| 词条 | Bruce Judson |
| 释义 |
| name = Bruce Judson | birth_place = New York City | death_date = | death_place = | known_for = | occupation = Author, Public Policy Analyst | religion = | spouse = Nancy Judson | children = 2 }} Bruce Judson (born 1958 in New York City) is an American author and public policy analyst. EducationJudson attended Dartmouth College and received a bachelor's degree in Policy Studies in 1980, where he met the environmentalist Donella Meadows.[1]{{Better source|reason=source is Judson's own self-promotional anecdote|date=October 2017}} In 1984, he received a Juris Doctor from the Yale Law School and a MBA from the Yale School of Management.[2] At the Yale Law School, he was the co-founder and Editor-in-Chief of the Yale Journal on Regulation[3] and was a Senior Editor of the Yale Law Journal in 1984.[4] CareerJudson started his career as a consultant and founding member of the New York office of the Boston Consulting Group.[5] In 1989, Time Inc. Magazines appointed him as the their first corporate Director of Marketing.[6] After the merger of Time Inc. and Warner Communications led to the creation of Time Warner Inc., Judson’s corporate marketing department served as the focal point for Time Warner’s initiative to provide advertisers with advertising programs.[7] With the creation of Time Inc. New Media, Judson was appointed General Manager, where he was one of the co-founders[8] of the Pathfinder (website). Walter Isaacson, then President of Time Inc. New Media, credits Judson with inventing the concept of the Web banner ad,[9] which established the standardized system that enabled the rapid growth of Internet advertising.[10] In 1996, Judson's first book NetMarketing was published.[11] He was named by Advertising Age as one of the nation’s "Cybermarketing Leaders."[6] Judson’s activities at Time Inc. New Media are described in Michael Wolff’s book, Burn Rate.[8] Judson left Time Inc. in 1997.[12] He became a Faculty Fellow at the Yale School of Management,[2] and by 2007 was a Senior Faculty Fellow.[13] Yale School of Management announced that he would run a management "clinic" [13] offering free consulting to small businesses.[14] He taught on the Yale Publishing Course[15] and as the first entrepreneur-in-residence at the Yale Entrepreneurial Institute.[16] In 1999, Scribner published, HyperWars[17] which Judson co-authored. The book asserted that significant changes in corporate strategies would be required for success in the coming Internet era. In 2004, HarperBusiness published Judson’s book, Go it Alone![18] which argued that the combination of software-as-a-service, automation, and outsourcing, enabled by the Internet would fundamentally alter the nature of entrepreneurship and small business success. In the book, Judson also asserted that as a result of automated leverage created by the Internet, small groups of people or individuals, working on their own, would be able to build high revenue businesses. The book was recognized by Library Journal as one of the best business books[18] published in the year of its release, while Judson’s ideas on the future of entrepreneurship was the subject of interviews in The Wall Street Journal[19] and Entrepreneur magazine.[20] Judson partnered with HarperBusiness to test the value of making the full text of Go It Alone! available free online, with advertising support. This first-of-its-kind effort in book publishing[21] was featured in a US News and World Report cover story.[22] In 2012, Entrepreneur magazine dedicated a feature story to the book, and its continuing popularity, at a time when the "half-life of business books" is short,[23] while the website LifeHack recommended the book, twelve years after its initial publication, in a May 2016 article.[24] Judson was also active in developing independent businesses,[25] including Web-Clipping (co-founder),[26] (an early online news clipping service for businesses), the business broadband marketplace Speed Anywhere,[27] and a mobile web site development firm.[28] Judson's book, It Could Happen Here,[29] was published in 2009 by HarperCollins. The book argued that growing and extreme economic inequality in the United States was a societal danger. Judson worked with historical and social science research to construct a model which indicated that highly unequal societies are characterized by political polarization, anger, lack of trust, political paralysis, a collapsing middle class and potentially political instability.[30] The book appeared two years before Occupy Wall Street led economic inequality to be considered a mainstream political issue, and at the time the significance of growing economic inequality was often disregarded or seen as unlikely to continue.[31] Judson was subsequently appointed a Braintruster at the Roosevelt Institute, where he launched a column titled Restoring Capitalism[30] for the Institute’s website. Articles from the column were syndicated in online media including The Business Insider[32] and The Huffington Post.[33] As of December 2015, Judson was a Senior Adviser to Tern Plc.[34] In 2017, Judson started a firm called Telehealthworks to provide consulting services to employers looking to incorporate telehealth into their employee benefit plans.[35] Publications
