| 词条 | Yoplait |
| 释义 |
| name = Yoplait | logo = File:Yoplait logo.png | type = Private / joint venture | key_people = | industry = Processed Dairy Goods | products = Dairy Products | revenue = |net_income = | owner = General Mills (51%) Sodiaal (49%) (Most individual country franchises independently owned) | num_employees = | foundation = {{start date and age|1965}} | location = Boulogne-Billancourt, France | homepage = www.yoplait.com }} Yoplait ({{IPAc-en|ˈ|j|oʊ|p|l|eɪ}} {{respell|YOH|play}}, {{IPA-fr|jɔplɛ|lang}}) is the largest franchise brand of yogurt, jointly owned by United States–based food conglomerate General Mills and French dairy cooperative Sodiaal. HistoryIn 1964, 100,000 French farmers merged their regional dairy cooperatives to sell nationally. In 1965, two co-operatives, "Yola" and "Coplait", merged, becoming "Yoplait". The company's logo is a six-petaled flower designed by Philippe Morlighem,[1] each petal representing one of the six main cooperatives' founders. A redesigned logo, which has been slowly rolled out since the late 2000s, uses a flower with only five petals.{{Citation needed|reason=No information nor examples provided.|date=November 2018}} On May 18, 2011, General Mills announced it had agreed to purchase a controlling 51% interest in the brand's main operating company Yoplait SAS, and a 50% interest in a related company owning the brand's intellectual property, with Sodiaal retaining the remainder.[2] The announcement of the completion of the acquisition was made on 1 July 2011.[3]In September 2017,Yoplait launched new campaign for kids yoghurt brand, Frubes.[4] World franchisesAustraliaIn Australia, Yoplait is locally manufactured by LD&D Foods Pty Ltd, a subsidiary of Lion. It uses the slogan "Yoplait; French for Yum!".[5] CanadaIn Canada, General Mills markets pre-stirred Yoplait yogurt, Minigo, Tubes, Source, Creamy, Delicieux, Yop, Yoplait Basket, Yoptimal, and Asana. In 1971, the Coopérative agricole de Granby, which went on to become the largest dairy cooperative in the country—Agropur—launched the Yoplait brand in Canada. In 1993, Agropur and Agrifoods (the two largest dairy cooperatives in Canada) combined their yogurt and fresh cheese marketing and manufacturing activities to form Ultima Foods. Ultima Foods oversaw Yoplait brand products throughout Canada until 2012, when General Mills took over the licence (Ultima Foods continues to manufacture Yoplait products in Canada as a subcontractor, but has also launched a wholly owned rival product line, iögo).[6] ChileIn Chile the Yoplait brand is managed by Quillayes. EuropeIrelandIn Ireland, Glanbia controlled the Yoplait brand from 1973 until May 2012, when the control was let go to Yoplait. NorwayThe franchise in Norway is held by Fjordland. PortugalIn Portugal, Yoplait is run under Gelgurte.[7] SpainIn 2001 Sodiber Spanish brand from Sodiaal stopped its production and commercializations in Spain closing its Alcobendas production plant. United KingdomIn the United Kingdom, Yoplait UK Ltd is now 100% owned by Yoplait France.[8] In April 2009 the joint venture between Yoplait and Dairy Crest ended. Yoplait UK Ltd is based in General Mills' European head office; Harman House in Uxbridge, London, United Kingdom. Tubed yogurts are called Frubes (portmanteau of fruit and tube) in the UK. IsraelYoplait in Israel is managed by Tnuva, Israel's largest dairy,[9] and products are kosher. The company's drinkable yogurt comes in a 100-gram shot-style bottle with a center opening for easy gripping.[10] Yoplait-brand flavored yogurts account for 42–52% of the Israeli market.[11] Tnuva and Yoplait entered into a partnership to set up production facilities in Romania in 2007.