词条 | Community of style |
释义 |
A community of style is a community formed on the basis of attachment to a combination of product or marque. In contrast to brand community, where communal social interaction is formed between members because of a shared interest in one particular brand, the concept of community of style illustrates how community emerge when the combining of brands instead is what creates and support communal social action among particular consumer groups. References
2 : Customer experience|Brand management |
随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识,基本涵盖了大多数领域的百科知识,是一部内容自由、开放的电子版国际百科全书。