“Draft:FEMWORKS”的意思、由来-开放百科全书

FEMWORKS is a multicultural marketing agency restarted by Kimberlee S. Williams and Tamara A. Fleming in 2004. The reasoning behind this company is to help marginalized people such as African Americans, LGBT community and the urban community in Newark,NJ ^[1]. However as of September 19, 2018 FEMWORKS no longer exists and is on indefinite hiatus^[1]. {{Infobox organization

History

It initially started in 2004 by Williams and Fleming on Halsey Street in Downtown Newark^[1]. Their company as well as other companies such as Liberation in Truth Social Justice Center (LIT) and a gay-owned retail store St.James & Company unfortunately closed down after a decade^[1]. Halsey street was deemed a gay hub during the 1970s and 1980s due to the rise of club scenes^[2]. Eventually the street was recognized in the queer community as Black Lesbian run entrepreneurship.

Founders

In 1998, Kimberlee Williams rented an office space because she was desired to be an entrepreneur^[3]. After failing, she reignited FEMWORKS in 2004 with Tamara Fleming. Williams was the CEO and Fleming was the COO^[4].

Purpose

The founders wanted to make their racial and sexual orientation as two Black gay women to be well known as their company^[1]. The company strives to connect with every day people^[4]. They strive to create relationships between their clients and delivering quality campaign tactics^[5]^[6] .

Goals

FEMWORKS strive to be involved in work that positively shapes attitudes towards marginalized queer people..^[1] The entrepreneurship focuses on campaign development, campaign photography and event production to help their clients ^[4]

Significance

Their marketing strategies and being openly queer was a big part of the Newark's queer community.^[1] Their appeal targets a diverse amount of sectors such as: government (County of Essex) , health (African American Office of Gay Concerns) , education (Eagle Academy), community and economic development (Lincoln Park), arts/tourism (Newark Public Library) and social entrepreneurship (New Jersey Social Innovation Institute) ^[4]. They also were involved in regional, national and global marketing campaigns^[6].

Achievements

In 2010, FEMWORKS collaborated with the African American Office of Gay Concerns (AAOGC) on the "Status is Everything" campaign^[7]. As part of the campaign, Fleming photographed a transgender woman to advocate for HIV testing.^[1]

Fleming photographed twenty queer individuals as part of a public history project- the Queer Newark Oral History Project^[1]^[8].

FEMWORKS created the New Jersey LGBTQ Chamber of Commerce to rectify the absence of diversity inside the National LGBTQ Chamber of Commerce^[1].

Williams won the 2014 New Jersey Social Entrepreneur of the Year at Rutgers Business School 1st Annual Entrepreneurship Awards Ceremony^[10] .

References

1. ^¹²³⁴⁵⁶⁷⁸⁹{{Cite web|url=https://rucore.libraries.rutgers.edu/rutgers-lib/54151/PDF/1/play/|title=Invisible Pathways: Public History by Queer Black Women in Newark|last=Scorsone|first=Kristyn|date=2017|website=s3.us-east-1.amazonaws.com|archive-url=|archive-date=|dead-url=|access-date=2018-12-18}}
2. ^{{Cite web|url=https://queer.newark.rutgers.edu/sites/default/files/files/Queer%20Club%20History%20Outline_Rev%204-16-2016.pdf|title=Preliminary Timeline: History of Queer Club Spaces in Newark|last=Strub, Satter|first=Whitney, Beryl|date=16 April 2016|website=queer.newark.rutgers.edu|archive-url=|archive-date=|dead-url=|access-date=2018-12-18}}
3. ^Kimberlee Williams, Oral history interview by author. Queer Newark Oral History Project, Rutgers University, Newark. New Jersey, March 7,2017.
4. ^¹²³{{Cite journal|last=FEMWORKS|date=2015-09-08|title=FEMWORKS - A Communications Agency (Capabilities Deck)|url=https://www.slideshare.net/FEMWORKS/femworks-a-communications-agency-capabilities-deck}}
5. ^{{Cite web|url=https://www.linkedin.com/company/femworks?trk=ppro_cprof|title=FEMWORKS|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}
6. ^¹{{Cite web|url=http://urbane-dev.com/wp-content/uploads/2015/10/Kimberlee-Williams.pdf|title=Bio-Kimberlee Williams|last=|first=|date=|website=urbane-dev.com|archive-url=|archive-date=|dead-url=|access-date=2018-12-18}}
7. ^{{Cite web|url=http://www.aaogc.org/AAOGC_LaunchesSIVCampaign-1.pdf|title="Status Is Everything" Social Marketing Campaign Targets Young African American Gay Men In Newark|last=|first=|date=|website=www.aaogc.org|archive-url=|archive-date=|dead-url=|access-date=2018-12-18}}
8. ^{{Cite web|url=http://tamaraflemingphotography.com/personal/|title=PassionShoots — Tamara Fleming PhotographyPassionShoots|website=Tamara Fleming Photography|language=en-US|access-date=2018-12-18}}
9. ^{{Cite web|url=http://www.femworks.co/affiliations|title=Affiliations|website=FEMWORKS|access-date=2018-12-18}}
10. ^{{Cite web|url=https://bealocalist.org/kimberlee-williams/|title=Kimberlee Williams|website=BALLE {{!}} Business Alliance for Local Living Economies|language=en-US|access-date=2018-12-18}}