[9] In 2009, Tnuva introduced a 500-gram family-size yogurt called Yoplait YYY that comes in resealable containers.[11] MexicoIn Mexico, the Yoplait brand is managed by Sigma Alimentos. South KoreaIn South Korea, the Yoplait brand is managed and manufactured by Binggrae. United StatesIn the United States, General Mills is the sole franchisee of Yoplait pre-stirred yogurt. Products are available in a variety of fruit-based flavors that come in a truncated-conical container sealed with an aluminum foil top. Under the Yoplait label, General Mills also markets Trix Yogurt, based on the flavors of their breakfast cereal of the same name, and Go-Gurt, where various flavors are packaged in plastic tubes for spoonless eating; these brands are targeted to children. A probiotic line of yogurt is marketed under the brand name Yo-Plus. United Arab EmiratesIn the United Arab Emirates , the yoplait brand is managed by Al Ain Food & Beverages P JSC ( An Agthia Group Company). Community involvementIn the U.S., Yoplait participates in an annual program called "Save Lids to Save Lives" to raise money for breast cancer research. Yoplait donates ten cents per pink foil lid that is mailed to the company, but they state in fine print on all promotional materials that their donations will be capped at $2,000,000 per year. This money is donated to the Susan G. Komen Breast Cancer Foundation. Yoplait has been the primary sponsor of Race for the Cure, a marathon held to raise additional research money, since 2001. The American franchise of Yoplait added a rim on the bottom of the yogurt containers to keep animals such as skunks from accidentally getting their heads caught. A label was added to the container stating: "Protect Wildlife: Crush Cup Before Disposal."[12] ControversyThe 2011 documentary Pink Ribbons, Inc. reported that some products sold under the "Save Lids to Save Lives" campaign had previously contained milk from cows treated with bovine somatotropin, a growth hormone banned in many nations for its possible link to diseases in humans, until the company agreed to remove it.[13][14] A 2012 television advertisement for Yoplait prompted criticism from the National Eating Disorders Association due to its portrayal of a woman making difficult food choices. The company announced within a few days of the complaint that they would pull the ad, saying, "We aren't sure that everyone saw the ad that way, but if anyone did, that was not our intent and is cause for concern."[15] Since at least 1998, Yoplait has been the target of campaign by animal advocates, including the Humane Society, to redesign its traditional tapered cup design because small animals can easily get their head stuck inside and then suffocate or die from dehydration.[16][17] See also{{Portal|France|Companies|Food}}
References1. ^{{cite web|url=http://www.bravolapetitefleur.com/2009/12/11/pourquoi-la-petite-fleur-ne-se-fane-jamais/ |title=Pourquoi la petite fleur ne se fane jamais? @ Bravo La Petite Fleur |publisher=Bravolapetitefleur.com |date= |accessdate=2014-02-19}} 2. ^{{cite web|title=General Mills announces definitive agreements to acquire yogurt interests|url=http://www.generalmills.com/Media/NewsReleases/Library/2011/May/YoplaitAnnouncement.aspx|archiveurl=https://web.archive.org/web/20130419152411/http://www.generalmills.com/Media/NewsReleases/Library/2011/May/YoplaitAnnouncement.aspx|archivedate=19 April 2013}} 3. ^{{cite web|title=General Mills completes Yoplait acquisition|url=http://www.generalmills.com/Media/NewsReleases/Library/2011/July/yoplait_finalized.aspx|archiveurl=https://web.archive.org/web/20130411030636/http://www.generalmills.com/Media/NewsReleases/Library/2011/July/yoplait_finalized.aspx|archivedate=11 April 2013}} 4. ^{{Cite web|url=https://www.kamcity.com/namnews/products-promotions/yoplait-launches-new-campaign-frubes/|title=Yoplait Launches New Campaign For Frubes {{!