| 词条 | Draft:African Sports Tourism Week |
| 释义 |
The African Sports Tourism Week is the premier platform where local organizing committees, sports commissions, tourism boards, sports holiday suppliers, hotels, resorts, sports equipment manufacturers and sports/tourism media converge to cross-breed ideas and exchange a hand of fellowship. Our goal is to berth an Africa where sport deliberately fellowships with tourism. The event is designed after African Cup of Nations and consequentially gets hosted by different African nations, so as to give each nation an opportunity to expose its sports and tourism offerings to the rest of the continent and the world. Sports tourism is not a concept younger than 500 years, the last 2 decades, however, have witnessed more sports embrace than ever and the reason is simple. The world became sport-mad. Sport became the new world religion, with fairways, arenas and stadia servicing as the congregatory ground. The emphases on sporting benefits to human health, mental wellbeing, its ability to bring unify total strangers and the knowledge of potential individual and national economic gains, increased. And as that happened, the fun in active sports participation, watching sporting events, meeting new people and healthily competing for honour encouraged even amateurs in sports like golf, football, polo etc., to leave their localities in search of new experience in other climes, thereby growing this all-time fad of an industry, carved out of the global travel trade, and adding exponentially to nations’ economic rake-in, international relations and infrastructural development. It is no longer news that sport is the fastest growing sector of the global travel and tourism industry, neither is it contestable that sports tourists spend more than their non-sporting counterparts. In 2005, sports tourism was worth $46.5b. By 2017, it had jumped to $90.9b (www.skal.org). According to International Association of Golf Tour Operators, golf tourism is worth $100 billion a year and Africa accounts for only 3%. Moreover, golf tourists spend an estimated 20 percent more than other travelers and currently, there are over 60 million golfers worldwide, of which about 10 percent travel overseas for holidays. (https://www.uneca.org/). What is interesting is the fact that Africa is one continent its own unique brand of golf holiday. Among the top the list of reasons why wanderlusters lust after Africa is safari, beaches and sun. These are nature’s gifts that can blend with no other sport than golf. And Africa has this in abundance supply more than any other – especially safari and sun. This means two things: 1. Golfing in Africa should be an experience shouldn’t be about paying for tee time, but the feeling of buying an experience 2. that golfing in Africa should be a golfer’s before-I-die bucketlist item This is not yet the case, neither are most African nations approaching sporting events hosted on the continent, as opportunity to sell our destinations. FIFA World Cup South Africa 2010 had positive post-event impact on the awareness of Mandela’s country, as a leisure destination, by 9% (fifa.com). This is a proof that the potentials are hugely there, if every nation approaches sport holiday and sporting events as opportunities to make the world feel their human and nature’s warmth, in a preplanned manner. This is exactly what inspired African Sports Tourism Week – the voice of one crying in the wilderness, saying “O Africa, it is in your best interest to view sport as tourism” {{AFC submission|t||ts=20181111024613|u=Deji Ajomale-McWord|ns=118|demo=}}Referenceshttps://www.skal.org/sites/default/files/media/Public/Web/PDFs/sporttourism.pdf Sports Tourism: Sleeping Giant of The Tourism Markethttps://www.uneca.org/stories/lots-economic-benefits-could-come-sports-tourism-africa Lots of economic benefits could come from sports tourism in Africa https://www.fifa.com/worldcup/news/study-reveals-tourism-impact-south-africa-1347377 Study reveals tourism impact in South Africa December 7 2010 https://afrotourism.com/travelogue/african-sports-tourism-summit-2018/ https://guardian.ng/saturday-magazine/travel-a-tourism/finally-african-sports-tourism-summit-returns/ August 18 2018 https://www.thisdaylive.com/index.php/2018/05/19/african-sports-tourism-summit-holds-on-african-day/ May 19 2018 https://www.tribuneonlineng.com/145104/ African sports tourism summit holds on African Day May 9 2018 |
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