“Buy Till you Die”的意思、由来-开放百科全书

The Buy Till You Die (BTYD) class of statistical models are designed to capture the behavioral characteristics of non-contractual customers, or when the company is not able to directly observe when a customer stops being a customer of a brand.^[1] The goal is typically to model and forecast customer lifetime value.

BTYD models all jointly model two processes: (1) a repeat purchase process, that explains how frequently customers make purchases while they are still "alive"; and (2) a dropout process, which models how likely a customer is to churn in any given time period.^[2]^[3]

The concept was firstly introduced in 1987, in an article in Management Science,^[4] which concerns on counting and identifying those customers who are still active.

References

1. ^{{cite web |last1=McCarthy |first1=Daniel |title=Buy ’Til You Die - A Walkthrough |url=https://cran.r-project.org/web/packages/BTYD/vignettes/BTYD-walkthrough.pdf |website=Buy ’Til You Die - A Walkthrough |accessdate=21 March 2019}}
2. ^¹²{{cite journal |last1=Fader |display-authors=et al |title="Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model |journal=Marketing Science |date=Spring 2005 |volume=24 |issue=2 |pages=275–284 |url=http://brucehardie.com/papers/018/fader_et_al_mksc_05.pdf |accessdate=21 March 2019}}
3. ^{{cite journal |last1=Fader |display-authors=et al |title=Customer-Base Analysis in a Discrete-Time Noncontractual Setting |journal=Marketing Science |date=November–December 2010 |volume=29 |issue=6 |pages=1086–1108 |url=http://www.brucehardie.com/papers/020/fader_et_al_mksc_10.pdf |accessdate=21 March 2019}}
4. ^{{cite journal |last1=Schmittlein |first1=David |last2=Morrison |first2=Donald |last3=Colombo |first3=Richard |title=Counting Your Customers: Who-Are They and What Will They Do Next?|journal=Management Science |volume=33 |issue=1 |pages=1–24 |doi=10.1287/mnsc.33.1.1}}