| 词条 | Barbara Bradley Baekgaard |
| 释义 |
Barbara Bradley Baekgaard (born 1939) is the co-founder, designer, and Chief Creative Officer of Vera Bradley, and the driving force behind the Vera Bradley Foundation for Breast Cancer. Baekgaard lives in Indiana and New York City. In 2016, she was ranked 54th in the Forbes America's Self-Made Women. She was married right after college and had four children in five years. Because of her husband’s job, the family moved often. She never had the chance to pursue her passion for entrepreneurship before her 40s. In 1982, Baekgaard and Patricia Miller were catching a flight home in Atlanta. They quickly noticed how similar women's travel bags looked. They wished they had bags to match their own fun and colorful style. They each borrowed $250 and started making handbags out of high-quality cotton in Baekgaard's basement in Fort Wayne, Indiana. Their business became Vera Bradley. For Baekgaard, starting a new life in her 40s turned into a billion-dollar company. At the time, the bags seemed like they wouldn’t amount to much more than a hobby. After all, Baekgaard hadn’t been in the workforce before. To learn about accounting and other financial aspects of running a business, she and Miller went to SCORE, a nonprofit that provides free business mentoring services to small-business owners. Thanks to that formation, Baekgaard, and Miller would officially launch a handbag and luggage company, naming it after Baekgaard's mother, Vera Bradley. When she started, Baekgaard was in her early 40s and a stay-at-home mom in Fort Wayne, Indiana, The women eventually hired about 30 sewing experts to craft the bags and then bring them to Baekgaard's home so her friends and family could sell them. References
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