“Creative Capital China”的意思、由来-开放百科全书

The firm was founded in Shanghai, China by Louis Houdart in 2010.^[1] It also has offices in Shenzhen and New York.^[2]^[3] Houdart serves as the CEO,^[4] Gianvito d’Onghia is the managing partner of the firm in Shenzhen.^[5]

Work

The company has worked with European lifestyle companies in China as well as pushing little-known Chinese brands in Western markets.^[6] Creative Capital China is one of the only companies in China that focuses on widening awareness of Chinese companies in non-Chinese markets.^[7] They also help companies with rebranding during seasonal periods, such as Chinese New Year.^[8] In addition to international outreach, Creative Capital also markets local Chinese companies within the domestic region in order for them to compete with foreign competition,^[9] including promoting foreign festival like Valentine's Day in China.^[10] Their work includes the production of campaigns and retail store design.^[11] Companies that Creative Capital have worked with include Saint James,^[12] Lancôme,^[2] Dom Perignon,^[2] Baume & Mercier,^[8] Aimer,^[10] and GoodBaby.^[6]

Design work

Creative Capital has also created two eyewear brands in China, as well as retail store designs for children’s goods.^[6] They are also design partners of the retail chains 16th North and Kitchen Spring.^[13]

References

1. ^{{cite web|url=http://www.educationpost.com.hk/resources/mba/140331-mba-feature-learning-earning-serving|title=Learning, earning, serving|publisher=Education Post}}
2. ^¹²{{cite web|url=https://jingdaily.com/interview-creative-capital-founder-stresses-brands-china-need-find-right-people/|title=Interview: Creative Capital Founder Stresses Brands in China Need to 'Find the Right People'|date=7 April 2016|publisher=Jing Daily}}
3. ^{{cite web|url=https://sanwen8.cn/p/7d13tan.html|title=都市新贵特辑｜在起点与终点间从不停歇|publisher=San Wen Magazine}}
4. ^{{cite web|url=http://makeup-in.com/07-makeup-in-fr/03-seoul-fr/la-chine-nouvel-eldorado-du-maquillage/|title=MakeUp in ...™ - La Chine, nouvel eldorado du maquillage !|publisher=Makeup In}}
5. ^http://www.eyeshenzhen.com/content/2016-12/19/content_14602651.htm
6. ^¹²{{cite web|url=http://adage.com/article/cmo-strategy/big-thing-chinese-brands-heard/307028/|title=The Next Big Thing? Huge Chinese Companies You've Never Heard Of|publisher=Ad Age}}
7. ^{{cite web|url=http://radiolcf.gbtimes.com/china/comment-les-marques-chinoises-montent-en-puissance-creative-capital-shanghai-china-connect|title=Comment les marques chinoises montent en puissance - Creative Capital Shanghai à China Connect 2016|publisher=GBTimes}}
8. ^¹{{cite web|url=http://www.thedrum.com/news/2017/01/27/design-and-chinese-new-year-how-brands-can-cut-through-when-tradition-dictates|title=Design and Chinese New Year: how brands can cut through when tradition dictates aesthetics|publisher=The Drum}}
9. ^{{cite web|url=http://adage.com/article/global-news/a-glimpse-apple-localizing-message-china/296940/|title=A Glimpse at How Apple Is Localizing Its Message in China|publisher=Ad Age}}
10. ^¹{{cite web|url=http://adage.com/article/global-news/a-time-growth-change-china-s-lingerie-market/298517/|title=In China, It's Va-Va-Voom Times for Lingerie Brands|publisher=Ad Age}}
11. ^{{cite web|url=http://www.condenastcenter.com.cn/en/content/interview-creative-capital-founder-louis-houdart|title=Interview with Creative Capital Founder Louis Houdart - Condé Nast Center of Fashion & Design - Premier Fashion Training Programs in Shanghai|publisher=Conde Nast}}
12. ^{{cite web|url=http://wwd.com/fashion-news/fashion-scoops/saint-james-upper-east-side-store-10309670/|title=Saint James Sets New Upper East Side Store|first=Laure|last=Guilbault|date=14 January 2016|publisher=Womens Wear Daily}}
13. ^{{cite web|url=http://www.lepetitjournal.com/shanghai/communaute/124454-louis-houdart-entreprise-shanghai-chine|title=LOUIS HOUDART - Serial entrepreneur français en Chine|first=Raphaëlle|last=Choël|publisher=Le Petit Journal}}

History

Work

Design work

References