| 词条 | Will it play in Peoria? |
| 释义 |
Will it play in Peoria? is a figure of speech that is traditionally used to ask whether a given product, person, promotional theme, or event will appeal to mainstream America, or across a broad range of demographic and psychographic groups. OriginThe question derives from a theme repeated by characters in Horatio Alger, Jr.'s novel Five Hundred Dollars; or, Jacob Marlowe's Secret, which was first published in 1890. Alger was a best-selling author in the 19th century, especially among young people, and his books were widely quoted. In the book, a group of actors play in Peoria, occasioning utterances such as "We shall be playing in Peoria" and "We shall play at Peoria" (p. 218, etc.). Appropriated as symbolic of reception by mainstream America, these declarations were alluded to in paraphrase, eventually resulting in the question, Will it play in Peoria?, with the particular intent it now carries. Peoria as a metaphor{{Tone|date=September 2018}}Peoria, Illinois has developed an unusual reputation over the decades, such that a kind of folklore has grown around the name. The famous catch-phrase about "playing in Peoria" has origins in vaudeville or burlesque. Don Marine, professor of theatre at Illinois Central College (East Peoria), commented:
Marine judged Peoria the way Peorians in the late 20th century usually seemed to judge themselves—that is, dull, banal, and provincial. Historically, however, whiskey, gambling, and prostitution gave the city a reputation as being "wide open". Only since the 1950s was the lid put on Peoria; but the reputation, and thus the gibes, has existed since vaudeville.[1] A 1945 comment in American Notes and Queries offers a different point of view:
The phrase originated during the vaudeville era and was popularized in movies by Groucho Marx.[2] The belief was that if a new show was successful in Peoria, a main Midwestern stop for vaudeville acts, it would be successful anywhere. Jack Mabley, writing in the Chicago Tribune, concluded that "if it plays in Peoria it has good taste," but a more apt meaning is, according to James C. Ballowe, former dean of Peoria's Bradley University graduate school, that "Peoria is a tough audience." In other words, "it bombed in Peoria" or "it was great in Peoria" had recognizable meaning from one coast to the other.[1]The phrase subsequently was adopted by politicians, pollsters, and promoters to question the potential mainstream acceptance of anything new. Currently, the stereotype of non-humorous people has been around for many decades. Although vaudeville left Peoria many years ago, the slogan was revived in 1969 when John D. Ehrlichman said to a newsman, "Don't worry, it'll play in Peoria,"[1] in reference to a decision by President Richard M. Nixon that seemed calculated to upset Easterners.[3] Peoria, Illinois, cashed in on the free publicity with a successful advertising campaign to lure new business to the city.[1] Peoria as test marketIn America, Peoria has long been seen as a prototypical American city, because of its representative demographics and its Midwestern culture, which is commonly perceived as mainstream. As a result, it has traditionally been one of the country's leading test markets. In the 1980s and '90s, comedians like Sam Kinison and musicians such as Bob Dylan, Robert Plant, Metallica and Phil Collins all perfected and launched concert tours in Peoria. During presidential campaigns, major TV networks would visit Peoria to gauge the response of everyday Americans on national issues and candidates.[4] However, demographic changes have made the city less representative of America as a whole, and therefore less attractive as a test market.[5] Its successors as leading test markets include cities such as Boise, Idaho;[6] Albany, and Greensboro, North Carolina. See also
References1. ^1 2 3 4 5 Scheetz, George H. "Peoria." In Place Names in the Midwestern United States. Edited by Edward Callary. (Studies in Onomastices; 1.) Mellen Press, 2000. {{ISBN|0-7734-7723-3}} 2. ^Marx asks the question in A Night at the Opera 3. ^{{cite news | url = https://www.nytimes.com/1985/09/29/magazine/on-language-playing-in-pretoria.html | title = On Language: Playing in Pretoria | first = William | last = Safire | authorlink = William Safire | work = The New York Times Magazine (edition Late City Final) | date = 1985-09-29 | page = section 6, 8 }} Note that Safire attributed the origin to Ehrlichman, but was corrected by a letter the next week — see {{cite news | url = https://www.nytimes.com/1985/11/03/magazine/l-playing-in-peoria-127721.html | date = 1985-10-03 | first = David H. | last = Remer | title = Playing In Peoria | work = The New York Times Magazine | accessdate = 2009-08-15 }} 4. ^{{cite web|last=Groh|first=Amy|title=The Phrase That Put Peoria on the Map|url=http://www.peoriamagazines.com/ibi/2009/jun/phrase-put-peoria-map|work=peoriamagazines|accessdate=31 March 2014}} 5. ^{{cite web | url=https://www.nytimes.com/1992/06/01/business/the-media-business-forget-peoria-it-s-now-will-it-play-in-tulsa.html?pagewanted=all | title=Forget Peoria. It's Now: 'Will It Play in Tulsa?' | work=The New York Times | date=1 June 1992 | author=Steve Lohr}} 6. ^{{cite news | url=http://www.deseretnews.com/article/195522/FORGET-PEORIA---WILL-THEY-BUY-IT-IN-BOISE.html?pg=all | title=Forget Peoria—will they buy it in Boise? | work=Deseret News | date=24 November 1991 | agency=Associated Press | accessdate=25 September 2013 | author=Mark Warbis}} External links{{wiktionary|play in Peoria}}
| first = William A. | last = Henry III | url = http://www.time.com/time/archive/preview/0,10987,965435,00.html | title = How Does Broadway Play in Peoria? | work = Time | pages = 86(2) | date = September 14, 1987 | accessdate = 2007-05-17 }}
6 : Promotion and marketing communications|Demographic history of the United States|Culture of Peoria, Illinois|Vaudeville tropes|English phrases|Words coined in the 1890s |
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