| 词条 | Engagio |
| 释义 |
| name = Engagio Inc. | logo = | logo_size = | logo_alt = | logo_caption = | logo_padding = | image = | image_size = | image_alt = | image_caption = | native_name = | native_name_lang = | former_name = | type = | industry = Marketing software | founded = 2015 | founders = {{Flatlist |
}} | hq_location = | hq_location_city = San Mateo, California | hq_location_country = United States | num_locations = | area_served = Worldwide | key_people = {{Plainlist |
}} | num_employees = | num_employees_year = | brands = | products = PlayMaker, Account Based Marketing | owner = | website = {{URL|http://www.engagio.com/}} }}Engagio is an American software company based in San Mateo, California. Their Account Based Marketing platform helps B2B marketers understand, act and measure account-based initiatives.[1][2][3] HistoryEngagio was founded in early 2015 by Jon Miller, co-founder of marketing automation company Marketo, and Brian Babcock. While working as vice president of marketing at Marketo, Miller realized that broad-based demand generation did not work with larger, named accounts. He started developing an account-based strategy, which inspired him to co-found Engagio. The idea to help B2B marketers better execute their go-to-market strategy in a complex sale at the account level inspired him to co-found Engagio. (The company should not be confused with an older software company, also named "Engagio", which was an app for managing social conversations and which was acquired by Influitive in 2013.)[2][4] Engagio has had two rounds of funding, Series A for $10 million in 2015 and Series B for $22 million in 2016.[5] As of early 2019, the company has hundreds clients and is operating at over $7M in recurring annual revenue.[6]. Several of its customers come from the high-tech industry, including business software companies like Anaplan, Snowflake Computing, Hortonworks, New Relic, [https://www.pendo.io/ Pendo], and JDA Software. ProductsEngagio offers a suite of products to enable an ABM go-to-market strategy: ABM Foundation, Engage Analytics, Engage ABM Automation, Dash Attribution, and Engagio Scout (an extension for Google’s Chrome web browser). These products help marketers align their entire revenue team around the same set of accounts so they can understand what is happening at those accounts, orchestrate coordinated action to engage those accounts, and measure the impact of those efforts. Engagio’s ABM Foundation combines data from multiple sources, maps leads to accounts (L2A), and enables customers to access account insights anywhere on the web.[7] Engagio’s Engage Analytics tracks engagement, scores and prioritizes accounts, and measures the impact of your ABM programs. Engagio’s Engage ABM Automation enables marketers to scale ABM programs by automating multi-channel actions in response to account engagement or inactivity.[8] Engagio’s Dash Attribution gives revenue-focused marketers insight into the ROI of their marketing programs. This product is the only true account-based attribution solution on the market, offering all standard marketing attribution models as well as custom and engagement minute attribution models. This product is a native Salesforce AppExchange app.[9] Engagio’s Scout Chrome extension enables customer-facing teams to access account-level and person-level engagement details and manage data wherever you go on the web.[10] References1. ^{{cite web |url = http://www.bizjournals.com/sanjose/blog/techflash/2016/08/marketing-startup-engagio-raises-22m-to-help.html |title = Marketing startup Engagio raises $22M to help business-to-business companies with customer outreach |publisher = Silicon Valley Business Journal |author = Gina Hall |date = 9 August 2016 |accessdate = 24 August 2016}} 2. ^1 {{cite web |url = http://fortune.com/2016/08/09/marketo-jon-miller-engagio/ |title = Marketo's Co-Founder Is Trying His Hand at Another Marketing Startup |publisher = Fortune |author = Heather Clancy |date = 9 August 2016 |accessdate = 24 August 2016}} 3. ^{{cite web |url = http://www.martechadvisor.com/news/sales-enablement/marketos-cofounder-sets-foot-back-into-targeted-marketing-tools-domain-with-new-startup-engagio-through-series-b-funding-of-22-million/ |title = Marketo's Co-Founder Sets Foot Back into Targeted Marketing Tools Domain with Series B Funding of $22 Million for his Startup Engagio |publisher = Martech Advisor |author = Shabana Arora |date = 10 August 2016 |accessdate = 24 August 2016}} 4. ^{{cite web |url = http://www.dmnews.com/marketing-strategy/the-magic-of-account-based-marketing/article/464201/ |title = The Magic of Account-Based Marketing |publisher = DMN |author = Jason Compton |date = 11 January 2016 |accessdate = 24 August 2016}} 5. ^{{cite web |url = https://techcrunch.com/2015/04/08/marketo-founder-raises-10m-for-engagio-his-b2b-sequel/ |title = Marketo Founder Raises $10M For Engagio, His B2B Sequel |publisher = TechCrunch |author = Jordan Crook |date = 8 April 2015 |accessdate = 24 August 2016}} 6. ^{{cite web |url = https://techcrunch.com/2016/05/05/engagio-launches-playmaker-to-turn-b2b-marketing-insights-into-action-items/ |title = Engagio launches PlayMaker to turn B2B marketing insights into action items |publisher = TechCrunch |author = Jordan Crook |date = 5 May 2016 |accessdate = 24 August 2016}} 7. ^{{cite web |title=FOUNDATION Integrated Account Data |url=https://www.engagio.com/products/foundation/ |website=Engagio |publisher=Engagio |accessdate=21 March 2019}} 8. ^{{cite web |title=ENGAGE Account Analytics |url=https://www.engagio.com/products/engage/ |website=Engagio |publisher=Engagio |accessdate=21 March 2019}} 9. ^{{cite news |last1=Bullock |first1=Heidi |title=Engagio Launches ‘Dash Account Based Attribution’ to Help Marketers Measure and Understand the Impact of ABM Initiatives |url=https://www.businesswire.com/news/home/20170927005286/en/Engagio-Launches-%E2%80%98Dash-Account-Based-Attribution%E2%80%99-Marketers |accessdate=27 September 2017 |publisher=BusinessWire}} 10. ^{{cite news |last1=Di Chiro |first1=Patrick |title=Engagio Introduces Scout: A New Account Based Marketing Extension to Support Customer-Facing Teams to Work in Their Platform of Choice |url=https://www.marketwatch.com/press-release/engagio-introduces-scout-a-new-account-based-marketing-extension-to-support-customer-facing-teams-to-work-in-their-platform-of-choice-2017-04-24 |accessdate=24 April 2017 |publisher=Market Watch}} External links
3 : Companies based in San Mateo, California|Software companies based in California|American companies established in 2015 |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。