References1. ^{{cite web|last=Judson|first=Bruce|title=Robert Bork: Great Teachers Transcend Ideology|work=The Huffington Post|date=January 17, 2013|url=http://www.huffingtonpost.com/bruce-judson/a-weaker-democracy_b_2054419.html}} {{Authority control}}{{DEFAULTSORT:Judson, Bruce}}2. ^1 {{cite web|publisher=Yale School of Management|title=Bestselling Author Bruce Judson '84 Writes New Book, Go it Alone!|url=http://som.yale.edu/news/news/bestselling-author-bruce-judson-84-writes-new-book-go-it-alone}} 3. ^{{cite web|last=Judson|first=Bruce|title=Remarks at the Twenty-Fifth Anniversary of the Yale Journal on Regulation|journal=25 Yale J. on Reg. 331|date=2008|url=http://heinonline.org/HOL/LandingPage?handle=hein.journals/yjor25&div=21&id=&page=}} 4. ^{{cite web|title=Yale Law School, Faculty Scholarship Series|journal= 93 Yale L.J. 1091 1983-1984 (page 21 of PDF)|url=http://digitalcommons.law.yale.edu/cgi/viewcontent.cgi?article=2206&context=fss_papers}} 5. ^{{cite web|url=https://www.nytimes.com/1988/03/07/style/nancy-dolgin-wed-to-bruce-d-judson.html|title=Nancy Dolgin Wed to Bruce D. Judson|date=March 7, 1988|work=The New York Times}} 6. ^1 {{cite web|title=Ad Age's Cybermarketing Leaders, Bruce Judson|url=http://adage.com/article/news/ad-age-s-cybermarketing-leaders/85766/|date=September 18, 1995|accessdate=December 4, 2015|last=Waltner|first=Charles|work=Advertising Age}} 7. ^[https://web.archive.org/web/20160304205050/http://connection.ebscohost.com/c/articles/10551088/multimedia-multi-mania multi-media advertising programs] 8. ^1 {{cite web|title=The Wild and Woolly Tale of a Net Startup|work=Business Week|date=August 3, 1998|url=http://www.businessweek.com/1998/31/b3589034.htm|last=Cortese|first=Amy|accessdate=December 4, 2015}} 9. ^{{cite web|last1=Huey|first1=John|last2=Nisenholtz|first2=Martin|last3=Sagan|first3=Paul|title=Riptide: What Really Happened to the News Business: An oral history of the epic collision between journalism and digital technology, 1980 to the present|work=Joan Shorenstein Center on the Press, Politics and Public Policy, Discussion Paper Series|date=September 2013|pages=33–34|publisher=John F. Kennedy School of Government, Harvard University|quote=Walter Isaacson, "But I remember vividly the day in mid-1994 or so when Bruce Judson (who worked on the business side of Pathfinder) came up with the concept of a banner ad"|url=http://shorensteincenter.org/wp-content/uploads/2013/09/d81_riptide.pdf}} 10. ^{{cite web|url=https://www.wnyc.org/radio/#/ondemand/31985|title=WNYC Interview with Walter Isaacson|page=16;25 to 18:50 minutes in playback}} 11. ^{{cite web|title=Book Excerpt: Building Profits On The Internet Case Studies, Interaction, Clarity of Message Are Key|work=Advertising Age|date=September 9, 1996|url=http://adage.com/article/news/book-excerpt-building-profits-internet-case-studies-interaction-clarity-message-key/77276/}} 12. ^{{cite web|title=Head of New-Media Unit At Time Inc. Steps Down|work=The Wall Street Journal|date=April 14, 1997|url=https://www.wsj.com/articles/SB860974370183755000}} 13. ^1 {{cite press release|url=http://som.yale.edu/news/news/yale-som-seeks-local-organizations-receive-consulting-assistance-through-new-management|title=Yale SOM Seeks Local Organizations to Receive Consulting Assistance Through New Management Clinic|publisher=Yale School of Management}} 14. ^{{cite web|title=Yale School of Management offers free business consulting|publisher=USAToday.com|date=August 2, 2007|url=http://usatoday30.usatoday.com/money/smallbusiness/2007-08-02-yale-consulting_N.htm}} 15. ^{{cite web|url=http://www.independentpublisher.com/article.php?page=1470|title=YPC for Small Presses: Kamehameha Publishing "Two Heads are Better Than One"|first=Jillian|last=Bergsma|publisher=Independent Publisher}} 16. ^{{cite web|url=http://yei.yale.edu/pointcounterpoint-go-it-aloneit-takes-village |title=Point/Counterpoint: Go It Alone/It Takes A Village |first=Avery |last=Faller |date=June 13, 2011 |accessdate=December 4, 2015 |deadurl=yes |archiveurl=https://web.archive.org/web/20151208162551/http://yei.yale.edu/pointcounterpoint-go-it-aloneit-takes-village |archivedate=December 8, 2015 |df= }} 17. ^{{cite web|url=http://www.publishersweekly.com/978-0-684-85564-6|title=Hyperwars: 11 Strategies for Survival and Profit in the Era of Online Business|first=Bruce|last=Judson}} 18. ^1 {{cite web|url=https://www.amazon.com/dp/0060731133|title=Go It Alone!: The Secret to Building a Successful Business on Your Own|publisher=Amazon.com}} 19. ^{{cite web|title=Avoid The Pitfalls, An entrepreneur talks about how you know whether you have what it takes|work=The Wall Street Journal|date=May 9, 2005|url=https://www.wsj.com/ad/article/lf/SB111530470369525791.html|first=Amy|last=Chozick|accessdate=December 4, 2015}} 20. ^{{cite web|url=http://www.entrepreneur.com/article/205008|title=Employees. Who Needs 'Em? Should you outsource everything?|first=Jennifer|last=Wang|work=Entrepreneur|date=February 15, 2010|accessdate=December 4, 2015}} 21. ^{{cite web|title=HarperCollins Publishes Entire Book on the Web Tests Advertising Business Model; Go It Alone! To Appear Online With Contextual Ads|work=Business Wire|date=February 6, 2006|url=http://www.businesswire.com/news/home/20060206005633/en/HarperCollins-Publishes-Entire-Book-Web-Tests-Advertising#.VhQidflViko}} 22. ^{{cite web|publisher=Yale School of Management|title=Bruce Judson’s Go It Alone! Featured in U.S. News|date=March 16, 2006|url=http://som.yale.edu/news/news/bruce-judson%E2%80%99s-go-it-alone-featured-us-news}} 23. ^{{cite web|title=A Roadmap to Self-Reliance for Solopreneurs|work=Entrepreneur|date=March 27, 2012|url=http://www.entrepreneur.com/article/223143|first=Jason|last=Daley|accessdate=December 4, 2015}} 24. ^{{cite web|last=Peterson|first=Sarah|title=21 Inspiring Books That Will Make You Want to Quit Your Job|date=May 13, 2015|work=Lifehack.com|url=http://www.lifehack.org/articles/work/21-inspiring-books-that-will-make-you-want-quit-your-job.html}} 25. ^{{cite web|title=Appearances Are Deceiving|work=The Wall Street Journal|date=September 19, 2005|url=https://www.wsj.com/articles/SB112671774935240620}} 26. ^{{cite web|title=Start-Up Finds Quick Success In Tracking Business 'Buzz': All Research's Webclipping Service Breaks The Rules|work=Advertising Age|date=April 12, 1999|url=http://adage.com/article/news/start-finds-quick-success-tracking-business-buzz-research-s-webclipping-service-breaks-rules/62822/}} 27. ^{{cite web|title=The Need for Speed|work=BtoB|date=March 29, 2001|url=http://adage.com/article/btob/speed/251651/}} 28. ^{{cite web|title=Mobile commencement site helps Yale handle train crash|work=University Business magazine|date=July 2013}} 29. ^{{cite web|url=https://www.amazon.com/dp/0061689106|title=It Could Happen Here|publisher=Amazon.com}} 30. ^1 {{cite web|last=Covert|first=Bryce|title=Bruce Judson on the Societal Dangers of Income Inequality|url=http://rooseveltinstitute.org/bruce-judson-societal-dangers-income-inequality/|publisher=Roosevelt Institute|accessdate=December 4, 2015}} 31. ^{{cite web|last=Fox|first=Justin|title=Income inequality will keep getting worse until we do something about it|work=Time.com|date=September 15, 2009|quote=Bruce Judson doesn’t buy the argument, made on the front page of the WSJ last week, that “the deepest downturn in the U.S. economy since the Great Depression may finally shrink the gap between the very best-off Americans and everyone else.”|url=http://business.time.com/2009/09/15/income-inequality-will-keep-getting-worse-until-we-do-something-about-it/}} 32. ^{{cite web|url=http://www.businessinsider.com/irestoring-capitalismi-why-atlas-shrugged-2011-11|title=Providing The Highest Rewards To The Financial Sector Is Not Capitalism|first=Bruce|last=Judson|date=November 18, 2011|accessdate=December 4, 2015|work=Business Insider}} 33. ^{{cite web|url=http://www.huffingtonpost.com/bruce-judson/restoring-capitalism-the-_b_1024071.html|title=BRUCE JUDSON: Providing The Highest Rewards To The Financial Sector Is Not Capitalism|first=Bruce|last=Judson|work=Huffington Post|date=October 21, 2011|accessdate=December 4, 2015}} 34. ^{{cite press release|date=4 December 2014|title=Appointment of Senior Adviser|url=http://static1.squarespace.com/static/52891892e4b0ee1b57134164/t/566158bae4b01938902bb36b/1449220282713/New+Appt+Bruce+Judson+final.pdf|publisher=Tern plc}} 35. ^{{cite news|last1=Sweeney|first1=Evan|title=What healthcare providers can learn from the retail industry’s confrontation with Amazon|url=http://www.fiercehealthcare.com/mobile/what-healthcare-providers-can-learn-from-retail-industry-s-confrontation-amazon|work=FierceHealthcare|date=August 10, 2017|language=en}} 4 : American business writers|1958 births|American media executives|Living people |
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