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词条 Draft:Mobivity
释义

  1. History

  2. Acquisitions

  3. References

{{AFC submission|d|corp|u=Calebvaroga|ns=118|decliner=SamHolt6|declinets=20190103012719|ts=20190102204210}} {{Infobox company
| name = Mobivity
| company_type = Public
| founder = Dennis Becker
| location_city = Chandler, Arizona
| location_country = United States
| website = [https://www.mobivity.com/ mobivity.com]
}}Mobivity was founded in August 2007 in San Diego, California by Dennis Becker, and trades as a public company on the OTCQB Exchange following their IPO on January 13, 2011.[1]

Mobivity provides a platform to connect national restaurants, retailers, and personal care brands with customers to increase retention, visits, and spend. Mobivity’s Recurrency platform aims to increase customer engagement and frequency by capturing detailed POS transaction records, analyzing customer habits, and motivating customers and employees through data-driven messaging applications and rewards.

History

When launching in August of 2007, Mobivity - then named CommerceTel - focused on providing enterprise mobile messaging applications and campaigns for organizations such as the UFC (Ultimate Fighting Championship)[2] and the 2008 Obama for America Campaign[3]. In the years since launching with mobile messaging capabilities, Mobivity has raised over $24M in investor capital from groups including Talkot Capital[4], and launched several new products.

Acquisitions

  • On March 13, 2014, Mobivity announced its acquisition of SmartReceipt[5], bringing together "highly sought-after individual, actionable purchase history"[6] with mobile messaging campaigns.
  • On April 18, 2016, Mobivity completed its acquision of LiveLenz[7], adding a transactional analytics component to its software suite.
  • On November 14, 2018, Mobivity announced its acquisition of Belly (loyalty program) from Hatch Loyalty[8], bringing a mobile loyalty program to the Recurrency suite.

References

1. ^https://www.crunchbase.com/ipo/mobivity-ipo--e02c31c4#section-news
2. ^http://www.sportspromedia.com/news/new_deals_increase_the_ufcs_exposure_and_fan_engagement
3. ^https://www.mobilemarketer.com/ex/mobilemarketer/cms/news/advertising/2462.html
4. ^https://www.crunchbase.com/funding_round/mobivity-post-ipo-equity--65087a87#section-overview
5. ^https://www.prnewswire.com/news-releases/mobivity-completes-acquisition-of-smartreceipt-250045201.html
6. ^https://www.mediapost.com/publications/article/217871/mobivity-to-acquire-smartreceipt-tie-pos-to-perso.html
7. ^http://entrevestor.com/ac/blog/mobivity-buys-livelenz-signals-growth1
8. ^https://www.thewisemarketer.com/customer-experience/hatch-loyalty-announces-the-sale-of-belly-assets/
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