| 词条 | Draft:Swiss Made: The Untold Story Behind Switzerland's Success |
| 释义 |
Written by R. James Breiding in 2011, it is a book that shows in detail how Switzerland developed from being a poor country, with difficult topography and hardly any raw material, into one of the most competitive countries in the world. Through interviews with successful companies in Switzerland, Swiss Made reveals the stories that are behind the financial success Switzerland has nowadays and includes their different stories in the book. Swiss Made is available in 8 languages (Arabic, Mandarin, English, French, German, Japanese, Polish and Vietnamese) currently has sold over 200.000 copies in total. Swiss embassies present the book as a diplomatic gift. In 2014, Swiss Made won the “best publication on Swiss values” from Pro Helvetia and currently has the support of 40 Swiss companies and organizations. ContentWhy has Switzerland—a tiny, landlocked country with few natural advantages—become so successful for so long at so many things? In banking, pharmaceuticals, machinery, even textiles, Swiss companies rank alongside the biggest and most powerful global competitors. How did they get there? Can the Swiss continue to perform in a hyper-competitive global economy? Swiss Made offers answers to these and many other questions about the country as it describes the origins, structures, and characteristics of the most important Swiss companies Swiss Made has 15 chapters where it describes, among others, the stories of big companies nowadays such as Nestlè. EditionsSwiss Made was published in English in 2012, and has been translated to 7 other languages;
Referenceshttps://www.swissnexchina.org/en/event/swiss-made-the-untold-stories-behind-switzerlands-role-as-banking-center/ https://www.eda.admin.ch/dam/countries/countries-content/vietnam/en/EN_PressRelease.pdf https://medium.com/@innovecosys/innovation-swiss-style-the-untold-story-behind-switzerlands-success-107fd6232120 http://innovationecosystem.com/innovation-swiss-style-untold-story-behind-switzerlands-success-with-james-breiding/ https://www.youtube.com/watch?v=BIRrIm-dqaw - R. James Breiding in Woodrow Wilson School of Public and International Affairs about Swiss Made https://www.youtube.com/watch?v=FTvcRxn4_rs - R.James Breiding in CNBC about Swiss Made https://www.goodreads.com/book/show/13236903-swiss-made https://www.amazon.com/s?i=stripbooks&rh=p_27%3AR.+James+Breiding&s=relevancerank&text=R.+James+Breiding&ref=dp_byline_sr_book_1 |
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