- Selected works
- References
- External links
{{AFC submission|d|prof|u=Scope creep|ns=118|decliner=Scope creep|declinets=20181116131520|ts=20181116131452}} {{AFC comment|1=Fails WP:NPROF. h-index of 7 is fairly low. scope_creep (talk) 13:15, 16 November 2018 (UTC)}}
{{Infobox person
|name=Kai-Markus Müller
|image=Future Summit Print Mueller.jpg
|caption=Prof. Dr. Kai-Markus Müller at the Future Summit Print 2016 in Munich
}} Kai-Markus Müller (born September 25, 1976, Stuttgart, Germany) is a German neuroscientist, entrepreneur, and professor. Müller earned his PhD in neural and behavioral sciences in 2010 from the International Max Planck Research School in Tübingen for his dissertation research conducted at the National Institute of Mental Health. He is currently Professor of Consumer Behavior at HFU Business School in Villingen-Schwenningen, Germany.[1] Müller is the founder and CEO of The Neuromarketing Labs, a consumer neuroscience research company based in Aspach, Germany. He is known for having developed an EEG-based research technique for measuring willingness to pay.[2] Selected works - {{cite book|last=Müller |first=Kai |authorlink = |title=NeuroPricing - wie Kunden über Preise denken |publisher=Haufe Lexware |series= |year=2012 |doi= |isbn=978-3648030257 }}
- {{cite journal|last1=Hoefer |first1=D |last2=Handel |first2=M |last3=Müller |first3=KM |last4=Hammer|first4=T |year=2016 |title= Electroencephalographic study showing that tactile stimulation by fabrics of different qualities elicit graded event-related potentials |journal=Skin Research Technology |volume=22 |issue=4 |pages=1–9 |doi= 10.1111/srt.12288 |pmid=26991667 |url= |accessdate= }}
- {{cite journal|last1=Herbes |first1=C |last2=Friege |first2=C |last3=Baldo |first3=D |last4=Müller |first4=KM |year=2015 |title= Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity |journal=Energy Policy |volume=87 |issue= |pages=562–572 |doi=10.1016/j.enpol.2015.10.001 |url= |accessdate= }}
- {{cite journal|last1=Baldo |first1=D |last2=Parikh|first2=H |last3=Piu |first3=Y |last4=Müller |first4=KM |year=2015 |title= Brain waves predict success of new fashion products: A practical application for the footwear retailing industry |journal=Journal of Creating Value |volume=1 |issue=1 |pages=61–71 |doi=10.1111/srt.12288 |pmid=26991667 |url= |accessdate= }}
- {{cite journal|last1=Müller |first1=KM |last2=Do|first2=DH|last3=Schillinger |first3=F |last4=Leopold |first4=DA |year=2009 |title= Dissociable perceptual effects of visual adaptation |journal=PLoS ONE |volume=4 |issue=7 |pages= e6183|doi=10.1371/journal.pone.0006183 |pmid=19593384 |pmc=2703777 |url= |accessdate= }}
- {{cite journal|last1=Müller |first1=KM |last2=Wilke|first2=M|last3=Leopold|first3=DA |year=2009 |title= Visual adaptation to convexity in macaque area V4 |journal=Neuroscience |volume=161 |issue=2 |pages=655–662 |doi=10.1016/j.neuroscience.2009.03.070 |pmid=19345725 |pmc=2724890 |url= |accessdate= }}
- {{cite journal|last1=Wilke |first1=M |last2=Müller|first2=KM |last3=Leopold |first3=DA |year=2009 |title=Neural activity in the visual thalamus reflects perceptual suppression |journal= Proceedings of the National Academy of Sciences |volume=106 |issue=23 |pages=9465–9470 |doi=10.1073/pnas.0900714106 |pmid=19458249 |pmc=2684842 |url= |accessdate= }}
- {{cite journal|last1=Osman |first1=A |last2=Müller|first2=KM |last3=Syre |first3=P |last4=Russ |first4=B |year=2005 |title= Paradoxical lateralization of brain potentials during imagined foot movements |journal=Cognitive Brain Research |volume=24 |issue= 3|pages=727–731 |doi=10.1016/j.cogbrainres.2005.04.004 |pmid=15894471 |url= |accessdate= }}
References 1. ^{{cite web |url=https://www.hs-furtwangen.de/en/staff-directory/profil/1412-kai-markusmueller |title=Prof. Dr. Kai-Markus Müller |author= |date= |website= |publisher=Hochschule Furtwangen University |accessdate=September 5, 2018}}
2. ^{{Cite newspaper |url=http://www.spiegel.de/international/zeitgeist/scientist-uses-brainwaves-to-test-ideal-prices-for-products-a-926807.html |title=Scientist Uses Brainwaves to Test Ideal Prices for Products |journal=Spiegel Online |author=Frank Thadeusz |date=October 10, 2013 |accessdate=September 5, 2018}}
External links - [https://www.hs-furtwangen.de/en/faculties/hfu-business-school/ HFU Business School]
- [https://www.neuromarketing-labs.com/ The Neuromarketing Labs]
|