| 词条 | Draft:HappyFresh |
| 释义 |
HappyFresh is an e-commerce startup that provides one-hour grocery delivery service. Through a marketplace-style app, the service offers a selection of products would be commonly found in supermarkets. The app operates with users looking through grocery stores, picking out the items, and then heading to basket menu to pay.[1] HappyFresh concentrates on three markets, such as Indonesia, Malaysia, and Thailand since 2016. In February 2015, HappyFresh service became available on an invite-only basis. The service has been open for public since March 2015.[2] ServiceHappyFresh is a service that delivers groceries to customer’s door. They have partnered with many supermarkets and stores providing online grocery delivery service. Once an order is submitted in the app, a personal shopper will select the products and inform customer whether any item is not available. Then, a courier will deliver the goods.[3] HistoryBack in October 2014, HappyFresh was founded by seven co-founders; Markus Bihler as CEO, Fajar Budiprasetyo as CTO, Benjamin Koellmann as COO, Dr. Konstantin Lange as CFO, Kai Kux as CCO, executive chairman and investor Tim Marbach, and Stefan Jung from Monk’s Hill Ventures as advisor. It was a challenge for Bihler to fit healthy meals into his busy schedule. He wanted to be sure on what was in his food as well as to enjoy preparing simple meals with friends and family at home. However, eating out was the only way at that time. That is how Bihler described the genesis of HappyFresh.[4] Having a presence in Indonesia, Malaysia, and Thailand since 2015, HappyFresh tried to use a portion of the fund to expand throughout Asia.[5] However, when HappyFresh raised the second round of funding in August 2016, the startup decided to cut Taiwan and Philippines back. Bihler added the current round is focusing on developing its tech and building a “sustainably profitable” company.[6] In 2018, HappyFresh collaborated with Grab to launch an on-demand delivery service dubbed GrabFresh. HappyFresh Co-Founder and CTO, Fajar Budiprasetyo, believes HappyFresh can reach more customers with Grab’s extensive network.[7] PresenceHappyFresh is operating in 3 countries in Southeast Asia:
References1. ^{{Cite web|url=https://techcrunch.com/2015/03/10/happyfresh/|title=HappyFresh Is Bringing Instacart-Style One Hour Grocery Delivery To Southeast Asia|last=Russel|first=Jon|date=|website=TechCrunch|language=en-US|archive-url=|archive-date=|dead-url=|access-date=2018-12-12}} 2. ^{{Cite web|url=https://techcrunch.com/2016/08/29/happyfresh-series-b/|title=Southeast Asia e-grocer HappyFresh exits two markets, raises undisclosed Series B|last=Russel|first=Jon|date=|website=TechCrunch|language=en-US|archive-url=|archive-date=|dead-url=|access-date=2018-12-12}} 3. ^{{Cite web|url=http://www.thejakartapost.com/life/2016/06/13/save-time-with-these-delivery-service-apps.html|title=Save time with these delivery service apps|last=Wira|first=Nyoman|date=2016-06-13|website=The Jakarta Post|language=en|archive-url=|archive-date=|dead-url=|access-date=2018-12-12}} 4. ^{{Cite web|url=https://www.techinasia.com/indonesia-malaysia-grocery-delivery-happyfresh|title=Tech in Asia - Connecting Asia's startup ecosystem|last=Cosseboom|first=Leighton|date=2015-03-10|website=www.techinasia.com|language=en-US|archive-url=|archive-date=|dead-url=|access-date=2018-12-12}} 5. ^{{Cite web|url=https://e27.co/jakarta-based-happyfresh-announces-us12m-series-20150914/|title=Jakarta-based HappyFresh announces US$12M Series A|last=McSpadden|first=Kavin|date=2015-09-14|website=e27|language=en|archive-url=|archive-date=|dead-url=|access-date=2018-12-12}} 6. ^{{Cite web|url=https://www.techinasia.com/happyfresh-funding-samena|title=Tech in Asia - Connecting Asia's startup ecosystem|last=Freischlad|first=Nadine|date=2016-08-29|website=www.techinasia.com|language=en-US|archive-url=|archive-date=|dead-url=|access-date=2018-12-12}} 7. ^{{Cite web|url=https://en.tempo.co:443/read/news/2018/09/07/056921448/Grab-HappyFresh-to-Launch-GrabFresh|title=Grab, HappyFresh to Launch GrabFresh|last=|first=|date=2018-09-07|website=en.tempo.co|language=en-US|archive-url=|archive-date=|dead-url=|access-date=2018-12-12}} 8. ^{{Cite web|url=https://techcrunch.com/2016/08/29/happyfresh-series-b/|title=Southeast Asia e-grocer HappyFresh exits two markets, raises undisclosed Series B|last=Russel|first=Jon|date=|website=TechCrunch|language=en-US|archive-url=|archive-date=|dead-url=|access-date=2018-12-12}} |
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