| 词条 | Draft:Grist (thought leadership agency) |
| 释义 |
Grist is a B2B thought leadership and content marketing agency based in London, specialising in working with leading professional services, financial services and technology firms. {{Infobox company| name = Grist | logo = | industry = Marketing | founded = 2000 | founders = Andrew Rogerson and Mark Wellings | hq_location_city = London | hq_location_country = England | area_served = Worldwide | products = B2B content marketing and thought leadership | website = www.gristonline.com }} About the companyHistory: Grist to the millThe idea for creating an agency was hatched by founders Mark Wellings and Andy Rogerson when they both worked at the Economist Intelligence Unit in New York at the height of the dotcom boom, and realised that content was becoming ‘the new oil’. A zany name seemed to guarantee VC funding at the time, but they also wanted a name with meaning. Grist: a source of profit or advantage. When they returned to London to set-up shop in 2000, they initially provided digital content strategy for internet start-ups and commercialised research from business schools, such as Henley Business School and Leeds University Business School. The business evolved into a content marketing agency providing services to business schools, professional associations such as the Strategic Planning Society and HR Society, and a growing number of corporate clients. Thought leadership specialistsGrist now specialise in helping B2B firms fuel their BD pipeline by creating research-driven thought leadership programmes which build brand and generate qualified leads. They work with some of the world’s leading professional services, financial services and technology firms, including: CA Technologies, DWF, Gowling WLG, Hootsuite and PwC. Sample work[https://www.gristonline.com/insight/case-studies/2017/03/01/ca-technologies-model-research-driven-content-mark/ CA Technologies: A model of research-driven content marketing]: An annual global survey of senior business and IT executives enables this leading software firm to build brand, generate leads and facilitate sales. [https://www.gristonline.com/insight/case-studies/2018/08/15/dwf-debating-future-insurance/ DWF: Debating the future of insurance]: A flagship thought leadership programme, which demonstrates DWF’s understanding of the challenges facing the insurance sector, helps position the firm as much more than just legal advisers. [https://www.gristonline.com/insight/case-studies/2018/11/20/si-partners-keeping-end-goal-mind/ SI Partners: Keeping the end-goal in mind]: A research programme exploring marcoms agency leaders’ mistaken assumptions about what acquirers are looking for, created opportunities for SI Partners to talk with qualified hot prospects about how to realise their full potential value. References |
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