| 词条 | Essity |
| 释义 |
| name = Essity AB | logo = Essity logo.svg | logo_size = 250px | type = Aktiebolag | traded_as = {{OMX|SSE139300|ESSITY A}}, {{OMXb|SSE139301|ESSITY B}} }} Essity AB is a global hygiene and health company, with its headquarters in Stockholm, Sweden. The company develops, manufactures and sells products and solutions within hygiene and health. The products portfolio contains tissue paper, baby diapers, feminine care (menstruation pads etc.), incontinence products, compression therapy, orthopedics and wound care. Essity was a part of the hygiene and forest products company SCA until 2017, when the company spun off the hygiene operations that became listed as a separate company on Nasdaq Stockholm. Essity has approximately 48 000 employees and net sales in 2017 amounted to 11.3 billion euros.[1] The name Essity stems from Essentials and Necessities. HistoryEssity was listed at the Stock Exchange in Stockholm on June 15th, 2017 and is formerly a part of the SCA group.[2] SCA was founded in 1929 as a forest company. SCA entered the paper-based consumer goods market early on. In 1975, SCA acquired Mölnlycke Health Care, a western European producer of disposable hygiene products. In 1995 they acquired the German paper and packaging company PWA. In 2001 the division Wisconsin Tissue of the United States company Georgia-Pacific Tissue was acquired. In 2004 SCA acquired the tissue and hygiene products businesses of Carter Holt Harvey from International Paper. In 2007, Procter & Gamble sold their European tissue business to SCA for 512 million euros ($672 million).[3] In 2007 SCA acquired its first minority share in the Asian tissue company Vinda. In July 2012, the acquisition of Georgia Pacific’s tissue operations, including the brand Lotus, was closed. The total price amounted to 1.32 billion euros. In 2013 SCA became majority shareholder in Vinda.[4] In 2015, SCA was the largest producer of tissue paper in the world.[5] In August 2015 it was announced that SCA's hygiene operations and forest operations will be divided into two different divisions. A year later, 24 August 2016, the company announced that it intends to split the SCA in two listed companies. In December 2016 SCA announced the acquisition of BSN Medical, a company specializing in the areas of Compression Therapy, Wound Care and Orthopaedics. The purchase price amounted to 2 740 million euros and included brands such as Jobst, Leukoplast, Cutimed, Delta Cast and Actimove. In 2017, SCA split off Essity as a separate company, also listed at the Stock Exchange in Stockholm.[6] BrandsLibresse{{main|Libresse}}PlentyThe paper towel product Bounty was rebranded in the UK as "Plenty" after 2007. The company allocated over a third of its £8.5m marketing spend to a marketing campaign featuring "Juan Sheet", an ironic and satirical representation of a Spanish conquistador, with the tagline "Juan Sheet (one sheet) does plenty".[7][8] Tempo{{ill|Tempo (tissue paper brand)|de|Tempo (Marke)}}TENA{{main|TENA}}Tork
Vinda{{main|Vinda International}}Zewa / Cushelle{{infobox brand| name = Zewa, Cushelle | logo = | image = | caption = | type = Toilet paper | currentowner = Essity | origin = | introduced = | discontinued = | related = | markets = Europe | previousowners = Procter & Gamble | trademarkregistrations = | website = }} Zewa {{IPA-de|ˈʦeːva|}} and Cushelle are a toilet paper brand manufactured by Essity. The brand Zewa has existed since the 1960s, acquired by SCA in 1995 from the German paper and packaging company PWA. P&G produced the toilet paper Charmin in the United States and in Europe before 2007. In 2008, Charmin was rebranded Zewa in Germany. There was no mascot in the commercials, but in the first Zewa commercial the Charmin bear was seen.{{citation needed|date=July 2017}} In 2010, the brand name was changed to Cushelle in the United Kingdom.[10] Cushelle is marketed with a mascot - a koala named Kenny.[11]{{better source needed|date=January 2018}} In the advertisements for Cushelle, they are voiced-over by Robert Webb.{{citation needed|date=July 2017}} References1. ^http://www.tissueworldmagazine.com/latest-headlines/essity-reports-increase-in-net-sales-in-2017-results/ 2. ^https://www.nonwovens-industry.com/contents/view_breaking-news/2017-06-16/essity-listed-on-nasdaq-stockholm 3. ^{{cite news| url = https://www.reuters.com/article/sca-procterandgamble/update-2-pg-sells-european-tissue-unit-to-swedens-sca-idUSL1228850220070312 | title = P&G sells European tissue unit to Sweden's SCA | agency = Reuters | date = 2007-03-12 | accessdate = 2018-01-09 }} 4. ^https://www.reuters.com/article/us-vinda-sca/sca-to-bid-for-control-of-chinese-tissue-maker-vinda-idUSBRE9880L820130909 5. ^{{cite web|url=http://www.paperindustryworld.com/is-tissue-becoming-a-safe-haven-for-the-global-pulp-and-paper-industry/|title=Is tissue becoming a safe haven for the global pulp and paper industry? Global paper and board industry is in transition.|year=2015|publisher=paperindustryworld}} 6. ^{{cite news | url = https://www.sca.com/en/about-sca/currently-in-sca/press-releases/2017/sca-to-become-two-listed-companies-the-forest-products-company-sca-and-the-hygiene-and-health-company-essity/ | title = SCA to become two listed companies: the forest products company SCA and the hygiene and health company Essity | publisher = SCA | date = 2017 | accessdate = 2017-01-09}} 7. ^{{cite news|last1=Fern|first1=Joe|title=Plenty unveils new "Juan Sheet" brand icon|url=https://www.marketingweek.com/2010/04/14/plenty-unveils-new-juan-sheet-brand-icon/|accessdate=12 May 2017|work=Marketing Week|date=14 April 2010}} 8. ^{{cite news|last1=Peretti|first1=Jacques|title=SUVs, handwash and FOMO: how the advertising industry embraced fear|url=https://www.theguardian.com/media/2014/jul/06/how-advertising-industry-concept-fear|work=The Guardian|date=6 July 2014}} 9. ^{{cite web|url=http://www.torkusa.com/about/whytork/torkispartofessity/|title=Tork is part of Essity - Tork US|website=www.torkusa.com}} 10. ^{{cite news | url = http://www.mad.co.uk/BreakingNews/BreakingNews/Articles/8733412808ca439a91028f38978dd23c/Charmin-rebrands-to-Cushelle.html | publisher = Mad.co.uk | date = January 25, 2010 | title = Charmin rebrands to Cushelle}} 11. ^{{cite web|url=https://www.youtube.com/watch?v=VYj8o-fkxFA|title=Cushelle "Kenny Koala"|first=|last=Cushelle UK|date=6 June 2016|publisher=|via=YouTube}} External links
7 : Svenska Cellulosa Aktiebolaget|Multinational companies headquartered in Sweden|Pulp and paper companies of Sweden|Personal care companies|Swedish brands|Companies listed on the Stockholm Stock Exchange|Manufacturing companies of Sweden |
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