| 词条 | Cielito Querido Café |
| 释义 |
| name = Cielito Querido Café | foundation = 2010 | location_country = Mexico City | founder = ADO Group | type = Public | industry = Coffee shop }}Cielito Querido Café is a Mexican coffee shop chain inspired on the Latin history that sells typical Mexican beverages and foods. Brenda Montero is the CEO of the company.[1] History of the companyThe company was inaugurated on 2010 by Grupo ADO, a company of passenger transportation in southeastern Mexico, completing a project that was conceived for eight months in the minds of entrepreneurs and designers Nacho Cadena and Héctor Esrrawe.[2] [3] Cielito Querido is a neo-retro chain concept whose products are Mexican, and it does not adhere to the one-size-fits-all standard of global coffee shops.[4] The coffee shop chain is inspired by Latin American culture and uses some colonial influences. The theme of the company is inspired by illustrated graphics from the late nineteenth and early twentieth centuries.[5] Cielito Querido Café has 100% Mexican suppliers and producers from the main coffee and chocolate manufacturers located in Oaxaca, Chiapas and Veracruz.[6] Its name comes from Mexican popular music, inspired by the song "Cielito Lindo" written in 1882 by the Mexican composer Quirino Mendoza y Cortéz forming a play on words with another famous Mexican song which is "Mexico Lindo y Querido" by the Mexican composer Chucho Monge.[7] Their mission is "to regain the market in a nostalgic, cheerful, dynamic and highly diverse way." and their view is to "conquer the Mexican market with an aggressive and orderly growth plan, don't look for a corner in every street but looking for one in each "neighborhood." [8] The competitors of Cielito Querido Café are: Starbucks, Café Punta del Cielo, The Italian Coffee Company, and Juan Valdéz. Cielito Querido Café is trails these with 2.8% of the Mexican café market.[9]BusinessThey sell typical Mexican products which are chamoyadas, hot horchata, café de olla, ponche, and sweet bread.[10] The brand currently counts with 55 coffee shops in Mexico City, Querétaro, Toluca, Cuernavaca and Puebla. Cielito Querido Café has been imitated in Belgium and Peru.[11] {{Coord|19|22|39.49|N|99|15|14.5|W|display=inline,title}}References1. ^{{cite web|title=Entrevista con Brenda Montero, directora general de Cielito Querido Café|url=http://mundoejecutivoexpress.mx/videos/2016/04/06/entrevista-brenda-montero-directora-general-cielito-querido-cafe|website=Mundo Ejecutivo|accessdate=12 November 2016}} {{DEFAULTSORT:Cielito Querido Café}}2. ^{{cite web|last1=Jesús|first1=Ugarte|title=CIELITO QUERIDO SE MULTIPLICA EN MÉXICO|url=http://expansion.mx/negocios/2013/06/14/cielito-querido-se-multiplica-en-mexico/amp?client=safari|website=Expansión|accessdate=11 November 2016}} 3. ^{{cite news|last1=Viridiana|first1=Mendoza|title=¿Cómo libra Cielito Querido la ‘batalla de las tazas’?|url=https://www.forbes.com.mx/como-libra-cielito-querido-la-batalla-de-las-tazas/#gs.sjuLYBQ|accessdate=16 November 2016|publisher=Forbes}} 4. ^{{cite web|last1=Alexa|first1=Firmenich|title=GOOD COFFEE CHAIN: CIELITO QUERIDO, MEXICO|url=https://suitcasemag.com/travel/stories/a-good-coffee-chain-cielito-querido-mexico/|website=Suitcase Mag|accessdate=14 November 2016}} 5. ^{{cite web|last1=Gracia|first1=Cardona|title=Cielito Querido Café, una nueva visión de la estética popular latinoamericana.|url=http://diariodesign.com/2010/11/cielito-querido-cafe-una-vision-moderna-de-la-estetica-popular-latinoamericana/|website=Diario Design|accessdate=2016-11-13}} 6. ^{{cite web|last1=Yoselin|first1=Martínez|title=Cielito Querido Café, una experiencia de sabor|url=http://mundoejecutivo.com.mx/economia-negocios/2016/05/10/cielito-querido-cafe-experiencia-sabor|website=Mundo Ejecutivo|accessdate=2016-11-11}} 7. ^{{cite web|url=http://www.cielitoquerido.com.mx/historia.html|website=Cielito Querido Café|accessdate=14 November 2016}} 8. ^{{cite web|url=http://www.cielitoquerido.com.mx/historia.html|website=Cielito Querido Café|accessdate=14 November 2016}} 9. ^{{cite web|url=http://www.elfinanciero.com.mx/empresas/quien-es-quien-en-las-cafeterias-de-cadena.html|title=¿Quién es quién en las cafeterías de cadena?|website=El Financiero|publisher=El Financiero|last1=Elizabeth|first1=Cáceres|accessdate=16 November 2016}} 10. ^{{cite web|title=Menú|url=http://www.cielitoquerido.com.mx/menu.html|website=Cielito Querido Café|accessdate=12 November 2016}} 11. ^{{cite news|last1=Israel|first1=Olguín|title=Cielito Querido Café llega a Puebla|agency=El Universal|date=17 October 2016}} 1 : Restaurants in Mexico |
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