| 词条 | Conversational commerce |
| 释义 |
Conversational commerce is e-commerce via various means of conversation:
DevelopmentWeb chatCompanies like [24]7 and LivePerson have powered live conversations between customers and human agents as far back as the 2000s,[3] before retailers provided service on messaging apps. WeChat in ChinaDuring this time, in China, e-commerce via WeChat – at its core a messaging app, but also letting merchants display their goods in mobile Web pages and via social feeds – grew strongly. By 2013 e-commerce in China had overtaken that of the U.S.[4] Facebook MessengerIn 2016, Facebook announced its Facebook Messenger chatbot platform, heralding the arrival of conversational commerce via the most widely used messaging app in the world outside China. More than 34,000 businesses had opened shop on Messenger by August 2017.[5] Early cited examples of conversational commerce chatbots on Facebook Messenger include 1-800-FLOWERS with an IBM Watson artificial intelligence-powered chatbot/assistant,[6][7] and Mexican airline Aeroméxico, whose chat platform running on Yalochat lets customers search, book, track, or check in for flights; ask any question, using A.I. and NLP to provide answers;[8][9] or pull the chatbot into a group chat. Apple Business ChatIn June 2017, Apple announced its Apple Business Chat[10] product, allowing consumers and businesses to message each other via the Messages app. In September 2017 WhatsApp announced the pilot of its new Enterprise solution, the first time large companies would be able to attend to large groups of customers in an approved WhatsApp solution, after WhatsApp banned earlier unofficial solutions. Companies who piloted the solution included airlines Aeromexico, KLM,[11][12][13][14] Latin American online travel agency Despegar[15] and online retailer Linio.[16] Enterprise solutions for Whatsapp have been available since 2015 from a variety of third party vendors, and though unofficial, they have been used by major companies and governments including the Governments of Colombia and Costa Rica. References1. ^{{cite web|url=https://www.retailtouchpoints.com/topics/omnichannel-cross-channel-strategies/retail-s-big-opportunity-87-of-u-s-consumers-grasp-the-power-of-conversational-commerce|title=Retail’s Big Opportunity: 87% Of U.S. Consumers Grasp The Power Of Conversational Commerce - Retail TouchPoints|first=Glenn|last=Taylor|website=www.retailtouchpoints.com}} 2. ^{{cite web|url=https://venturebeat.com/2018/03/06/how-to-prepare-your-products-and-brand-for-conversational-commerce/|title=How to prepare your products and brand for conversational commerce|date=6 March 2018|publisher=}} 3. ^{{cite web|url=https://pr.liveperson.com/index.php?s=43&item=169|title=24/7 Customer and LivePerson Announce Strategic Partnership|website=The World’s #1 AI-Powered Messaging Platform for Brands – LivePerson}} 4. ^{{cite web|url=https://www.mckinsey.com/industries/retail/our-insights/how-savvy-social-shoppers-are-transforming-chinese-e-commerce|title=How savvy, social shoppers are transforming Chinese e-commerce - McKinsey|website=www.mckinsey.com}} 5. ^{{cite web|url=https://www.cio.com/article/3211490/success-secrets-for-conversational-commerce.html|title=Success secrets for conversational commerce|first=Howard|last=Tiersky|date=1 August 2017|website=CIO}} 6. ^{{cite web|url=https://digiday.com/uk/1-800-flowers-learned-watson-powered-concierge/|title=What 1-800 Flowers has learned from its Watson-powered concierge|first=Grace|last=Caffyn|date=20 February 2017|publisher=}} 7. ^{{cite web|url=https://finance.yahoo.com/news/1-800-flowers-com-ceo-explains-consumers-will-interact-brands-fifth-wave-retail-152522874.html|title=1-800-FLOWERS.COM CEO: A 'fifth wave' of retail is emerging|website=finance.yahoo.com}} 8. ^{{cite web|url=https://www.traveldailynews.com/post/aeromexico-taps-yalochatcom-and-ivai-to-build-first-advanced-ai-customer-service-chatbot|title=Aeromexico taps Yalochat.com and IV.AI to build first advanced AI Customer Service Chatbot|website=Traveldailynews.com|accessdate=4 August 2017}} 9. ^{{cite web|url=http://www.prnewswire.com/news-releases/aeromexico-comienza-a-utilizar-aerobot-el-primer-chatbot-de-una-aerolinea-en-el-continente-605038016.html|title=Aeroméxico comienza a utilizar Aerobot, el primer chatbot de una aerolínea en el continente |trans-title=Aeroméxico begins to use Aerobot, the first airline chatbot in the continent |language=Spanish |website=prnewswire.com |publisher=Aeroméxico |accessdate=5 January 2017}} 10. ^{{Cite web|url=https://www.apple.com/ios/business-chat/|title=iOS - Business Chat|website=Apple|language=en-US|access-date=2019-03-01}} 11. ^{{cite web|url=https://blog.whatsapp.com/10000633/Building-for-People-and-Now-Businesses|title=Building for People, and Now Businesses|website=WhatsApp.com}} 12. ^{{cite web|url=https://www.linkedin.com/feed/update/urn:li:activity:6311153917581418496|title=AM Lab 7 on LinkedIn: "Yesterday, WhatsApp announced WhatsApp for…|publisher=}} 13. ^{{cite web|url=https://tecreview.tec.mx/pronto-gracias-a-yalo-podras-chatear-aeromexico-via-whatsapp/|title=Ahora, gracias a Yalo, podrás chatear con Aeroméxico vía Whatsapp|first=Andrea|last=López|date=30 October 2017|publisher=}} 14. ^{{cite web|url=https://expansion.mx/tecnologia/2017/10/30/yalo-la-tecnologia-mexicana-que-lleva-whatsapp-a-aeromexico|title=Yalo, la tecnología mexicana que lleva Whatsapp a Aeroméxico|date=30 October 2017|website=Expansión}} 15. ^{{cite web|url=https://www.20minutos.com.mx/noticia/327572/0/despegar-comienza-a-brindar-servicios-por-whatsapp/|title=Despegar comienza a brindar servicios por WhatsApp|first=|last=20Minutos|date=2 February 2018|website=20minutos.com.mx - Últimas Noticias}} 16. ^{{cite web|url=https://blog.linio.com.mx/linio-primer-retailer-en-implementar-whatsapp-enterprise/|title=Linio primer retailer en implementar WhatsApp Enterprise|first=Paulina|last=Maza|date=26 January 2018|website=Linio Blog MX}} 2 : E-commerce|Instant messaging |
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