| 词条 | Chameleon Cold-Brew |
| 释义 |
| name = Chameleon Cold-Brew | native_name = | native_name_lang = | romanized_name = | trading_name = | logo = File:Chameleon_Cold-Brew_logo.png | logo_size = | logo_alt = | logo_caption = | logo_padding = | image = | image_size = | image_alt = | image_caption = | traded_as = | ISIN = | type = Subsidiary | predecessor = | successor = | founded = 2010 | founder = Chris Campbell and Steve Williams[1] | defunct = | fate = | hq_location = | hq_location_city = Austin, Texas | hq_location_country = | num_locations = | num_locations_year = | area_served = | key_people = {{ubl|Chris Campbell {{small|(CEO)}}}} Steve Williams (co-founder) | industry = Cold brew coffee | genre = | products = | brands = | production = | production_year = | services = | revenue = | revenue_year = | operating_income = | income_year = | net_income = | net_income_year = | aum = | assets = | assets_year = | equity = | equity_year = | owner = | members = | members_year = | num_employees = | num_employees_year = | parent =Nestlé | divisions = | subsid = | module = | website = {{URL|http://www.chameleoncoldbrew.com/}} | footnotes = | intl = | former_name = | coordinates = | slogan = }} Chameleon Cold-Brew is an American coffee company based in Austin, Texas. It is known for its cold brew coffee and is credited as the first fair trade and organic cold brew company in the United States. In 2014, Chameleon Cold-Brew was given the Best Coffee award by BevNET. HistoryChameleon Cold-Brew was founded in 2010 by Steve Williams and Chris Campbell.[2] Williams, a longtime coffee industry professional and coffee shop owner, created a unique blend of cold brew coffee to sell exclusively at his east Austin coffeehouse, Bennu Coffee. Campbell, who holds an MBA from Rice University, was working as a business consultant when he and Williams met at a neighborhood barbecue. The pair decided to join forces, utilizing Campbell's entrepreneurial ambitions and Williams’ coffee expertise, to bottle and sell a cold brew brand based off the original recipe served at Bennu Coffee.[3] The pair teamed with Austin coffee icon and master roaster, R.C. Beall, to perfect the cold brew blend using beans from Beall's coffee sourcing company, Texas Coffee Traders.[4] After months of experimenting with various brewing methods, beans and water sources, the recipe was finalized and Chameleon Cold-Brew debuted its first products in the Austin market in 2011 at a south Austin convenient store, The Whip In.[5] The original cold brew recipe is still freshly brewed and served at Bennu Coffee's two Austin locations. Chameleon Cold-Brew was able to gain traction in the marketplace by cutting deals with local vendors such as Texafrance who bottled the product for the company.[6] By 2012, the company had its products in 225 stores in 18 states.[6] The company received outside funding in 2013 by selling a minority stake in the company to Fortitude Capital LLC.[7] Funding was used for product distribution, marketing, and infrastructure.[7] It expanded to selling its products to natural and specialty retailers, including Wegmans and H-E-B,[8] including distributing to reach six of Whole Foods Market regions.[9] Chameleon Cold-Brew was approached by Target Corporation to sell its products. The company originally turned down the offer from Target as it did not want to risk going into mass too soon.[8] It eventually agreed to a test distribution for 81 Target stores in Texas, Colorado, Oklahoma, Kansas, and Louisiana.[8] In 2014, Chameleon Cold-Brew was given the Best Coffee award by BevNET.[10] In 2015, Chameleon Cold-Brew expanded its distribution with Target to 520-plus stores throughout the United States.[11] That same year, it raised $4 million of a $4.5 million funding round.[12] Funding was reported to be used to expand distribution and research and development.[13] In November 2017, Nestle S.A., the world's largest food and drinks company, acquired a majority stake of Chameleon Cold Brew[14] for an undisclosed sum, roping the Austin, Texas-based brand into its widening coffee portfolio and further positioning the food and beverage conglomerate to challenge and disrupt the U.S. ready-to-drink (RTD) market. ProductsChameleon Cold-Brew offers ready to drink cold brew coffee. Its cold-brew coffee also comes in concentrate that can be made into cold brew coffee by adding water, milk or other liquids.[15][16] Its products are made through a 16-hour brewing process that uses only fair trade, organic coffee,[17] and limestone cured Texas Hill Country water for the brewing process. Its products are available in three main flavors; black, mocha, and vanilla. In 2015 it introduced three new ready-to-drink flavors (espresso, chicory and Mexican), which started as exclusives to Wholesale Foods Market.[9] Other concentrate flavors that have been introduced are Caramel, Mocha and Texas Pecan.[18] In 2016, Chameleon released its one-gallon bag-in-box black concentrate sold regionally.[19] Chameleon Cold-Brew uses 100% recycled packaging for its products.[17] It also ships using a carbon offset program through Green Mountain Energy.[20] References1. ^{{cite news|last1=Kaplan|first1=Jennifer|title=Cold Coffee is Booming in the U.S.