| 词条 | Draft:FTM Marketing |
| 释义 |
FTM Marketing Ltd. was set up by Haider Bahrani and Remo Casadei two Electronics engineers who became friends while studying at University. The original company (Fine Thang Musico) was set up to put on concerts and make recordings of fellow students and friends etc. Electronics at the time was used as a means to an end as much of the equipment they used was fiddled with, developed and modified to perform to their acceptable standards. Sonneteer Hi Fi was born a few years later when Haider and Remo got together to develop an amplifier based on some work they hadn't quite completed while at University. The limited company was established in January 1994 with the first year devoted mainly to developing the product and manufacturing process. The first prototype was shown that very same year at the Hi-Fi show at the Ramada Hotel Heathrow. Rave reviews followed from the Hi-Fi press alongside markets opening in both Europe and the Far East. The first Sonneteer product to hit the market was the highly acclaimed Campion, line integrated amplifier that was the foundation of the sound and build quality reputation which now precedes the mark. Having established this mark of quality the Sonneteer Alabaster, a more powerful line integrated amplifier was launched late 1996 to even greater acclaim than the Campion. After the two integrated amplifiers Sonneteer launched the Sedley. This is a high specification phono pre-amplifier which offers load, gain and RIAA/IEC selection (without taking the lid off) making it adaptable to just about any cartridge on the market. Initial customer feedback has been more than promising. Top class reviews have also followed including Five Star review from What Hi Fi? and World Winner from Hi Fi World. After 3 analogue products it was time to get the old digital electronics notes out and the young men at FTM launched their first CD player - The Byron. The Byron was their first digital project and soon it became Sonneteer’s top selling product. It along with the Dryden DAC were both based on Multibit, Delta Sigma technology with a little bit of Sonneteer analogue spice thrown in. Having caught the digital bug Sonneteer then went all the way and became a force to be reckoned with in the digital domain. The Brontë amplifier was launched as the world’s first Class-T integrated amplifier. Soon after the Brontë CD player was added for good measure. The Brontë was well received by the critics including an editors product of the year from Gramophone magazines, rave reviews from countries as far apart as the Netherlands, Russia, Japan and Thailand and on home turf Hi-Fi+ ranted more than positively about the pair. In 2004 Sonneteer launched the Orton dual mono, integrated amplifier. The Orton was in some way the culmination of a decades worth of work. Essentially the Orton started with original Campion amplifier. Haider and Remo were at a show hosted by one of their dealer in Friesland, Rinsma HiFi. Jan Rinsma and his assistants had tried driving a pair of ARS loudspeakers using a pair of Campion amplifiers by using a single channel from each. The Campion was perfectly capable of driving them on its own but this was another level of experience. So it got Remo and Haider thinking. Originally they were just going to take the Campion design and put it in a box with two power supplies. However, as design engineers they thought they could surely do better? So they did. The Orton took on a number of refinements. Noting that most people prefer the DIR (direct to volume) input on both the Campion and Alabaster, so the Orton got six. Also noting that some people still liked the higher gain line level inputs they allowed each of the six inputs to be programmed (separately) to be a higher gain input. In this case the input would take a small detour through a pre-amplifier gain stage before amplification. The Orton also came with a remote control which neither the Campion nor Alabaster did. At the CES 2008 the first prototype Morpheus Music Centre was unveiled. The Morpheus music centre brought together the quality and convenience of modern technology and the ethos of traditional high end audio all in one piece of equipment. As music was fast finding its home on computer hard drives, personal digital music players (mp3 or iPod), memory sticks, mobile telephones and the web Sonneteer had designed the Morpheus Music Centre to bring it all into the living room and plays it back with all the musical quality for which Sonneteer products were renowned. Connecting to the home WiFi, and with it's 100watt internal amplifier, Morpheus allowed you to listen to high definition music from your computer hard drive over your home network, access to over 14000+ internet radio stations world wide and 23000+ on-demand programs. The Morpheus silent server soon followed in 2011. In 2018 Sonneteer launched their latest invention, The Bard's Headspace. A headphone accessory, the Bard’s Headspace is designed to make your headphones sound like real loudspeakers. The main difference between using headphones and listening to loudspeakers is the physical space or air that is between you and the music coming from them. The Bard’s Headspace adds back most of what is lost in this space to give a more real, natural sound. It plugs into your sound source (Mobile phone, Tablet, Laptop, iPhone, Ipad etc.) using a 3.5mm jack connected cable and your headphones, headset or buds plug into the other end. When music is recorded it is done so with and for listening to through a pair of loudspeakers, normally positioned a distance in front of the listener and spaced apart by a minimum of a metre or two. So the sound has to travel through air between you and the loudspeakers before getting to you and your ears. With headphones this does not happen. So what you hear will not be as heard at the time of recording. The Bard’s Headspace fixes that by adding this ‘air’ back to the sound. So producing a more real or natural sound. As well as an improved sound quality The Bard's Headspace can also reduce the listening fatigue commonly experienced whilst listening to headphones or headsets. References |
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