cite web|url=https://twitter.com/cyberpr|title=CyberPR|publisher=Twitter}}{{Primary source inline|date=February 2019}} 23. ^1 2 3 4 {{cite news|url=http://www.thewimn.com/front-and-center-music-publicist-and-social-media-strategist-ariel-hyatt/|last=France|first=Pauline|publisher=thewimn.com|title=Front and Center: Music Publicist and Social Media Strategist Ariel Hyatt|date=July 29, 2013}} 24. ^1 {{cite news|url=https://www.questia.com/library/journal/1P3-3287084871/cyber-pr-for-musicians-tools-tricks-tactics-for|title=Cyber PR for Musicians: Tools, Tricks & Tactics for Building Your Social Media House|publisher=MEIEA Journal (via Questia)|date=January 1, 2013|volume=13.1}} 25. ^1 {{cite news|url=https://www.tunecore.com/blog/2016/10/interview-ariel-hyatt-discusses-new-book-offers-crowdfunding-insight.html|title=Interview: Ariel Hyatt Discusses New Book & Offers Crowdfunding Insight|last=Cornell|first=Kevin|publisher=TuneCore|date=October 19, 2016}} 26. ^{{cite news|url=http://musicbiz101wp.com/cyber-prs-ariel-hyatt-weeks-radio-show-guest/|title=Cyber PR's Ariel Hyatt: This Week’s Radio Show Guest|date=November 7, 2017|publisher=musicbiz101wp.com}} 27. ^1 {{cite web|url=https://cyberprmusic.com/books/|title=Books by Ariel Hyatt|publisher=CyberPRmusic.com}} 28. ^{{cite web|url=https://diymusician.cdbaby.com/music-promotion/4-essential-components-effective-music-press-kit/|title=The 4 Essential Components of an Effective Music Press Kit|publisher=diymusician.cdbaby.com|date=April 19, 2017}} 29. ^{{cite news|url=http://www.hypebot.com/hypebot/2011/04/free-book-giveaway-ariels-new-book-musicians-roadmap-to-facebook-and-twitter.html|last=Bylin|first=Kyle|title=Free Book Giveaway – Ariel's New Book: Musician’s Roadmap To Facebook And Twitter|date=April 6, 2011|publisher=Hypebot.com}} 30. ^{{cite web|url=https://cyberprmusic.com/book/cyberpr-teachers-guide/|title=Cyber PR Music Industry Educators: Music industry professors team with social media strategist Ariel Hyatt for new book Teacher’s Guide to Cyber PR® For Musicians|publisher=CyberPR.com}} 31. ^1 {{cite news|url=http://www.thembj.org/2015/10/cyber-pr-for-musicians-with-ariel-hyatt/|title=Cyber PR For Musicians with Ariel Hyatt: Interviews|last1=Lee|first1=Corliss|last2=Ritchie|first2=Spencer|date=October 2015|publisher=Berklee College of Music Music Business Journal}} External links
7 : Clark University alumni|Living people|People from New York City|People from Pittsfield, Massachusetts|Music industry executives|People from Boulder, Colorado|Year of birth missing (living people) |
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