1. Summary
   

2. The Yahoo Sports Technology Awards
   

3. The Sports Technology Awards Startups
   

4. ENS Ltd
   

5. Sports Technology Talks
   

6. References

Summary

The Sports Technology Awards Group is an international executive-level sports technology awards event, its ceremony taking place yearly every May. Founded in 2014, it was the first event of its kind, and aimed to be the biggest celebration of innovative technology in the sport sector.

The Sports Technology Awards Group’s remit is to ‘inform, inspire and celebrate’ all aspects of tech-led innovation in sports..^[1] The Group’s adjudicating process also seeks to be as transparent as possible, industry figures and international athletes participating in third-party judging separate from the influence of event organizers.

Every Group initiative looks to showcase excellence and recognize visionary figures within the sports sector. 2019 will be the sixth cycle of the ceremony.

The Yahoo Sports Technology Awards

The Sports Technology Awards is the main initiative of the Group, and is currently known as the Yahoo Sports Technology Awards, due to Yahoo Sports’ Headline Sponsorship of the event between 2018 and 2019^[2].

The Yahoo Sports Technology Awards is an annual awards presentation for outstanding advances in sports technology. Awarded by the Sports Technology Awards Group and judged by influencers from the world of sport, these awards recognize excellence in the sports industry. There are six brands shortlisted for every category, with one outright winner being awarded the Trophy in each. The Awards were first held in 2014, and attracts entries from all over the world across many different sports^[3].

The Yahoo Sports Technology Awards current and previous judges span C-Suite executives to Olympic and Paralympic champions. The list includes Kelly Sotherton, Baroness Tanni Grey-Thompson, Michael Lynagh, Isa Guha, Ben Ryan, and Louis Saha^[4].

The ceremony itself is an executive-level networking event, where one in every two guests is a C-Suite executive^[5]. Previous winners of the Awards include: AELTC, ATP, BT Sport, BBC Sport, Catapult Sports, England Rugby, Fitbit, Hawk-Eye Innovations, NBA, O2, STAT Sports, Ticketmaster, and Spidercam^[6].

The Sports Technology Awards Startups

The Sports Technology Awards Startups commenced in 2017 to celebrate innovation in sports technology from young businesses. The awards categories focus on innovation from businesses funded from Seed to Series C. The 2019 awards see the introduction of categories for Best Deal, Senior Executive and Crowdfunded Business^[7].

The Startups judging is completed online, independently of and without reference to any other scorer; each judge marks every element of the entry form, then submits a total score for each shortlisted entry. In the case of a tie, at least one other judge is asked to evaluate these in the same way to determine the winner^[8].

ENS Ltd

ENS is a Sports PR agency founded by Rebecca Hopkins in 2002. It specializes in digital and social, media and influencer relations, content creation, and crisis and reputation management. The agency is now the UK’s longest established independent Sports PR agency^[9].

The clientele that ENS has worked with include, BT, City AM, EDF, FIFA, HOK, Liverpool FC, LTA, Microsoft, and Paddy Power^[10].

Sports Technology Talks

The Sports Technology Talks facilitate access to the learnings of international experts in sports technology. Attendees hear about the latest innovations and examples of tech-led implementation by high-level industry figures^[11]

Previous Speakers Include:

Previous Speakers Include:

• Chris DeVolder, Senior Principal, Managing Principal, HOK
• Benjamin Lickfett, Head of Emerging Technologies & Digital Innovation, Diageo
• Xavi Cortadellas, Head of Innovation and Design, Gatorade
• James Hewitt, Chief Innovation Officer, Hintsa Performance
• Bradley Simmonds, Personal Trainer and Influencer
• Wayne Barnes, Professional Rugby Referee
• Lance Walker, Director, Michael Johnson Performance
• Mick Fitzgerald, Retired Irish National Hunt Jockey

References

• FYI TV18
• FYI (U.S. TV channel)
• Fykiotripa
• Fylaktou
• Fylde Borough
• Fylde Borough Council election, 1999
• Fylde Borough Council election, 2003
• Fylde Borough Council election, 2007
• Fylde Borough Council election, 2011
• Fylde Borough Council election, 2015
• Fylde by-election, 1938
• Fylde, Lancashire
• Fylde L.F.C.
• Fyler-Hotchkiss Estate
• Fylingthorpe
• Fylkesvei 404
• Fylkesvei 405
• Fylkesvei 406
• Fylkesvei 407
• Fylkesvei 408
• Fylkesvei 410
• Fylkesvei 411
• Fylkesvei 412
• Fylkesvei 413
• Fylkesvei 414