| 词条 | Brands of Desire (BoD) |
| 释义 |
| name = Brands of Desire | logo = Brands of Desire (BoD) logo.png | logo_size = 200px | type = Independent | founder = Saurabh Uboweja | foundation = {{start date and age|2008}} | location = New Delhi | area_served = Worldwide | key_people = Ravi Uboweja (Chairman) Saurabh Uboweja (CEO) | industry = Management Consulting | products = Management Consulting Services | revenue = | operating_income = | net_income = | num_employees = | parent = | owner = | subsid = | homepage = {{url|www.brandsofdesire.com}} }}Brands of Desire (BoD) ({{pronunciation|Brands_of_Desire_(BoD).ogg}}) is a management consulting firm[1] (formerly a strategy led brand consultancy) focused on building brands.[2] Founded in 2008 by Saurabh Uboweja,[3] it has its principal offices in New Delhi (HQ) and Mumbai, and a growing presence at multiple locations across India. The firm will be setting up a new office in Cyber City, Gurgaon by mid of August 2018.[4] On 12 July 2018, BoD announced its new positioning as "a management consulting firm marking their rapidly transforming role in client engagements".[2] Previously providing brand creation and re-branding solutions, it now offers three main lines of services to its clients - strategy consulting, implementation management and execution services - marking an expansion of its core offerings.[4] In order to strengthen its execution services, the firm plans to invest in digital technologies such as data analytics, automation, and artificial intelligence.[2] It is also setting up an "in-house research & knowledge desk" which will publish reports that will guide the industry and help its own consulting teams in suggesting credible recommendations.[5] BoD has worked with "Founders, CXOs and Business Heads" covering sectors such as healthcare, hospitality, software, telecommunication, technology, travel, financial services, manufacturing, retail, logistics, real estate, fashion, luxury, e-commerce, education and not for profit., including "Indian and international organizations such as Tata Group, Nokia, Walmart, ICICI Bank, Rivigo Logistics, ReNew Power and Medtronic."[2][3] In 2016, the firm entered the online education industry, and launched Branding Institute (BI) with 10 international branding experts on board.[6] Awards
References1. ^{{Cite news|url=https://www.livemint.com/Companies/7IPXJ9qRhni7LGA3zWIfvM/Paytm-to-focus-on-films-entertainment-to-boost-ticketing-bu.html|title=Paytm to focus on films, entertainment to boost ticketing business|last=|first=|date=16 Jul 2018|work=Livemint|access-date=19 Jul 2018}} 2. ^1 2 3 {{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/advertising/brands-of-desire-reorients-itself-as-a-management-consulting-firm-focused-on-building-brands/64958554|title=Brands of Desire reorients itself as a management consulting firm focused on building brands|last=|first=|date=12 Jul 2018|website=Brand Equity|archive-url=|archive-date=|dead-url=|access-date=12 Jul 2018}} 3. ^1 {{Cite news|url=http://economictimes.indiatimes.com/small-biz/startups/brand-for-the-buck-how-saurabh-ubowejas-brands-of-desire-helps-companies-build-brand-value/articleshow/45773876.cms|title=Brand for the buck: How Saurabh Uboweja's Brands of Desire helps companies build brand value|last=|first=|date=6 Jan 2015|work=|access-date=16 August 2016|newspaper=The Economic Times|via=}} 4. ^1 {{Cite web|url=http://www.adageindia.in/marketing/brands-of-desire-unveils-new-positioning-as-management-consulting-firm-focused-on-building-brands/articleshow/64949950.cms|title=Brands of Desire Unveils New Positioning as Management Consulting Firm Focused on Building Brands|last=|first=|date=12 Jul 2018|website=AdAge India|archive-url=|archive-date=|dead-url=|access-date=13 Jul 2018}} 5. ^{{Cite news|url=https://www.exchange4media.com/marketing/branding-is-not-a-marketing-problem-it-is-a-business-problem-ceo-brands-of-desire_91044.html|title=Branding Is Not A Marketing Problem; It Is A Business Problem: CEO, Brands Of Desire|last=|first=|date=18 Jul 2018|work=Exchange4media.com|access-date=19 Jul 2018}} 6. ^{{Cite news|url=http://economictimes.indiatimes.com/small-biz/marketing-branding/branding/brands-of-desire-to-launch-branding-institute-with-10-international-experts/articleshow/53002628.cms|title=Brands of Desire to launch Branding Institute with 10 international experts|last=|first=|date=1 July 2016|work=|access-date=16 August 2016|newspaper=The Economic Times|via=}} 7. ^{{Cite web|url=http://www.adageindia.in/advertising/creativeland-asia-bags-creative-mandate-for-excitel-broadband/articleshow/65008652.cms|title=Creativeland Asia Bags Creative Mandate for Excitel Broadband|last=|first=|date=17 July 2018|website=AdAge India|archive-url=|archive-date=|dead-url=|access-date=8 December 2018}} 8. ^{{Cite web|url=http://www.transformmagazine.net/articles/2018/winners-of-transform-awards-asia-pacific-celebrated-in-hong-kong/|title=Winners of Transform Awards Asia-Pacific celebrated in Hong Kong|last=|first=|date=20 Nov 2018|website=Transform Magazine|archive-url=|archive-date=|dead-url=|access-date=8 December 2018}} 9. ^{{Cite web|url=http://bestbrandawards.com/winners|title=Gold Medals 2018|last=|first=|date=c. 2018|website=The Best Brand Awards|archive-url=|archive-date=|dead-url=|access-date=1 May 2018}} 10. ^{{Cite news|url=http://www.afaqs.com/news/company_briefs/index.html?id=57473_HIRA+Group+and+Brands+of+Desire+win+BRONZE+at+2014+Transform+Awards+Europe|title=HIRA Group and Brands of Desire win BRONZE at 2014 Transform Awards Europe|last=|first=|date=9 Apr 2014|work=|publisher=afaqs|access-date=16 August 2016|via=}} 11. ^{{Cite news|title=TPDDL wins 'Highly Commended Award for rebranding at Transform Europe - 2014|last=|first=|date=9 Apr 2014|work=|publisher=Hindustan Times|via=}} External links
8 : Companies based in New Delhi|Companies established in 2008|Indian companies established in 2008|Consulting firms established in 2008|Branding companies|Management consulting firms|International management consulting firms|Management consulting firms of India |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。