1. Early life and education

2. Career

3. References

After a sixteen-year career in Grey Group, Moses founded United Entertainment Group in 2007 with the collaboration of United Talent Agency. In 2015, global communication firm Edelman acquired a percentage of United Entertainment Group.

Early life and education

Moses was born and raised in Philadelphia.^[1] His father passed away when he was 12 and he occasionally went to work with his mother, a stage actress. On such occasions, he often worked as a ticket manager or front door manager of theatres where his mother was performing.^[2]

In his early twenties, Moses went to Uzbekistan after the fall of the Soviet Union to help American investors launch various enterprises that include a baseball team.^[3]

Career

Moses joined Grey Advertising in 1991 in a marketing position. He continued working in various positions at different departments at the firm for the next six years. In 1997, he formed Alliance as a subsidiary of the Grey Group and under the mentorship of Ed Meyer, Moses became the President of Grey Advertising. In 1998, he developed a collaboration between J. Crew and Dawson's Creek, where Dawson's teens would wear the clothes on-air, and the J. Crew would devote an entire catalog to the show, featuring the actors.^[4] The idea gained Moses media attention and appreciation at his company.^[3] He further brokered deals including pairing Old Spice with the Will Ferrell comedy Talladega Nights: The Ballad of Ricky Bobby, and integrating Crest toothpaste into The Apprentice while also appearing in the broadcast.^[5][6]

In 2004, Moses produced On The Road: A True Rock-n-Roll Road Story, a television show in which college-age people competed for a gig at Sugar Ray's record label, which aired on SpikeTV. Moses continued working as the president and CEO of Alliance until 2007, when Grey Group was acquired by WPP Group.^[7] Soon after the sale, Moses founded United Entertainment Group as a joint venture between himself and United Talent Agency.^[8][3] UEG operates independently from UTA and focuss on developing and producing entertainment properties for consumer brands in nontraditional ways as well as building brands for celebrity clients.^[9]

Under Moses' leadership, UEG has developed entertainment campaigns for companies including Procter & Gamble, Frito-Lay, AT&T, Starbucks, LG Electronics, Nestlé and Queen Latifah, Inc.^[10] Moses also has worked with celebrity clients that include Rihanna, Mark Wahlberg, Queen Latifah, Usher, Katy Perry, Drew Barrymore, and Taylor Swift.^[7][11] Moses has earned many industry accolades including Emmys, Platinum Records, Cannes Lions, and Effies.^[12][13]

In addition to his career, Moses has been an adjunct professor of marketing at Columbia University Business School since January 2012.^[14] He also is a member of the Board of the Hamptons International Film Festival, and a co-founder of the New York Comedy Festival.^[15]

References

• Beijing Grand Bridge
• Beijing-Guangzhou High-Speed Railway
• Beijing-Guangzhou Line
• Beijing-Guangzhou-Shenzhen-Hong Kong High-Speed Railway
• Beijing Guoan in Asian football
• Beijing Haidian Foreign Language Experimental School
• Beijing Haidian foreign language experimental school
• Beijing Haidian Foreign Language School
• Beijing Haidian Foreign Language Shi Yan School
• Beijing-Hangzhou Grand Canal
• Beijing-Hankou Railway
• Beijing Happy Valley
• Beijing-Harbin Expressway
• Beijing-Harbin Passenger Dedicated Line
• Beijing-Harbin Railway
• Beijing huanying ni
• Beijing Huaqi
• Beijing Huaqi Information Digital Technology Co Ltd.
• Beijing Huaqi Information Digital Technology Co Ltd
• Beijing Huiwen High School
• Beijing Huiwen Middle School
• Beijing Hyundai Motor
• Beijing Independent Film Festival
• Beijing Information Science & Technology University
• Beijing Institute of Mining and Technology