1. Pink Rickshaw
     Women Empowerment through Pink Rickshaw Scheme:    Places in India where Pink Rickshaw operates:    Ranchi    Surat    Bongaigaon   Odisha   Gurgaon  

Pink Rickshaw

Pink Rickshaw (also known as Pink Auto) is an alternative to normal auto rickshaws for women passengers in some cities of India. This initiative was taken by the Government of India to prevent women from being harassed and mistreated while commuting in rickshaws. Special features like panic button and GPS system are installed for safety of women. Pink rickshaws are either fully pink rickshaws or their rooftop is pink colored. Pink Rickshaw was first launched in year 2013 in Ranchi. This service was launched by government of India to avoid mishaps against women such as sexual assaults and rapes. The autos are run by the trained professionals, either men or women, only after completion of legal verification and documentation. Eventually it was introduced in many other cities.^[1][2][3]

Women Empowerment through Pink Rickshaw Scheme:

Pink Rickshaw scheme was initiated by Ranchi government for improving the condition of women by providing them safety and empowerment by making them enter in a field that is male dominated. It claims to provide an opportunity to many women and help them to be self sufficient. It is aimed to make them independent and help them stand on their own feet and contribute to the family income.^[4]

Places in India where Pink Rickshaw operates:

Ranchi

Ranchi was the first city in India to launch Pink Rickshaw scheme. It was launched in 2013 for safety of women after the 2012 Delhi gang rape. Jharkhand Police introduced around 200 pink roofed rickshaws in capital Ranchi for transportation of women passengers. These autos had special features such as panic button and GPS system for the safety of women passengers. Police tried to appoint female drivers for these rickshaws, but due to less response by females they appointed male drivers. All the male drivers were verified through standard procedures set by the government authorities. Only those who cleared were given special identity cards and were allowed to ferry women.

But this service is no longer available for women passengers only because drivers have to wait for long duration to get female passengers, due to which drivers started ferrying male passengers too in Pink Autos in order to make more trips in less time.

Surat

Bongaigaon

Bongaigaon is one of the biggest commercial and industrial hubs of Assam. The National Urban Livelihoods Mission (NULM) launched pink rickshaws driven by women, for the safety of women while commuting. Before women got licensed, they were trained by Dispur motor driving school for 2 months so that they can drive with confidence on the roads of Bongaigaon. There were total 13 Rickshaw in the city providing the service from 6 in morning to 6 in evening.^[11]

Odisha

Pink Auto Rickshaw project was launched in Bhubaneswar (capital of Odisha) on 27th June, 2015 by Chief Minister of Odisha. It was introduced by Commissioner of Odisha police to enlighten there 'We care motto' for women. The autos will be driven by men, but only those men will drive who stand to the set standards by the government and will be trained to take care of women passengers in any situation. The auto is mainly for women and children to promote the safety of women commuters in city. Within a year of launch there were 353 pink autos operating in Bhubaneswar in all parts including isolated areas with a positive feedback by the women travelers. Eventually, it was also launched in Rourkela in Odisha.^[3][12]

Gurgaon

In year 2010, for the first time Pink Rickshaw were launched in Gurgaon after several women were sexually assaulted by taxi drivers.  Pink Rickshaw does not received positive response from commuters at that time which leads to failure in sustaining Pink Auto. Therefore the Pink Autos were suspended in Gurgaon after a short period of time.

Back in January, 2013 Pink Auto was relaunched in Gurgaon by Gurgaon Traffic Police to ensure the safety of women passengers. The decision was taken due to a rape case by Uber taxi driver and at the same time the horrific gang rape case of a paramedical student by six men in bus in Delhi on December, 2012. This time, rickshaws were designed by keeping in mind some special safety measures like panic button and GPS system. Government even created an Auto stand specifically for Pink Autos at MG Road Metro Station. There were 22 rickshaws launched this time. Within a month and a half they failed to function in the city and faced a shut down again. One of the major reasons behind the shutdown was increasing popularity of online cab services available in the city. Deputy Commissioner of Traffic Police said that they launched rickshaws but they don't have to play any role in implementation as it totally depends on the market forces and how people accept it.

After facing two failures, in 2015 Pink Rickshaw service was relaunched with total of 61 rickshaws. The initiative was taken to reduce the number of cases of sexual harassment in City.^{[13][14][15][16]}

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