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词条 Draft:StepJockey
释义

  1. History

  2. The App

  3. Reception

  4. References

{{AFC submission|d|npov|u=Wtoalabi|ns=118|decliner=I dream of horses|declinets=20190222211650|ts=20190222210522}} {{AFC comment|1=Also, there's some spots where sentences are overcited.  I dream of horses {{small|(My talk page) (My edits)}} @ 21:16, 22 February 2019 (UTC)}}
{{Infobox company
| name = StepJockey
| logo =
| logo_size = 250
| industry = Health informatics, Physical fitness,Wellness,Gamification
| founded = {{start date|November 1, 2013}}
| hq_location_city = London
| hq_location_country = United Kingdom
| area_served = Worldwide
| key_people = {{ublist |Paul Nuki, Helen Nuki (Founders). | Zarir Vakil (CEO)}}
| website = {{URL|https://www.stepjockey.com}}
}}

StepJockey Ltd is a London-based.[1] digital health company that seeks to combat sedentary behaviour as well as promote staff wellness in corporate offices around the world[2].

Using proprietary smart-sign and gamification technology, the company developed StepJockey, a stair-tracking app, created to encourage and 'nudge' users in multi-storey workplaces to take the stair case instead of using the lift.[3][4]

[5]

History

The company was founded on the 1st of November, 2013[4] [1] by Helen Nuki (a behavioural economics expert)

[6]

[7] and Paul Nuki (a journalist[8] and its first CEO [9][10].

That same year, the company raised £200,000 as its initial seed funding from the Department of Health's Small Business Research Initiative

(SBRI).[11][12]

[13]

In 2015, it secured a new round of investments to the tune of £600,000 from a consortium of blue-chips companies. The funding was led by London Business Angels and supported by a number of private investors like Med City, Capital Enterprise, Sevenex Capital Partners and London Co-Investment Fund.[10][3].

StepJockey announced Aktivita, a Germany based wellness company in 2017 as its new distribution partner in Germany. This was a direct result of the Mayor of London's International Business Programme, an initiative that was designed to help tech companies develop strategic business relationships with global companies.[3]

In 2018, a former private equity investment director Zarir Vakila, became its new CEO.

[14][15]

The App

According to a 6-week trial test carried out by the company, involving 250,000 stair/lift journeys, it was established that 29% more people would be willing to climb the stairs, provided there were posters showing the amount of calories to be burnt by going up the given set of stairs.[16]

[17]

Using this discovery, the company began to form partnerships with building administrators and businesses in order to install acrylic-glass signs and way-finding arrows on their stair walls and elevator banks.[7][18]

These "smart signs" are able to give the calorie burn rating of the stairs and allow employees using the stairs to track and ‘gamify’ their performance.[19]

Interested users will have to download the app and signup to the service by scanning the NFC and QR codes embedded on the walled signage. Once this is done, the app starts displaying the number of steps between each floor, while also calculating the number of calories to be expended every time a user makes a return trip.[20][21]

Users can also choose to participate in the gamified stair-climbing programme challenges involving other users, though this is a paid for feature.[14]

Reception

The app has been installed in over 15,000 office buildings all over the world like London City Hall, Huntsville Hospital System, Disney, Pearson, JLL, UBS, Channel 4, NBC and The Wellcome Trust.[5][14]

[22]

The former mayor of London, Boris Johnson was known to have said "Anything that gets people more active and helps tackle obesity is a good thing in my book. This initiative is a great mix of old fashioned common sense and smart technology to track and incentivise."

[23]

[24].

StepJockey was a finalist in the 2014 UK Mobile and App Design Awards organized by drivenXDesign

[25]

It was also a finalist in the AXA 2016 Breakout Award category

[26].


