| 词条 | Draft:Buying Power Index |
| 释义 |
The Buying Power Index (BPI), is used to calculate consumer demand within a defined geographic period. It is represented as a percentage, with positive correlation to predicted future retail success.[1] The calculation relies on three key inputs: the population of the defined area, the areas percentage of the nations disposable income, and the percentage of total retail sales. [2] ConceptCalculationAn example case: "Purchasing power at the bottom of the pyramid: differences across geographic regions and income tiers" [3] Use and Application"Marketing"[4] "Marketing Information Sources"[5] LimitationsReferences1. ^{{Cite journal|last=Frontistis|first=Thanassis|last2=Apostolidis|first2=Panos|date=February 1987|title=Forecasting Applications in Marketing and Small Business|url=https://www-emeraldinsight-com.ezproxy1.library.usyd.edu.au/doi/pdfplus/10.1108/eb045749|journal=Marketing Intelligence & Planning|volume=5|issue=2|pages=24–29|doi=10.1108/eb045749|issn=0263-4503|via=}} 2. ^{{Cite web|url=https://www.monash.edu/business/marketing/marketing-dictionary/b/buying-power-index|title=Buying Power Index|website=www.monash.edu|language=en|access-date=2018-08-31}} 3. ^{{Cite journal|last=Guesalaga|first=Rodrigo|last2=Marshall|first2=Pablo|date=2008-10-31|title=Purchasing power at the bottom of the pyramid: differences across geographic regions and income tiers|url=https://www-emeraldinsight-com.ezproxy1.library.usyd.edu.au/doi/full/10.1108/07363760810915626|journal=Journal of Consumer Marketing|volume=25|issue=7|pages=413–418|doi=10.1108/07363760810915626|issn=0736-3761}} 4. ^{{Cite book|url=https://books.google.com.au/books?id=-o05H7TYJvcC&pg=PA42&lpg=PA42&dq=buying+power+index+sales+and+marketing+management&source=bl&ots=fuoEWGukCF&sig=DSV1E2WHDLoffoGe9VFpOIxAOMU&hl=en&sa=X&ved=2ahUKEwjqvbXT56fdAhUJvrwKHU-9DsEQ6AEwCHoECAMQAQ#v=onepage&q=buying%20power%20index%20sales%20and%20marketing%20management&f=false|title=Marketing|last=Hisrich|first=Robert D.|date=2000|publisher=Barron's Educational Series|isbn=9780764114045|language=en}} 5. ^{{Cite journal|last=Balachandran|first=M.|date=March 1976|title=Marketing Information Sources|url=https://www-emeraldinsight-com.ezproxy1.library.usyd.edu.au/doi/pdfplus/10.1108/eb048588|journal=Reference Services Review|volume=4|issue=3|pages=87–91|doi=10.1108/eb048588|issn=0090-7324|via=}} External links |
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