| 词条 | Brand Breakout |
| 释义 |
| name = Brand Breakout: How Emerging Market Brands Will Go Global | image = brandbreakout.jpg | caption = | author = Nirmalya Kumar and Jan-Benedict Steenkamp | title_orig = | translator = | illustrator = | cover_artist = | country = | language = English | series = | subject = branding | genre = business | publisher = Palgrave Macmillan | pub_date = 2013 | english_pub_date = | media_type = | pages = | isbn = 978-1137467591 | oclc = | dewey = | congress = | preceded_by = | followed_by = }}Brand Breakout: How Emerging Market Brands Will Go Global is a book by Nirmalya Kumar and Jan-Benedict Steenkamp. This book looks at what emerging market brands need to do to succeed in global markets.[1] It has been rated as one of the best business books of 2013.[2] See also
References1. ^{{cite web|url=https://www.economist.com/news/business/21579791-western-brands-are-coming-under-siege-developing-country-ones-emerging-brand-battle |title=The emerging brand battle | The Economist |publisher=economist.com |accessdate=2014-10-29}} 2. ^{{cite web|url=http://www.strategy-business.com/article/00223c?gko=ec771 |title=Best Business Books 2013: Globalization | Strategy+Business |publisher=strategy-business.com |accessdate=2014-10-29}} External links
3 : Business books|Marketing books|2013 books |
| 随便看 |
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