}} KamCity|last=Panthaki|first=Fabian|website=www.kamcity.com|language=en-GB|access-date=2017-10-10}} 5. ^Yoplait, accessed 25 march, 2012. 6. ^{{cite press release |url=http://www.newswire.ca/en/story/970195/ultima-and-yoplait-resolve-issues-successfully-reach-agreement |title=Ultima and Yoplait resolve issues, successfully reach agreement |author=Yoplait SAS |publisher=CNW |date=2012-05-08 |accessdate=2012-08-11}} 7. ^{{cite web|url=http://www.mahalo.com/yoplait/ |title=Yoplait |publisher=Mahalo.com |date=1999-01-11 |accessdate=2014-02-19}} 8. ^{{cite web|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapid=5542255 |title=Yoplait UK Limited: Private Company Information - Businessweek |publisher=Investing.businessweek.com |date= |accessdate=2014-02-19}} 9. ^1 Tnuva Launches Yoplait Yoghurts {{webarchive |url=https://web.archive.org/web/20100303000450/http://www.tnuva.ro/en/tnuva-lanseaza-iaurturile-yoplait_99.html |date=March 3, 2010 }} 10. ^{{cite web|author=700+ words |url=http://www.highbeam.com/doc/1G1-178618095.html |archive-url=https://web.archive.org/web/20121102141522/http://www.highbeam.com/doc/1G1-178618095.html |dead-url=yes |archive-date=2012-11-02 |title=A clever packaging innovation from Yoplait in Israel makes milk more distinctive and consumer-friendly |publisher=Highbeam.com |date= |accessdate=2014-02-19}} 11. ^1 {{cite web|url=http://www.ynetnews.com/articles/0,7340,L-3691222,00.html|title=Tnuva introduces family-sized Yoplait|author=Meirav Crystal|date=24 Mar 2009|work=ynetnews.com}} 12. ^{{cite news |title= Skunk Stink! (Yoplait container hazard) |url=http://www.highbeam.com/doc/1G1-55183043.html |publisher=Science World |date=1999-01-11 |accessdate=2007-06-24 }}{{dead link|date=February 2019|bot=medic}}{{cbignore|bot=medic}} 13. ^{{cite news |last=Anderson |first=John |title=Pink Ribbons, Inc |url=http://www.variety.com/review/VE1117946099/ |accessdate=31 January 2012 |newspaper=Variety |date=15 September 2011}} 14. ^{{cite news|last=Heinrich |first=Jeff |title=It's a fine line between fundraising, feminism |url=https://leaderpost.com/health/fine+line+between+fundraising+feminism/6075474/story.html |accessdate=31 January 2012 |newspaper=Regina Leader-Post |date=31 January 2012 |agency=Postmedia News |deadurl=yes |archiveurl=https://web.archive.org/web/20120209115739/http://www.leaderpost.com/health/fine+line+between+fundraising+feminism/6075474/story.html |archivedate=February 9, 2012 }} 15. ^{{cite news |title=Yoplait Pulls Ad Said To Promote Eating Disorders |url=http://www.huffingtonpost.com/2011/06/15/yoplait-pulls-ad-that-pos_n_877618.html |last=Stampler |first=Laura |work=The Huffington Post |accessdate=2013-04-15 |date=2011-06-15}} 16. ^{{Cite news|url=https://fox8.com/2015/09/27/humane-society-official-says-yoplait-yogurt-containers-are-killing-small-animals/|title=Humane society official says Yoplait yogurt containers are killing small animals|last=Cunningham|first=Kaily|date=September 27, 2015|work=Fox 8|access-date=October 1, 2018|language=en-US}} 17. ^{{Cite news|url=https://www.huffingtonpost.ca/entry/yoplait-yogurt-wildlife-danger-skunk-cups_us_5602dde9e4b0fde8b0d0d5cf|title=Yoplait Yogurt Cups Have Been Killing Small Animals For Years|last=Hanson|first=Hilary|date=September 23, 2015|work=HuffPost Canada|access-date=October 1, 2018|language=en-CA}} External links
6 : Brand name yogurts|General Mills brands|American companies established in 1965|1965 establishments in France|American brands|French brands |
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