| 释义 |
- References
- Brownwashing
{{AFC submission|d|v|u=Hartlev1900|ns=118|decliner=Bkissin|declinets=20181116143536|reason2=neo|ts=20181116103356}} Brownwashing (a compound word modelled on "whitewash") is a form of spin in which deceptively used to promote the perception that an organization's aims or values are socially moral, positive and creating a positive impact on society, while the organization actual activities are creating a negative impact on society. Brownwashing often comes in the form of companies creating partnerships with value-based organizations such as NGOs, providing pro-bono services or sitting on their Board of Directors, while at the same time conducting activities that are contrary to the aims of these organizations. By partnering with value-based organizations, companies can build up their brand and reputation, piggybacking on the value-based organizations positive image in the wider society. References Brownwashing |