|url=https://www.bloomberg.com/news/articles/2016-05-23/cold-coffee-is-booming-in-the-u-s-now-everyone-is-piling-in|accessdate=7 October 2016|publisher=Bloomberg|date=23 May 2016}} 2. ^{{Cite web|url=http://www.bizjournals.com/austin/blog/abje_news/2012/10/cold-brew-coffee-co-overcomes.html|title=www.bizjournals.com/austin/blog/abje_news/2012/10/cold-brew-coffee-co-overcomes.html|website=www.bizjournals.com|access-date=2017-07-06}} 3. ^{{Cite web|url=http://dailycoffeenews.com/2017/05/26/chameleon-cold-brew-co-founder-opens-second-bennu-coffee-shop-in-austin/|title=Chameleon Cold Brew Co-Founder Opens Second Bennu Coffee Shop in Austin|date=2017-05-26|website=Daily Coffee News by Roast Magazine|access-date=2017-07-06}} 4. ^{{Cite news|url=http://www.edibleaustin.com/index.php/people2/bev-artisans/1504-texas-coffee-traders|title=Texas Coffee Traders|last=jenna|access-date=2017-07-06|language=en-gb}} 5. ^{{Cite web|url=http://austininno.streetwise.co/2015/08/06/austin-startup-funding-treehouse-raises-money-in-august/|title=New Money: These Austin Tech and Startup Companies Raised Major Cash in August|website=Austin Inno|access-date=2017-07-06}} 6. ^1 {{cite news|url=http://www.bizjournals.com/austin/blog/abje_news/2012/10/cold-brew-coffee-co-overcomes.html|title=Cold-brew coffee co. overcomes obstacles to gain traction|date=1 October 2012|publisher=Austin Business Journal|last1=Buchholz|first1=Jan|accessdate=7 October 2016}} 7. ^1 {{cite news|last1=Quesada|first1=Anthony|title=Chameleon Cold-Brew lands capital from Houston investment firm|url=http://www.bizjournals.com/austin/blog/abje_news/2013/02/chameleon-cold-brew-lands-capital-from.html|accessdate=7 October 2016|publisher=Austin Business Journal|date=8 February 2013}} 8. ^1 2 {{cite news|last1=Latif|first1=Ray|title=Mass Appeal: Chameleon Cold Brew Hits SuperTarget|url=http://www.bevnet.com/news/2014/mass-appeal-chameleon-cold-brew-hits-supertarget/|accessdate=7 October 2016|publisher=BevNET|date=29 April 2014}} 9. ^1 {{cite news|title=Chameleon Cold-Brew Launches Three New Flavors of RTD Coffee|url=http://www.bevnet.com/news/2015/chameleon-cold-brew-launches-three-new-flavors-of-rtd-coffee|accessdate=7 October 2016|publisher=BevNET|date=4 March 2015}} 10. ^{{cite web|title=Chameleon RTD - Best Coffee or Coffee-Based|url=http://www.bevnet.com/bestof/2014/Chameleon-RTD|website=BevNET|accessdate=7 October 2016}} 11. ^{{cite news|last1=Wistrom|first1=Brent|title=6 Austin Food & Drink Startups We're Keeping an Eye On|url=http://austininno.streetwise.co/2015/08/25/food-tech-startups-epic-bars-chameleon-cold-brew-beanitos-snap-kitchen-sway-water-and-tiffs-treats/|accessdate=7 October 2016|publisher=Streetwise|date=25 August 2015}} 12. ^{{cite news|last1=Calnan|first1=Christopher|title=In the money August 10: These 3 startups just raised $21M|url=http://www.bizjournals.com/austin/blog/techflash/2015/08/in-the-money-aug-10-these-3-austin-startups-just.html|accessdate=7 October 2016|publisher=Austin Business Journal|date=10 August 2015}} 13. ^{{cite news|url=http://www.austinchronicle.com/food/2015-08-28/food-o-file/|title=Food-o-File|date=28 August 2015|publisher=The Austin Chronicle|last1=Wood|first1=Virginia B.|accessdate=7 October 2016}} 14. ^{{Cite news|url=https://dailycoffeenews.com/2017/11/03/nestle-expands-portfolio-with-acquisition-of-chameleon-cold-brew/|title=Nestlé Expands Portfolio with Acquisition of Chameleon Cold Brew|date=2017-11-03|work=Daily Coffee News by Roast Magazine|access-date=2017-11-13|language=en-US}} 15. ^{{cite news|title=Stuff we like|url=http://www.pghcitypaper.com/pittsburgh/stuff-we-like/Content?oid=1779958|accessdate=7 October 2016|publisher=Pittsburgh City Paper|date=24 September 2014}} 16. ^{{cite news|last1=Kravitz|first1=Melissa|title=Curb your Starbucks addiction with these at-home cold brew options|url=http://www.amny.com/eat-and-drink/save-money-on-starbucks-this-summer-1.10451607|accessdate=8 September 2015|publisher=AM New York|date=13 August 2015}} 17. ^1 {{cite news|last1=Berry|first1=Donna|title=The evolution of beverage concentrates|url=http://www.foodbusinessnews.net/articles/news_home/Beverage_News/2014/12/The_evolution_of_beverage_conc.aspx?ID={5A0E759E-2A27-4285-9AE4-FA4955507537}&cck=1|accessdate=7 October 2016|publisher=Food Business News|date=10 December 2014}} 18. ^{{cite news|title=10 (non-Pokemon) ways to make summer more fun|url=http://www.star-telegram.com/living/family/article89635982.html|accessdate=7 October 2016|publisher=Star-Telegram|date=14 July 2016}} 19. ^{{cite news|last1=Lingle|first1=Rick|title=Chameleon Cold-Brew coffee packaging transforms its look|url=http://www.packagingdigest.com/packaging-design/chameleon-cold-brew-coffee-pkg-transforms-look1608|accessdate=7 October 2016|publisher=Packaging Digest|date=16 August 2016}} 20. ^{{cite news|last1=Platis|first1=Rachel|title=Sustainability Stories: Chameleon Cold-Brew|url=https://www.greenmountainenergy.com/2015/04/sustainability-stories-chameleon-cold-brew/|accessdate=7 October 2016|publisher=Green Mountain Energy|date=10 April 2015}} External links
5 : Companies established in 2010|Coffee companies of the United States|Manufacturing companies based in Austin, Texas|Coffee brands|Food and drink companies based in Texas |
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