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词条 Baker Ahmad Alserhan
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  1. References

{{Orphan|date=October 2018}}Baker Ahmad Alserhan is the author of The Principles of Islamic Marketing [1][2][3] He is the president of the International Islamic Marketing Association (IIMA)[4] and the Chairman of the Global Islamic Marketing Conference (GIMAC).[5]

Alserhan founded four academic journals,[6] two of them with Emerald and ‘Inderscience’. He is an active researcher, public speaker, and consultant. His research interests include Islamic marketing and branding, Islamic hospitality, Islamic lifestyles, and Islamic business studies. Alserhan is an associate professor in marketing at Qatar University.[7]

References

1. ^{{Cite web|url=https://www.mrs.org.uk/ijmr_article/article/98379|title=Book Review: The Principles of Islamic Marketing, by Baker Ahmad Alserhan {{!}} Market Research Society|last=Limited|first=AMA DataSet|website=www.mrs.org.uk|access-date=2016-04-14}}
2. ^{{Cite web|url=http://islamicmarketing.org/authors/baker-ahmad-alserhan/|title=Baker Ahmad Alserhan - Islamic Marketing|website=Islamic Marketing|language=en-US|access-date=2016-04-14}}
3. ^{{Cite journal|date=2013-09-20|title=The Principles of Islamic Marketing|url=http://www.emeraldinsight.com/doi/abs/10.1108/EJM-06-2012-0356|journal=European Journal of Marketing|volume=47|issue=10|pages=1774–1776|doi=10.1108/EJM-06-2012-0356|issn=0309-0566}}
4. ^{{Cite web|url=http://www.iimassociation.com/executive-council.php|title=Executive Council|website=www.iimassociation.com|access-date=2016-04-14}}
5. ^{{Cite web|url=http://www.gimac.org/index.php|title=Global Islamic Marketing Conference|website=www.gimac.org|access-date=2016-04-14}}
6. ^{{Cite web|url=http://www.inderscience.com/jhome.php?jcode=ijimb|title=International Journal of Islamic Marketing and Branding (IJIMB) - Inderscience Publishers|website=www.inderscience.com|access-date=2016-04-14}}
7. ^{{Cite web|url=http://www.qu.edu.qa/business/about_us/staff/academic_staff.php|title=Academic Staff|website=www.qu.edu.qa|access-date=2016-04-14}}
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5 : Qatar University faculty|Year of birth missing (living people)|Living people|Place of birth missing (living people)|Qatari writers

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