| 词条 | Bundy R. Bear |
| 释义 |
A series of advertisements featuring the Bundaberg Rum bear, a polar bear known as Bundy R. Bear, was produced by advertising agency Leo Burnett to align the product 'with a larrikin approach to Australian mateship'.[1] The Bundaberg Rum bear first appeared in 1961. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience.[2] The advertisements have been cited as a favourite among Australia's youth.[3] Bundaberg Rum has also been criticised for targeting its advertising towards young people and boys, through television commercials during NRL broadcasts, and other promotions.[4][5] See also{{Portal|Australia}}
References1. ^{{cite web|last1=Macleod|first1=Duncan|title=Bundy Bear - Bundaberg Rum Mascot|url=http://theinspirationroom.com/daily/2006/bundaberg-rum-bundy-bear/|website=The Inspiration Room|accessdate=12 April 2015|date=19 August 2006|quote=Bundaberg Rum, a product of Queensland, Australia, has a polar bear for a mascot, Bundy R. Bear. Bundy has starred in a number of television advertisements}} 2. ^{{cite web|last1=McMahon|first1=Brett|title=50th Birthday of Bundy R. Bear|url=http://www.bundabergrumshowcase.com.au/1961speech.html|website=bundabergrumshowcase.com.au|accessdate=12 April 2015}} 3. ^{{citation|url=http://www.bandt.com.au/news/archive/young-adults-are-a-paradox-for-marketers|title=Young adults are a paradox for marketers|date=20 December 2004|publisher=B&T|first=Camille|last=Alarcon|archiveurl=https://web.archive.org/web/20120331161217/http://www.bandt.com.au/news/archive/young-adults-are-a-paradox-for-marketers|archivedate=31 March 2012}} 4. ^{{citation|url=http://www.abc.net.au/rn/talks/bbing/stories/s720116.htm |archiveurl=https://web.archive.org/web/20090331110022/http://www.abc.net.au/rn/talks/bbing/stories/s720116.htm|archivedate=31 March 2009|publisher=Australian Broadcasting Commission|work=ABC Radio National|date=3 November 2002|title=Teenage Boys}} 5. ^{{citation|url=http://www.caan.adf.org.au/newsletter.asp?ContentId=t20060612|archiveurl=https://web.archive.org/web/20060820084415/http://www.caan.adf.org.au/newsletter.asp?ContentId=t20060612|title=Bundaberg Rum Marketing Challenged in WA|publisher=Community Alcohol Action Network (CAAN)|work=Grogwatch|archivedate=20 August 2006|date=12 June 2006}} External links
6 : Australian mascots|Advertising characters|Fictional polar bears|Corporate mascots|Drink advertising characters|Bear mascots |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。