1. Life

2. References

3. Peter Lauterbach

Peter Lauterbach, CEO of SPORTTOTAL AG, is a visionary entrepreneur, who identifies auspicious future markets and business models – and successfully transforms existing businesses.

Life

As CEO of SPORTTOTAL he defined “infastructure business” as core and formed a team of globally unrivalled specialists for special electronics in sports venues – and he strongly pushed internationalization of this infrastructure business. He also repositioned four subsidiaries, sold them based on the “best owner”-principle, generated cash for an ambitious growth-programme, raised additional equity (25m €), won Allianz, BILD, Deutsche Post / DHL, Deutsche Telekom as founding partners for a revolutionary streaming-platform with original content (owned by SPORTTOTAL), organized a debt facility of up to 250m € – to transform the business from a traditional low-margin-supplier in a commodity business into a provider of a multisports-platform-business with scalable revenues and high margins.

References

https://www.sporttotal.com/

Peter Lauterbach

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