| 词条 | Draft:Dealernet |
| 释义 |
DealerNet was an idea originally conceived and created in March, 1994, by Martin S. Rood, of Lake Forest Park, Washington. It was originally conceived as "The Virtual Showroom" and in its earliest iteration offered only Nissan and Volvo automobiles from Mr. Rood's showroom. It is interesting to note that there were online services such as Genie, Compuserve, and AOL in existence before the Internet was "created" and those services offered some automobile "ads", if you will, that were drawn by artists and couldn't be displayed with actual pictures, etc. because GIF and JPEG didn't exist and those images couldn't be displayed because the online services didn't use internet protocols that eventually allowed this phenomenon to occur. Rood was introduced to a manager that worked at a company named Spry, in Seattle, at a University of Washington Saturday seminar at their faculty lounge. It was a seminar that was supposed to be on "The Information Superhighway (sic)" to inform local businesses on what it was supposed to be. The Seattle Times and KOMO TV were "featured speakers" and were supposed to explain this to the audience. The seminar was uninformative, because neither speaker actually knew what they were talking about at the time. Rood sat across from Richard Ting, who worked at Spry and was invited to go to their headquarters in downtown Seattle at 3rd & Occidental in Pioneer Square. Rood met David Pool, the CEO of Spry. After Rood was "introduced" to the real internet, as it was depicted at that time, Rood quickly understood that everyone would want to use this service. Spry had a "secret project" underway called "Mosaic". This was the first iteration of what currently is known as "the browser". Once Rood understood that graphical images could be spread around the internet, he quickly grasped the concept of putting a "Virtual Showroom" to the new and growing "World Wide Web" (WWW) or now known commonly as "The Internet". But Rood quickly understood that the consumer would not want to merely look at his Nissans and Volvos (although he thought they were great automobiles) but that they would rather be able to look and compare ALL makes and models of vehicles. He began to make websites for all makes and models and quickly convinced other dealers that he knew that this was the coming revolution and dealers joined this network exponentially. Customers quickly came to know DealerNet as a place to "navigate to" to find everything they wanted to know about ALL automobiles. Over 45 manufacturers and their dealers joined DealerNet and many other automobile sites began to spring up. However, DealerNet was bought from Rood by Reynolds & Reynolds Corporation, Dayton, OH, in 1995 and Rood later partnered Microsoft and R&R and Carpoint was created. This was a joint venture between the two companies. Today, DealerNet is owned by ADP Corporation, R&R's main competitor, and currently showcases over 14,000 dealers nationwide. DealerNet can be viewed online at: www.dealernet.com. Martin S. Rood ReferencesDealernetDealerNet was an idea originally conceived and created in March, 1994, by Martin S. Rood, of Lake Forest Park, Washington. It was originally conceived as "The Virtual Showroom" and in its earliest iteration offered only Nissan and Volvo automobiles from Mr. Rood's showroom. It is interesting to note that there were online services such as Genie, Compuserve, and AOL in existence before the Internet was "created" and those services offered some automobile "ads", if you will, that were drawn by artists and couldn't be displayed with actual pictures, etc. because GIF and JPEG didn't exist and those images couldn't be displayed because the online services didn't use internet protocols that eventually allowed this phenomenon to occur. Rood was introduced to a manager that worked at a company named Spry, in Seattle, at a University of Washington Saturday seminar at their faculty lounge. It was a seminar that was supposed to be on "The Information Superhighway (sic)" to inform local businesses on what it was supposed to be. The Seattle Times and KOMO TV were "featured speakers" and were supposed to explain this to the audience. The seminar was uninformative, because neither speaker actually knew what they were talking about at the time. Rood sat across from Richard Ting, who worked at Spry and was invited to go to their headquarters in downtown Seattle at 3rd & Occidental in Pioneer Square. Rood met David Pool, the CEO of Spry. After Rood was "introduced" to the real internet, as it was depicted at that time, Rood quickly understood that everyone would want to use this service. Spry had a "secret project" underway called "Mosaic". This was the first iteration of what currently is known as "the browser". Once Rood understood that graphical images could be spread around the internet, he quickly grasped the concept of putting a "Virtual Showroom" to the new and growing "World Wide Web" (WWW) or now known commonly as "The Internet". But Rood quickly understood that the consumer would not want to merely look at his Nissans and Volvos (although he thought they were great automobiles) but that they would rather be able to look and compare ALL makes and models of vehicles. He began to make websites for all makes and models and quickly convinced other dealers that he knew that this was the coming revolution and dealers joined this network exponentially. Customers quickly came to know DealerNet as a place to "navigate to" to find everything they wanted to know about ALL automobiles. Over 45 manufacturers and their dealers joined DealerNet and many other automobile sites began to spring up. However, DealerNet was bought from Rood by Reynolds & Reynolds Corporation, Dayton, OH, in 1995 and Rood later partnered Microsoft and R&R and Carpoint was created. This was a joint venture between the two companies. Today, DealerNet is owned by ADP Corporation, R&R's main competitor, and currently showcases over 14,000 dealers nationwide. DealerNet can be viewed online at: www.dealernet.com. Martin S. Rood |
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