References

1. ^1 {{Cite web|url=https://www.crunchbase.com/organization/stepjockey-ltd|title=StepJockey|website=Crunchbase|language=en|access-date=2019-02-18}}
2. ^{{Cite web|url=https://www.newable.co.uk/private-investing/news-and-views/article.php?title=stepjockey-announces-new-german-distribution-partnership-on-london-mayor-s-berlin-trade-mission|title=StepJockey announces new German distribution partnership on London Mayor's Berlin trade mission {{!}} News {{!}} Newable|website=www.newable.co.uk|language=en|access-date=2019-02-18}}
3. ^1 2 {{Cite web|url=http://www.angelsinmedcity.org.uk/stepjockey-berlin|title=StepJockey announces new German distribution partnership on London Mayor’s Berlin trade mission|last=LBA.admin|date=2017-03-27|website=Angels in MedCity|language=en|access-date=2019-02-18}}
4. ^1 {{Cite web|url=https://www.bloomberg.com/tosv2.html?vid=&uuid=5940a0c0-3387-11e9-8763-5b735d89eaba&url=L3Jlc2VhcmNoL3N0b2Nrcy9wcml2YXRlL3NuYXBzaG90LmFzcD9wcml2Y2FwSWQ9MzA5MjA5ODk4|title=Bloomberg - Are you a robot?|website=www.bloomberg.com|access-date=2019-02-18}}
5. ^1 {{Cite news|url=https://www.huffingtonpost.com/entry/hospital-staff-wellness-programs_us_56b38916e4b04f9b57d8b3a1|title=If Your Office Put A Calorie Counter Next To The Staircase, Would You Still Take The Elevator?|last=Che|first=Jenny|date=2016-02-08|work=Huffington Post|access-date=2019-02-18|language=en-US}}
6. ^{{Cite web|url=https://data.londonsport.org/insights/stepping-up-to-better-health-could-stair-climbing-be-the-solution/|title=Stepping up to better health: could stair climbing be the solution? – London Sport Insight Portal|language=en-US|access-date=2019-02-18}}
7. ^1 {{Cite web|url=https://www.dailymail.co.uk/news/article-2507048/Calorie-burn-labels-stairs-StepJockey-appear-offices-drive-wean-workers-lifts-improve-fitness.html|title=Calorie-burn labels for stairs to appear in offices|date=2013-11-14|website=Mail Online|access-date=2019-02-18}}
8. ^{{Cite news|url=https://www.theguardian.com/media/2007/may/03/newmedia.epublic|title=Paul Nuki joins medical web project|last=Brook|first=Stephen|date=2007-05-03|work=The Guardian|access-date=2019-02-18|last2=correspondent|first2=press|language=en-GB|issn=0261-3077}}
9. ^{{Cite web|url=https://thriveglobal.com/stories/taking-positive-steps-at-work/|title=Taking Positive Steps at Work|website=thriveglobal.com|language=en|access-date=2019-02-18}}
10. ^1 {{Cite web|url=https://www.gov.uk/government/case-studies/stepjockey-health-app-developer-wins-600000-private-investment|title=StepJockey: health app developer wins £600,000 private investment|website=GOV.UK|language=en|access-date=2019-02-18}}
11. ^{{Cite web|url=http://www.digitalspy.com/tech/a531010/stepjockey-app-shows-calories-burned-on-stairs-via-smart-posters/|title=App shows calories burned on stairs|last=Langshaw|first=Mark|date=2013-11-13|website=Digital Spy|language=en-GB|access-date=2019-02-18}}
12. ^{{Cite web|url=https://www.insidermedia.com/insider/southwest/stair-climbing-apps-steps-up-with-crowdfunding-campaign|title=Stair climbing apps steps up with crowdfunding campaign|last=Ltd|first=Insider Media|website=Insider Media Ltd|language=en|access-date=2019-02-18}}
13. ^{{Cite web|url=https://blogit.realwire.com/StepJockey-raises-600000-to-fuel-growth-and-corporate-wellness-innovation|title=StepJockey {{!}} StepJockey raises £600,000 to fuel growth and corporate wellness innovation|date=2015-09-14|website=RealWire|language=en|access-date=2019-02-18}}
