1. Background

2. Early Life and Career Background

3. Personal Life

4. Books

5. DVD/CD

6. References

7. Lectures

8. External Links

9. Seiji Yamashita

Seiji Yamashita (born January 20 1976)^[1] is a director of EARTH Holdings, which manages Japan’s largest beauty salon group “HAIR & MAKE EARTH^[2],” consisting over 240 franchised stores throughout Japan. ^[3](Number of Employees: 3000, Annual Sales: 1.8 billion yen）

Yamashita is also the representative director of Sanctuary Corporation, which operates 70 franchised stores.

30 of the 70 stores originated from Sanctuary Corporation, and they are located in Kanto, Koshinetsu, Tokai, Hokuriku, Hokkaido and Fukuoka area. （Number of Employees: 900, Annual Sales: 0.5 billion yen）

Yamashita was born in Shizuoka. His publication, Successful Habits to earn 100 million yen a year (Nenshu Ichiokuen ni Naruhito no Shukan) (Diamond Press) received high reputation and resulted in publishing second edition in six days and third edition in 20 days after releasing the first edition. As of December 4th, 2018, the total sales reached 57,000 copies.

Background

At the age of 19, Yamashita moved to Tokyo after graduating high school and started working as a hairdresser^[4]. He earned 1.8 million yen a year. His income surpassed 100 million yen at the age of 31. He established Sanctuary Corporation at the age of 26. His company fostered the first manager when he was 30. He then fostered 38 new managers, who became owners of a subsidiary company, second, third, fourth, and fifth-generation subsidiary companies. 4 of these managers currently own a Ferrari. At the age of 31, EARTH Holdings was established, and he was appointed as a director.

Early Life and Career Background

• Yamashita was born in Shizuoka in 1976
• In 1994, after graduating from high school, entered a beauty school in Tokyo.
• In 2001, became the manager of Earth Ginza store.
• In December 2001, monthly sales surpassed 5 million yen.
• In 2002, became a franchise owner of Ginza store. Sanctuary Limited was established.
• In 2006, Sanctuary Limited fostered new managers and opened new stores.
• In 2007, annual income surpassed 100 million yen, at the age of 31.
• Became the director of EARTH Holdings
• In 2008, Sanctuary Limited shifted to Sanctuary Corporation. A new brand, SANCTUARY, was launched.    
• In 2010, SANCTUARY owned over 50 stores.
• In 2013, fostered 6 new managers simultaneously, who now operate second-generation subsidiary companies.
• In 2014, SANCTUARY integrated into EARTH Ginza and launched a nail business.
• Released a DVD, ‘Principles of a number 2’ How to create an organization where employees can earn 100 million yen and more (Sha-in mo Nenshu Ichiokuengoe wo Hatasu Soshiki ni Naru ‘No.2 no Kokoroe’). (Official Integrate)
• In 2016, released a DVD, and delivered a speech for the special seminar, Learn ‘the Relentless Effort’ in 2hours to earn 300 million yen (Nijikan de Nenshu Sanokuen Shikoo wo Manaberu ‘Jimichiryoku’). (Official Integrate)
• In 2017, delivered a speech at the national manager seminar hosted by Japan Management Consultants Association
• Released a CD, Practical skills and principles of a number 2 businessman (Kasegu Nambaa 2 no Jitsumu to Kokoroe) (Japan Management Consultants Association)
• Fostered 2 new managers who now operate third-generation subsidiary companies.
• In 2018, published a book, Successful Habits to earn 100 million yen a year (Nenshu Ichiokuen ni Naruhito no Shukan) (Diamond Press)
• Ranked third for 2018 Business book ranking in Nikkei Trendy (January 2019 edition) which was selected by 1000 businessman and “professional” businessman.

Personal Life

Yamashita respects Toshiharu Kokubun, the founder of EARTH Holdings.

His beloved car is Ferrari 488 Spider. His hobby is to work.

Books

• Successful Habits to earn 100 million yen a year (Nenshu Ichiokuen ni Naruhito no Shukan) (Diamond Press)^[5]

DVD/CD

• DVD, ‘Principles of a number 2’ How to create an organization where employees can earn 100 million yen and more (Sha-in mo Nenshu Ichiokuengoe wo Hatasu Soshiki ni Naru ‘No.2 no Kokoroe’). (Official Integrate)^[6]
• DVD, Learn ‘the Relentless Effort’ in 2hours to earn 300 million yen (Nijikan de Nenshu Sanokuen Shiko wo Manaberu ‘Jimichiryoku’). He delivered a speech at the special seminar. (Official Integrate)
• CD, Practical skills and principles of a number 2 businessman (Kasegu Nambaa 2 no Jitsumu to Kokoroe). (Japan Management Consultants Association)

References

Lectures

• In 2017, Yamashita delivered a speech at the national manager seminar hosted by Japan Management Consultants Association
• In October 2018, delivered a speech at the commemorative launch event for publishing Successful Habits to earn 100 million yen a year (Nenshu Ichiokuen ni Naruhito no Shukan). Lectured in front of 10,000 people at Makuhari Messe.
• In November 2018, delivered a speech in Nagoya for a special lecture, Successful Habits to earn 100 million yen a year (Nenshu Ichiokuen ni Naruhito no Shukan), hosted by Omni Alliance.

External Links

• [https://doers.style/interview/en-yamashita_s/ DOers interview: Seiji Yamashita]
• [https://www.startupgrind.com/events/details/startup-grind-tokyo-presents-seiji-yamashita-earth-holding-inc/ Starupgrind GOOGLE]
• HAIR & MAKE EARTH
• [https://ameblo.jp/seiji-yamashita Seiji Yamashta Ameba Blog]

Seiji Yamashita

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