| 词条 | Draft:Park Thaichon | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 释义 |
Park Thaichon, PhD (also known as Dr. Paramaporn Thaichon or ดร. ปรมาภรณ์ ไทยชน) is a leading research in Relationship Marketing and Customer Behavior.[1]. He is the Founder of a research lab/cluster called [https://www.griffith.edu.au/griffith-business-school/departments/marketing/relationship-marketing-for-impact Relationship Marketing for Impact]. The research cluster is part of the [https://www.griffith.edu.au/griffith-business-school Griffith Business School], Australia. After joining Griffith, Park had an opportunity to form a new research cluster called Relationship Marketing for Impact. He has invited ten heads of marketing department from different universities in Australia, New Zealand, the USA as the cluster advisors, and 30 cluster members from both inside and outside Griffith. He has worked with many of them in a number of research projects as well as co-edited five special issues in retailing and relationship marketing in high impact journal outlets. These opportunities also help him to promote his research and the Relationship Marketing for Impact cluster among other academics in the areas of retailing and relationship marketing. He also believes in building a future candidate for success. For this reason, He sponsored more than ten PhD candidates to attend the 2017 mid-year Doctor Colloquium Australian and New Zealand Marketing Academy at his own costs. In terms of his young age, he has started his PhD at the age of 21 at Swinburne University of Technology, Australia. Then, an Assistant Professor of Marketing by 25 at S P Jain School of Global Management, Australia. He has published over 40 international peer-reviewed journals international peer-reviewed journals by the end of 2018. Relationship Marketing for Impact Research ClusterRelationship Marketing for Impact is a newly crafted research cluster within the Department of Marketing, Griffith Business School. The Relationship Marketing for Impact is running alongside with the Center for Sales and Marketing Strategy, University of Washington. The cluster focuses on the current and future issues and opportunities relating to relationship marketing for small, medium and large businesses. The aims are (1) To create a strong network of researchers in relationship marketing; (2) To develop and maintain a strong and innovative research in relationship marketing; (3) To solve business issues relating to relationship marketing; and (4) To connect with the industry experts and enterprises. The cluster has been introduced with five key areas of focus: Online relationship marketing; Big data; Data privacy; Healthcare; and Consumer behaviour[2] Research Impact and ContributionsCollaboration in ResearchSocial Franchising and Franchising – A team from Griffith University and University of Sunshine Coast are working on several projects and ARC grants relating to Australian franchising. The latest project is looking at Australian social franchising. The aim of the project is to gain a deeper understanding of social franchising, relevant organizational behaviour, marketing management and related theories in franchising contexts. Student Engagement and Relationship Marketing - This research project consists of a team of researchers from the areas of human resources, relationship marketing, and education marketing. The aim of the project is to gain a better understanding of student engagement and satisfaction among Mixed Mode and In-Person Mode. It helps develop key strategies that universities can adopt to manage their students more effectively and to drive engagement in a mixed mode of face-to-face and online learning environment. Big Data and Online Relationship Marketing – A team from Griffith University has been working on a research project related to the use of Big Data to understand and enhance online relationship marketing. The project also aims to examine content creation and social media strategies and the levels of their influence on establishing and maintaining online customer relationships. Consumer Privacy - A team of experts from different disciplines, including Marketing, Computer Science and Big Data Analysts, Law, and Political Science will be brought together and tasked with different components of this consumer privacy project. The project will draw on existing capacity at Griffith University in the areas of Marketing, Big Data, Legal ethics and consumer privacy. Relationship Marketing in the Telecommunications - Griffith University and Swinburne University of Technology have been working on consumer relationship management and service quality of the Telecommunications in Thailand, Vietnam, and Australia since 2012. The research team has developed a model called the “NCIS-quality” to measure the overall service quality of the Internet Service Providers. Guest Editor (Special Issue)Dr Thaichon and his team have served as guest editors on international peer-reviewed journals including, the Journal of Strategic Marketing, Journal of Retailing and Consumer Services, Australasian Marketing Journal, Asia Pacific Journal of Marketing and Logistics, and Marketing Intelligence and Planning. The special issues follow the theme of Relationship Marketing in emerging business. For instance, the Special issue call for papers from Marketing Intelligence & Planning is focusing on Online Relationship Marketing. The Special issue call for papers from Journal of Strategic Marketing is focusing at Relationship marketing in franchising and retailing. The Special issue call for papers from Asia Pacific Journal of Marketing and Logistics is focusing at online-tailing: The Current Landscape and Future Developments. All of these special issues would help to build a better image of research at the Department of Marketing. It will also make the Relationship Marketing for Impact research cluster become a well-known research cluster among the key audiences and collaborators.
Research ContributionsHis research has contributed to advancing policy, methodology and marketing theory. For example, Thaichon et al. (2014) have developed a service quality model called NCIS quality model. The model was created to measure the specific service quality for the high-tech Internet Service Provider. This helps companies to manage their performance and improve customer loyalty and satisfaction, and place customers in the heart of business operations. The model has been adopted by a number of Telecommunication companies in many countries. His research on the dark side of marketing, such as value co-destruction and fast food consumption provides companies, consumers and government with necessary knowledge to deal with negative consequences of marketing, advancing well-being of parties involved in the relational exchange. Moreover, research on franchising helps to shed the light on this sector, for example, encouraging disadvantaged population such as females and part-time franchisers to strive for success. In addition, one of his papers co-authored with Hamelin and Moujahid (2017) is an instance of how researchers could take advantage of new and innovative methodology. They adopted eye-tracking and facial expression into one analysis approach. The research was tested with the road safe campaign, and the results were meaningful to the government and advertising agency. Furthermore, Quach and Thaichon (2017) is one of few studies that explored the processes of value co-creation and co-destruction between luxury brands and consumers from the consumer perspective using social resource theory, contributing to the theoretical development in this area. Finally, research on education helps to advance the knowledge in education, especially in relation to how to engage students in mixed modes. This is particularly relevant to recent movements in education, as flipped classrooms has become increasingly more popular.
Academic AwardsHe has received several academic awards and recognitions for his achievements in Research, Teaching, and Service. Including, but not limited to Best Reviewer Award, Research Excellence Awards, Best Paper Award, Best Poster Award, and Teaching Excellence Award.
Source:[26] References{{AFC submission|||ts=20190408084316|u=Sara Quach|ns=118}} |
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