“WKD Original Vodka”的意思、由来-开放百科全书

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WKD Original Vodka

释义

Product information
Varieties Discontinued varieties
Advertising
Pronunciation
Sponsorship
References
External links

{{EngvarB|date=September 2013}}WKD is a brand or marks of alcopop produced by Beverage Brands. It is sold and heavily marketed in the United Kingdom and Ireland with the slogan ‘Have you got a WKD side?’ (Have you got a wicked side?), and also in many countries in mainland Europe. AC Nielsen ranked it as the number-one UK ready-to-drink brand in 2006.^[1]

Product information

All varieties currently contain 4% ABV. This was originally 5.5%, but it was changed to 5% in October 2003^[2] and reduced to 4.5% on 25 July 2005. It was further reduced to 4% which it remains at as of 2018. The drink was first marketed in Scotland under the name 'Wicked' and was launched in August 1996. Initially available in 330ml bottles, the bottles were later reduced to 275ml, matching other alcopops. The individual 275ml bottles are sold in pubs, bars, and shops across the UK, with shops also selling multipacks of 4 and 12. The larger 700ml bottles are sold in shops.

Varieties

WKD Iron Brew

Orange coloured, Irn-Bru flavour.

WKD Blue

Blue coloured, mixed fruit flavour.

WKD Berry

Red coloured, berry flavour.

WKD Passion Fruit

Peach coloured, passion fruit flavour

Discontinued varieties

WKD Original Vodka Silver

Clear coloured, tropical flavour.

WKD Blonde

Yellow coloured, apple flavoured – but not cider based.

WKD Core

Cider-based drink, apple flavoured, green colour. Introduced 2009.

WKD Purple

A Mixed Berry flavour drink, purple colour.

WKD Green

A Green Apple flavour drink, green colour

WKD Orange

An Orange flavour drink, orange colour

WKD Vegas

A Mixed Fruit flavoured drink, dark purple colour

Advertising

WKD Vodka has been heavily promoted in the UK. Promotion includes a TV advertising campaign, a national poster campaign, scoreboard sponsorship at Premiership football clubs, giving out samples in bars and clubs, sponsorship, and student tours. Their catchphrase "Have you got a WKD side?" was launched in 2000 and hit TV screens in 2001. The TV adverts feature men pulling pranks or behaving in a strange or selfish manner for the beverage.^[3]

Along with several other alcopop or RTD producers, WKD have been accused by the UK ASA of using advertising which was likely to appeal to under-18s,^[4] resulting in some of their TV adverts being banned.

Pronunciation

There has been much debate over the pronunciation of the product's name, mainly between two sides; with some believing it to be just a repetition of the letters 'W', 'K' and 'D' and then those who call it 'wicked'

Sponsorship

WKD was a sponsor of the "WKD Shed Sports Show" which aired on Nuts TV, which had its own channel on Freeview and Sky but closed on 15 January 2009.

WKD has been a sponsor of the "WKD Nuts Football Awards" since this annual event began in 2006.^[5]

References

1. ^{{cite web|url=http://www.beverage-brands.co.uk/news/NewsArticle.aspx?id=47&action=archive|title=WKD surges to become no. 1 RTD brand|accessdate=18 January 2008|work=Beverage Brands / AC Nielson}}
2. ^{{cite web|url=http://www.beverage-brands.co.uk/news/NewsArticle.aspx?id=31&action=archive|title=WKD reduces ABV and passes duty saving on to customers|accessdate=18 January 2008|work=SHS Drinks formerly Beverage Brands}}
3. ^{{cite web|url=http://www.shs-drinks.co.uk/mainpage.aspx|title=Our Brands|accessdate =8 January 2008|work=SHS Drinks formerly Beverage Brands}}
4. ^{{cite web|url=http://news.bbc.co.uk/1/hi/uk/5383504.stm|date=26 September 2006|title=TV alcopops adverts 'broke rules'|accessdate=8 January 2008|publisher=BBC News Online}}
5. ^http://www.comeonboro.com/awards/500013.php

External links

Official website

4 : Premixed alcoholic drinks|Alcopops|British alcoholic drinks|Economy of Devon

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