| 词条 | Draft:Christian Sarkar |
| 释义 |
Early Life and CareerSarkar was born in New Delhi, India, and was educated at St Columba's School in Delhi and received a degree in English literature from the University of Houston. He is a member of the University of Houston Honors College Advisory Board.[2] Sarkar began his business career at Bechtel where he helped develop BecWeb, the award-winning intranet. [3] Later, Sarkar joined BMC Software, where he was instrumental in developing their online community strategy. [4] In 2004, on the advice of John Hagel he started his own consultancy based on the concept of double loop marketing. The $300 House ProjectThe $300 House Challenge was issued by Sarkar and Professor Vijay Govindarajan in the Harvard Business Review. [5]. The project launched a world-wide innovation contest resulting in a new design paradigm for affordable housing at the bottom of the pyramid. Several companies and start-ups were involved, including Ingersoll-Rand, IKEA, Mahindra Group, and moladi.[6]. The project included field initiatives in Haiti, Peru, Mexico, South Africa, Nepal, and the United States. [7] Brand ActivismSarkar collaborated with Professor Philip Kotler to develop the Sarkar-Kotler framework for Brand Activism.[8]. Sarkar and Kotler co-authored the book Brand Activism: From Purpose to Action.[9]. They also established an online resource for brand activism research at www.activistbrands.com. Books
PublisherSarkar is the founder of IDEA BITE PRESS, a boutique publishing company focused on innovative ideas and concepts. Authors published include: John Hagel, John Seely Brown, Anthony W. Ulwick, and Philip Kotler. With Kotler, Sarkar also founded The Marketing Journal. References1. ^{{Cite news|url=https://www.theguardian.com/activate/speaker-interview-christian-sarkar-300-house|title="Christian Sarkar, co-founder, $300 House Project," Activate Conference|date=2011-05-26|work=Guardian|access-date=2019-03-24|language=en}} 2. ^{{Cite news|url=http://www.uh.edu/honors/alumni-giving/honors-advisory-board/index.php|title="Honors College Advisory Board," UH|date=2012-10-21|work=UH|access-date=2019-03-24|language=en}} 3. ^{{Cite news|url=https://trove.nla.gov.au/work/62453598?q&versionId=75508867|title="Setting the standard. (case study of intranet development at Bechtel Group Inc)" National Library of Australia|date=1996-07-15|work=TROVE|access-date=2019-03-24|language=en}} 4. ^{{Cite news|url=https://www.marketingsherpa.com/article/case-study/bmc-software-gets-50-click|title="BMC Software Gets 50% Click Throughs From Fortune 500 Execs Via Non-Branded, Educational Sites," Marketing Sherpa|date=2001-03-20|language=en}} 5. ^{{Cite news|url=https://hbr.org/2010/08/the-300-house-a-hands-on-lab-f.html|title="The $300 House: A Hands-On Lab for Reverse Innovation?" Harvard Business Review blog|date=2010-08-26|work=Harvard Business Review|access-date=2019-03-24|language=en}} 6. ^{{Cite news|url=https://www.economist.com/business/2011/04/28/a-300-idea-that-is-priceless|title="A $300 idea that is priceless" The Economist|date=2011-04-28|access-date=2019-03-24|language=en}} 7. ^{{Cite news|url=https://www.youtube.com/watch?v=wkb9m0PjoYs&feature=youtu.be|title="A $300 idea that is priceless" YouTube|language=en}} 8. ^{{Cite news|url=http://www.marketingjournal.org/finally-brand-activism-philip-kotler-and-christian-sarkar/|title="Brand Activism, Finally!" The Marketing Journal|date=2017-01-09|language=en}} 9. ^{{Cite news|url=https://www.amazon.com/dp/B07K71B413|title="Brand Activism: From Purpose to Action"|language=en}} 10. ^{{Cite news|url=https://www.amazon.com/gp/product/0988211416/|title="Inclusivity: Will America Find Its Soul Again?"|language=en}} 11. ^{{Cite news|url=https://www.amazon.com/Abstract-Activism-Art-Christian-Sarkar-ebook/dp/B078B65JVY|title="Abstract Activism: The Art of Christian Sarkar"|language=en}} 12. ^{{Cite news|url=https://www.amazon.com/dp/B07K71B413|title="Brand Activism: From Purpose to Action"|language=en}} External links
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