“Draft:Stefan Hansen”的意思、由来-开放百科全书

Stefan Hansen was born in 1963 and grew up in (West) Berlin. He first studied German literature and journalism at the Free University of Berlin. After his studies, he completed a Chamber of Commerce and Industry apprenticeship as an advertising agent.

In the 1980s and 90s he played rugby and other sports at both national and international levels for Berlin rugby club^[1] in the Bundesliga and in France and England. He played as a number 8.

He is married to businesswoman Sandra Hansen (Lemanjà), has 3 children and lives in Berlin.

Business activity

Stefan Hansen became a Managing Partner at dorland Advertising Agency^[2] in 1989. In 1992 the international agency network, Grey, acquired the agency, and after going global, he led 19 dorland offices in 17 European countries between 1995 and 2007 under the umbrella of Grey Global Group/WPP.

In the early 1990s, dorland took on a pioneering role in liberalising the energy markets with clients such as BEWAG/Vattenfall, EnBW and GASAG and, together with the e-plus service, advanced the development of the mobile communications market.

Other clients included Honda, Procter & Gamble, Volvo, BMW Eastern Europe and Lufthansa.

The image campaigns “Not for everybody” and “[https://www.berliner-pilsner.de/berlin-du-bist-so-wunderbar Du bist so wunderbar Berlin]”^[3] were created for Bruno Banani and Berliner Pilsner, respectively, under the leadership of the CCO Fritz Hendrick Melle.

In 2014 Stefan Hansen retired from managing the international agency to focus on his own projects. In doing so, he removed dorland from the Grey/WPP Network and integrated it into his investment company (Private Pier Industries), which he founded in 2011 together with Hendrick Melle of which he is an Executive Director.

The dog food brand [https://www.irish-pure.de Irish Pure]^[4], the whiskey brand Grace O'Malley Whiskey^[5] and the fashion label Lemanjá^[6] were all developed and distributed under the umbrella of Private Pier Investment. Alongside dorland, the promotion agency Promotion For You and the music publisher Neue Rianoni Music are also a part of the group. Due to its close ties to Ireland, the agency has several branches and subsidiaries on the Emerald Isle.

Stefan Hansen is Deputy CEO of the Board of Bauhaus Archiv, Berlin, Chairman of the Emanuel Lasker Society, Olympic Commissioner of the German Rugby Association, and he has written several books and publications.

Literature

Stefan Hansen (Publisher), Alexander Schug and Hilmar Sack (Authors): Moments of Consistency. Eine Geschichte der Werbung, Berlin 2004, {{ISBN|3-89942-173-6}}.

Stefan Hansen and Edzard Reuter: Scharein, Berlin 2006, {{ISBN|38030-3318-7}} {{ISBN|978-3-8030-3318-5}}

Forster/Hansen/Negele: Emanuel Lasker – Denker Weltenbürger Schachweltmeister, Berlin 2009, {{ISBN|978-3-935800-05-1}}

References

1. ^https://berliner-rugby-club.de
2. ^https://www.dorland.de
3. ^https://www.dorland.de/work-berliner-pilsner
4. ^https://www.dorland.de/work-irishpure
5. ^https://www.dorland.de/work-graceomalley
6. ^https://www.dorland.de/work-lemanja

Life and Education

Business activity

Literature

References