14. ^1 2 {{Cite web|url=https://www.growthbusiness.co.uk/entrepreneur-interview-zarir-vakil-stepjockey-2555148/|title=Entrepreneur interview: Zarir Vakil, StepJockey|date=2018-09-12|website=Growth Business|language=en-GB|access-date=2019-02-18}}
15. ^{{Cite web|url=https://www.insightssuccess.com/stepjockey-transforming-workplace-health-since-inception/|title=StepJockey: Transforming Workplace Health Since Inception|last=Success|first=Insights|date=2018-12-13|website=Insights success|language=en-US|access-date=2019-02-18}}
16. ^{{Cite web|url=https://irishtechnews.ie/fusion-hr-launches-stair-climbing-gamification-platform-to-help-employees-keep-fit-at-work/|title=Fusion HR Launches Stair Climbing Gamification Platform to Help Employees Keep Fit at Work – Irish Tech News|language=en-US|access-date=2019-02-18}}
17. ^{{Cite web|url=https://abcnews.go.com/Health/uk-program-posts-calorie-counts-taking-stairs/story?id=20888097|title=Counting Calories? Check the Stairwell|website=ABC News|language=en|access-date=2019-02-18}}
18. ^{{Cite news|url=https://www.bbc.com/news/health-24933090|title=Why I take the stairs at the BBC|last=Walsh|first=Fergus|date=2013-11-14|access-date=2019-02-18|language=en-GB}}
19. ^{{Cite web|url=https://www.thestar.com.my/lifestyle/health/fitness/2013/11/19/posters-nudge-british-workers-to-take-the-stairs/|title=Posters nudge British workers to take the stairs - Fitness {{!}} The Star Online|website=www.thestar.com.my|access-date=2019-02-18}}
20. ^{{Cite web|url=http://tfienvision.com/2014/01/labeling-the-world-with-calorie-loss-indicators/|title=Labeling the World with Calorie Loss Indicators|date=2014-01-07|website=TFI Envision, Inc.|language=en-US|access-date=2019-02-18}}
21. ^{{Cite web|url=https://www.fastcompany.com/3022513/these-signs-let-you-know-just-how-good-for-you-taking-the-stairs-is|title=These Signs Let You Know Just How Good For You Taking The Stairs Is|last=Schiller|first=Ben|date=2013-12-17|website=Fast Company|language=en-US|access-date=2019-02-18}}
22. ^{{Cite web|url=https://www.london.gov.uk//press-releases-1958|title=Mayor champions healthier workplaces through City Hall get fit challenge|date=2014-05-08|website=London City Hall|language=en|access-date=2019-02-18}}
23. ^{{Cite web|url=http://www.healthcarepct.com/articles/Calorie-labels-fitted-to-staircases|title=Calorie labels fitted to staircases - Articles|website=Healthcare PCT|language=english|access-date=2019-02-18}}
24. ^{{Cite news|url=https://www.telegraph.co.uk/news/health/news/10447405/Calorie-labels-fitted-to-staircases.html|title=Calorie labels fitted to staircases|last=Collins|first=Nick|date=2013-11-13|access-date=2019-02-18|language=en-GB|issn=0307-1235}}
25. ^{{Cite web|url=https://drivenxdesign.com/UKAPPS14/categorydetails.asp?id=5749|title=Categories - 2014 UK Mobile & App Design Awards|website=drivenxdesign.com|access-date=2019-02-18}}
26. ^{{Cite web|url=https://www.axappphealthcare.co.uk/healthtechandyou/past-award-winners/2016/the-breakout-award/|title=AXA PPP Health Tech & You - The Breakout Award 2016|website=www.axappphealthcare.co.uk|access-date=2019-02-18}}
{{Sports-tracking-apps}}Category:Exercise equipmentCategory:Mobile softwareCategory:IOS softwareCategory:Android (operating system) softwareCategory:Windows Phone softwareCategory:Health InformaticsCategory:Exercise equipment{{AFC submission|||ts=20190227130329|u=Wtoalabi|ns=118}}
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